Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

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Stakelogic has partnered with Luckia to expand its presence in the regulated online market of Spain.

Through the agreement, a selection of Stakelogic’s slot portfolio will be integrated into Luckia’s online platform via the Light & Wonder aggregation system. The rollout includes both classic and modern video slots featuring a wide range of themes and gameplay styles designed to appeal to diverse player preferences.

Founded in 1972, Luckia has evolved from a traditional slot machine operator into a multi-channel entertainment provider offering sports betting, casino games, bingo, and slots across online and retail channels, supported by more than 2,500 employees.

Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Luckia is one of Spain’s most prominent and long-standing gaming and entertainment groups, with a significant retail heritage and a growing digital presence. Partnering with a brand of this scale and reputation is a major step for Stakelogic in the Spanish market. We are excited to bring our slot portfolio to Luckia’s platform and are confident their players will enjoy the variety, quality and gameplay depth our titles are known for.”

Eloy Fernandez, Head of Product Team at Luckia, added: “Adding Stakelogic’s content allows us to further diversify the entertainment we offer online, with games that combine distinctive design and well-balanced gameplay. Strengthening our slot portfolio in this way is an important part of ensuring our digital platform continues to evolve in line with player expectations and market trends.”

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Octoplay has entered the Latin American market for the first time by expanding its successful European partnership with Superbet into Brazil. The agreement introduces Octoplay’s premium game portfolio to the region’s largest regulated gaming market and marks a significant step in the company’s global expansion strategy.

Building on their established collaboration across Europe, the launch strengthens ties between the two companies while leveraging Superbet’s strong position in Brazil’s fast-growing online gaming sector. Octoplay continues to expand across regulated jurisdictions worldwide, with active licenses in markets including the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia.

“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”

Malcolm Agius, Lead Casino Manager at Superbet, said, “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”

With Brazil positioned as a strategic entry point, Octoplay is set to broaden its reach across Latin America, bringing its portfolio to a rapidly expanding audience across the region.

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