Industry News

Microgaming’s seventh annual Gift of Giving campaign brings total donations to £210,000

Published

6 years ago

April 10, 2020

Reading Time: 2 minutes

Microgaming, through its staff-led CSR initiative PlayItForward, has donated £30,000 through its 2019 Gift of Giving campaign, bringing total donations to £210,000 since inception.

Gift of Giving is a seasonal voting scheme giving Microgaming operators and partners ‘the gift of giving’, by providing them with the opportunity to donate to worthy causes in their region.

In the 2019 campaign, Microgaming PlayItForward has donated a share of £30,000 between six global charities. The charities that received the highest number of votes in each region were Save the Children (United Kingdom), WaterAid (Africa), Foodbank Lifeline Foundation (Malta), Childline (Gibraltar), and Unicef (Rest of the World), with GamCare winning the vote in the inaugural responsible gambling category.

John Coleman, CEO of Microgaming, comments: “I’d like to thank all of our customers for their generous votes and for supporting our Gift of Giving initiative for the seventh year running. Involving the wider industry in CSR is important to us at Microgaming, which is why we included the new responsible gambling category – giving back is what we are all about. Well done to the winning charities in 2019’s campaign and we hope these donations will help you to keep doing what you do best. ”

Save the Children is a global movement that is active in over 100 countries. The organisation transforms millions of children’s lives and ensures their needs are met by keeping them healthy, protecting them from harm and providing them with an education. In the UK, it works with families to narrow the gap between children living in poverty and their better-off classmates. By focusing on early learning, it ensures children across the UK realise their full potential.

WaterAid works in 28 countries to help communities break free from poverty and change their lives for the better by working to make clean water, decent toilets and good hygiene available to everyone, everywhere. Since 1981, WaterAid has reached 27 million people with clean water and 27 million people with decent toilets.

Foodbank Lifeline Foundation was set up in 2015 to provide short-term emergency food provisions for individuals and families who find themselves in need.

Childline Gibraltar provide a Helpline service every day of the year, a 24 hour/365 day Appropriate Adult Scheme, Positive Parenting Courses and a local outreach programme aimed at helping children overcome and prevent a variety of issues both big and small.

With a presence in over 190 countries and territories, Unicef works to protect children worldwide, defend their rights, and help them fulfil their potential through fundraising, advocacy and education.

GamCare operates the National Gambling HelpLine, providing information, advice and support for anyone affected by gambling problems. They provide a range of outreach, education and prevention initiatives working with young people and at-risk groups to minimise gambling-related harm.

Gift of Giving scheme has been supporting charities throughout the world since 2013. For more information on Microgaming PlayItForward, visit microgamingplayitforward.co.uk.

Childline Gibraltar’s Helpline services are available to children and young people every day of the year. It is a free, private and confidential service where you can talk about anything. In what is proving to be our busiest year to date, this very generous donation will enable us to continue to respond and to support the children who contact us.

Industry News

Wazdan schedules three-stage Network Promotion campaign for summer

Published

1 week ago

June 26, 2026

Wladimir P.

wazdan-schedules-three-stage-network-promotion-campaign-for-summer

The operator-facing series runs 29 June to 13 September and uses Mystery Drop and Mystery Multiplier Drop mechanics.

Wazdan will launch a summer-long Network Promotion series for partner casinos, running from 29th June to 13th September. The campaign is structured in three stages with breaks between each phase.

The promotion will use Wazdan’s Mystery Drop and Mystery Multiplier Drop mechanics. The supplier said the programme is designed to be easy for operators to activate and will be supported with marketing materials, including promotional assets, brochures and newsletter content for partners to use across their own channels.

Alongside the promotion, Wazdan has a summer content roadmap with three slot releases scheduled: Mighty Hot: Amazonia (30th June), Magic Fruit$: Cherries (30th July) and Mighty Crown: Empire of Gold (6th August).

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Summer presents a valuable opportunity for operators to keep engagement levels high, and this promotion has been designed to deliver exactly that through Wazdan’s proven promotional tools.

“Combined with our upcoming game releases, we are excited to offer partners a strong seasonal campaign with plenty of player appeal.”

The post Wazdan schedules three-stage Network Promotion campaign for summer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Casino Content

ICONIC21 launches Football Cup-branded casino games and debut network tournament

Published

2 weeks ago

June 22, 2026

Wladimir P.

iconic21-launches-football-cup-branded-casino-games-and-debut-network-tournament

ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

Published

2 weeks ago

June 18, 2026

Wladimir P.

ronaldinho-visits-creedroomz-yerevan-studio-to-front-marble-cup-and-kickoff-roulette

CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.