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Esports Players League Aims for Accelerated Growth with Esports During the Lockdown, Enters into a Strategic Partnership with Paytm First Games

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Esports Players League (ESPL), the new global esports tournament network and platform has entered into a strategic partnership with Paytm First Games, India’s leading gaming destination.

Paytm First Games is India’s fastest growing gaming destination and sees more than half a million daily active gamers on the platform, spending anywhere between 30 to 45 minutes per session. It has witnessed 200 percent growth in the last month, with over 75,000 new users joining the platform every day. Paytm First Games is the digital gaming platform of Gamepind Entertainment Private Limited, which is a joint venture between AGTech Holdings Limited and One97 Communications Limited, which is the parent company of India’s largest digital payments & financial services platform Paytm (valued at $17 billion).

With its strong position, Paytm First Games will introduce ESPL’s unique, mobile and online focussed tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and execute tournaments, acquire users, secure local sponsorship and partnership deals, and create local media content. ESPL will support Paytm First Games’ efforts by delivering the complete tech solution, global sponsorships, media deals, and winning esports strategy. The first ESPL season is scheduled from May to November 2020.

ESPL’s tournaments platform is largely online focussed and is expected to gain traction in the current global COVID-19 pandemic situation that has forced more than 1 billion people to stay at home due to the various movement restrictions imposed by governments.

“India has over 300 million gamers and will roll out 5G connectivity in 2020, making the country a key market for ESPL’s rapidly expanding network of amateur esports tournaments that create a bedroom-to-champion pathway for online gamers,” said ESPL CEO Michael Broda. “We can’t think of a better-positioned partner than Paytm for our expansion into the highly-desirable Indian mobile gaming market.”

Sudhanshu Gupta, COO – Paytm First Games said, “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment. E-sporting is fast expanding its gamer base in India. Our partnership with ESPL focuses on grass-root amateur leagues and the mobile esports space. This partnership will help us to launch the unique esports tournaments in India that will further expand the online gaming landscape in India.”

ESPL is a global esports tournament platform provider focused on creating mobile and online ecosystems for amateur esports leagues globally. Through ESPL’s national franchise model, up-and-coming esports talents can easily participate in global competitions. By facilitating grassroots participation in what is a rapidly expanding market, ESPL has direct access and exposure to a large, valuable and often overlooked segment of the esports industry.

Phase one of ESPL’s global roll-out has yielded franchise partnership agreements in Southeast Asia and Latin America. ESPL also entered its first media partnership with eGG Network, the largest esports TV network in Southeast Asia and Australia that reaches approximately 100 million TV viewers. ESPL will announce additional key international partnerships soon.

ESPL is co-founded by former eSports.com CEO Michael Broda, Kin Wai Lau, founder of iCandy Interactive Limited (ASX: ICI), and Datuk Azrin Bin Mohd Noor of behavioral data and technology firm Sedania Innovator Berhad. eSports.com is a leading global esports media company, and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.

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Spotlight Sports Group Expands its Smart View Global Footprint to Hong Kong

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Spotlight Sports Group has launched Smart View for Hong Kong racing, extending the Smart View Engine’s global footprint into one of the sport’s most high-value and internationally recognised betting markets. The product gives operators a proven, scalable tool for engaging Hong Kong racing audiences with data-driven insight. Smart View evaluates hundreds of variables for every runner across seven key performance attributes: Ability, Trainer, Jockey, Course suitability, Distance suitability, Ground effectiveness and Draw bias, distilling that analysis into one clear, definitive rating for every runner.

Happy Valley and Sha Tin are among the sport’s most iconic venues, yet for many punters outside the territory the runner cohort, made up largely of horses bred and raced overseas, can feel unfamiliar. Smart View draws on 40 years of proprietary Racing Post data to remove that barrier, giving punters the context and confidence to engage with one of the sport’s great markets without having to be an expert in it.

The launch adds Hong Kong to an international portfolio that now spans the UK and Ireland, France, USA, UAE, South Africa and Australia.

Sam Houlding, Managing Director of B2B at Spotlight Sports Group, said: “The Racing Innovation Blueprint we unveiled in January set out an ambitious year of product development for Spotlight Sports Group. Smart View for Hong Kong is the latest delivery against that commitment. Hong Kong is one of the world’s premier racing territories, renowned for the quality of its racing and the scale of its betting market. As a data led product Smart View was built to work anywhere in the world and adding Hong Kong is an important milestone as we continue to deliver world-class racing products to our partners around the globe.”

The post Spotlight Sports Group Expands its Smart View Global Footprint to Hong Kong appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement

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FeedConstruct has secured the exclusive worldwide data and streaming betting rights to the East Asia Super League (EASL) under a landmark multi-year agreement. The deal takes immediate effect, covering the remaining final stages of the 2025/2026 season as well as full future campaigns.

EASL, widely regarded as the Champions League of professional men’s basketball in East Asia, features top-performing teams from leading leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau S.A.R.

Through this partnership, FeedConstruct’s global network of partners will gain access to premium, exclusive coverage of EASL action. The agreement spans all international territories excluding Hong Kong, with coverage beginning right away as the 2025/2026 Quarterfinals tip off on March 18.

Narek Harutyunyan, CEO at FeedConstruct, commented: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”

EASL Chief Executive Officer Henry Kerins added: “We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s caliber and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”

The agreement creates a direct bridge between East Asian basketball and the global iGaming ecosystem, enabling operators to tap into a highly engaged audience that has historically exceeded 100 million viewers.

This strategic move further strengthens FeedConstruct’s position as a leading provider of sports data, streaming, and technology solutions, reinforcing its role in connecting the worlds of sport and iGaming on a global scale.

The post FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa

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BetConstruct AI is excited to reveal its significant involvement in several top industry events this March: SAGSE LatAm in Buenos Aires, Argentina, GAT Expo in Cartagena, Colombia, SPiCE South Asia in Colombo, Sri Lanka, and the Africa Gaming Expo in Lagos, Nigeria. As a worldwide leader in iGaming technology, BetConstruct AI is leveraging these platforms to strengthen its dedication to local development and support operators with the 2026 idea of “The Choice.”

Throughout all three continents, our focus is on a vision of technological empowerment. In a more complex regulatory environment, BetConstruct AI surpasses conventional offerings to provide strategic independence. We think the future of international iGaming relies on the operator’s ability to select the most adaptable, insightful, and scalable technology to propel their distinct vision ahead.

During every event, attendees will discover a complete range of solutions designed to cater to the varied needs of local communities. At the core of our presentation are the top-tier Sportsbook and Casino Platforms, designed for optimal stability and fast scalability.

In addition to the primary platforms, we deliver the fundamental framework for a leading online brand. This encompasses CMS Pro for centralized hub administration, SpringBuilder X for mobile-oriented website development, and BetChain AI, which offers an innovative approach to create and design iGaming websites more quickly and intelligently.

The exhibitions will highlight the BetConstruct AI Suite, a set of advanced tools aimed at enhancing and streamlining the operator’s experience:

● CRM AI: Delivering deep behavioral insights to drive player retention.
● Umbrella AI: Providing real-time risk management and automated player protection.
● AI Game Recommendation System: Ensuring personalized content delivery.
● Betting Mate: An intuitive AI companion that elevates the player experience.

Reiterating its commitment to partner success, BetConstruct AI will present The Last Battle Universe, the first B2B loyalty system in the industry designed to recognize performance. Operators reaching a GGR growth rate exceeding 12% (determined by comparing the third month of the current quarter to the third month of the prior quarter) gain access to unique rewards. This comprises a 51% reduction on invoices for Nebula Badge holders, a 50% setup discount for Zenith Badge holders, and complete setup fee refunds to enable direct reinvestment into the platform.

BetConstruct AI encourages all industry stakeholders, operators, and media personnel to engage with our team of specialists at these locations:

● SAGSE LatAm (Buenos Aires, Argentina): March 18 – 19 | Stand 134
● SPiCE South Asia (Colombo, Sri Lanka): March 24 – 25 | Stand 1017
● GAT Expo (Cartagena, Colombia): March 25 – 26 | Stand A31
● Africa Gaming Expo (Lagos, Nigeria): March 25 – 26 | Stand E17

To foster deeper connections beyond the exhibition floor, we are hosting a series of exclusive Harmony Dinners. These invitation-only meetups offer a unique space for BetConstruct AI leaders and our valued partners to align visions in an atmosphere of world-class hospitality:

1. Buenos Aires: March 18 | Hilton Buenos Aires
2. Colombo: March 24 | Shangri-La, Colombo
3. Cartagena: March 25 | Cartagena, Colombia
4. Lagos: March 25 | Lagos, Nigeria

The post BetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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