Eastern Europe
Fantastic! Virtual football fans in Belarus!

8th of April witnessed the first ever virtual fans at the Belarus Cup home match FC Dynamo Brest vs FC Shakhter! One of the stands at the Brestsky Sports Complex held more than three dozen fans from all over the world: Russia, UK, UAE, Uzbekistan, Iran, and many other countries
How did virtual presence become possible?
FC Dynamo Brest and FavBet offered fans a unique opportunity virtually go to a match at this challenging time for the whole world! When buying tickets (which cost 25$ each), football fans sent their portraits and FC staff cut out and attached the photos of each virtual fan to mannequins dressed in kit shirts of famous clubs and national teams of different countries. In addition, each virtual supporter received photo report and video review of the match via email as a confirmation of their presence at the match. They will also receive a real ticket for the match and a matchday magazine sent by mail. Moreover, such supporters are also entitled to a 10%-discount on all merchandise in the official FC Dynamo Brest online store: https://fcdb1960.by/ru/
Sergey Vorobyov, FC Dynamo Brest Director General:
«You know that Belarus is the only country in Europe and perhaps the whole world where the national football championship is on at the moment. And we, the current champions, take part in it. Of course this caused increased attention to our club from foreign fans. I would like to mention our creative team, which reacted quickly and offered this interesting idea. This campaign not only gives people an opportunity to have some fun, but also serves good purposes, because part of proceeds from the sales of virtual tickets will be used to help Belarus fight against coronavirus».
FC Dynamo Brest’s unprecedented campaign is supported by a club’s partner FavBet.
Oleg Smityuk, Head of International Marketing at FavBet:
«We are always more than happy to support any activities born in creative minds of our partners from FC Dynamo Brest and this project is one more prove for that. For FavBet as a company CSR part of this project is also very important and we are sure that more of such initiatives are to come in the nearest future».
FC Dynamo Brest continues to sell virtual tickets for other home matches. In particular, tickets for the match FC Dynamo Brest vs FC Isloch (Vysheyshaya Liga, Round 4), which is to take place on 12th of April at 19:00, are on sale. Buy tickets: https://24afisha.by/ru/minsk/events/sport/4477
Please note!
Part of proceeds from the sales of virtual tickets will be used to help Belarus fight against coronavirus.
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Compliance Updates
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.
The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.
In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).
In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.
The post Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries appeared first on European Gaming Industry News.
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