Neosurf, the innovative payment provider specializing in cash-to-digital and digital wallet solutions for the iGaming industry, has today announced a new partnership with Mercado Pago that expands the funding options available to online betting customers in Mexico.

Mercado Pago is Latin America’s leading fintech platform, with over 56 million active monthly users, and the collaboration will enable Mercado Pago wallet holders to use their r Mercado Pago balance to fund online betting accounts via the Neosurf wallet.

The integration, initially focused on the Mexican market, allows users to seamlessly transfer funds from their Mercado Pago wallet directly to participating sports betting operators via the Neosurf wallet.

The partnership marks a significant step forward in payment innovation for the Mexican online betting market, and combines Mercado Pago’s extensive digital wallet reach with Neosurf’s specialized gaming payments infrastructure and unique, player-focused wallet design.

Neosurf’s products are designed for sports betting and igaming, supporting rapid deposits and fast payouts. The new partnership reflects the continued growth in digital wallet adoption across Latin America, where customers are increasingly seeking flexible mobile-first experiences.

Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”

MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.

With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.

Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.

MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.

With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”