Press Releases

UK Gambling Commission guidance in light of COVID-19 outbreak

Published

6 years ago

March 20, 2020

As the situation with COVID-19 continues to impact daily life in Great Britain, like many of you, the Commission is following Public Health England guidance and we have told all staff to work from home until further notice.

We recognise these unprecedented circumstances will be having a significant impact on businesses and many will be facing uncertain and unsettling times. The Commission has a well-practised and comprehensive Business Continuity Plan, which we have invoked with the intention of minimising the impact on our regulatory work and the advice and services we provide.

A number of operators have already contacted us to alert us to the challenges they face and seek our advice about how to respond. We realise that the unprecedented changes to daily life, and in some cases, financial uncertainty, will create challenges for your business. The changes will also increase the risks to some individuals, which means that despite the fact that these are challenging times we must all continue to protect consumers.

Here you can find information about how the Commission will be operating during this time, along with important reminders about how you should continue to protect consumers.

COVID -19 – A reminder to operators

First and foremost, we expect all our licensees to follow the applicable Public Health guidance. Where facilities for gambling are being offered we expect all our licensees to ensure that they have sufficient management, staffing and oversight in place to maintain compliance with the LCCP that apply to their licences.

Fees and applications

Our expectation remains that licensees ensure the maintenance of sufficient management, staffing and oversight in order to uphold the licensing objectives. Licensees should assess their ability to maintain compliance with the LCCP and consider voluntary partial or full suspension of their offerings should compliance not be achievable and until such time that a fully compliant service can be offered.

Unfortunately, due to the way that our fee system is structured we don’t have the ability to reduce fees.

We are also unable to fast track applications. We will continue to monitor the situation and will communicate any changes to our expectations accordingly.

A reminder specifically for online operators

The social distancing measures that are being put in place will mean that more people will be at home and we would like to remind online operators that they must continue to act responsibly, especially in regards to individual customer affordability and increased social responsibility interactions.

As a reminder, we expect licensees to:

Assess individual affordability on an ongoing basis – customers may be experiencing disrupted income. (Social Responsibility code 3.4 refers to our guidance – ‘Customer interaction- formal guidance for remote gambling operators’ )
Increase social responsibility interactions and intervene where customers are showing signs of gambling related harm
Onboard new customers in a socially responsible way and not exploit the current situation for marketing purposes
Refresh the information they have on customers regularly
Review the levels which trigger interaction for AML and SR
Ensure that your gambling products have been tested by a test house before they are released to the market.

Source: UKGC

Related Topics:COVID-19 UK Gambling Commission UKGC

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MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins

Published

7 hours ago

January 28, 2026

Wladimir P.

mga-games-launches-poseidon’s-orb-slot-featuring-sticky-wilds-and-free-spins

MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.

The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.

The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.

Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.

The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling Studio

Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury”

Published

8 hours ago

January 28, 2026

Wladimir P.

ludus-games-debuts-pvp-first-gambling-studio-and-unveils-flagship-title-“battle-fury”

Ludus Games, a new studio dedicated to next-generation PvP gambling content, officially launches today and introduces its flagship real-money title, Battle Fury, built specifically for iGaming operators.

Uniting veterans from mobile free-to-play, esports, and real-money gaming, Ludus Games creates competitive multiplayer formats that play like real games while integrating seamlessly into casino and sportsbook ecosystems. The studio focuses on PvP-by-design experiences, lightweight high-performance clients, and analytics-ready backends that boost engagement, session depth, and long-term value.

“Most gambling content still looks like single-player math models wearing a casino skin,” said Dmytro Paliants, Founder of Ludus Games. “We created Ludus to bring true competitive gameplay — short, intense real-time duels — into the iGaming world, while preserving the predictability, compliance, and margin operators require.”

Battle Fury: Real-Time PvP Engineered for iGaming

Battle Fury is a real-time, session-based PvP title where players enter compact arenas, outmaneuver opponents, and time abilities to win the pot. Designed with mobile-first performance and seamless cross-platform input, it offers:

Short, intense matches that maximize bet cadence and repeat play
Head-to-head duels with real-time competitive outcomes
Lightweight Unity client optimized for mobile, tablet, and desktop

“Our goal is to make PvP as easy to operate as a slot,” added Paliants. “Operators get a stable, portfolio-level RTP around 90%, built-in competitive formats, and a client that feels like a top-tier mobile game. Players get skill-influenced competition — operators get predictable performance.”

Built for Operators: From Integration to Retention

Ludus Games provides a technology stack tailored for casino and sportsbook environments, including:

PvP-first formats that drive social stickiness and repeat sessions
High conversion & retention via competitive loops, streak mechanics, and ladders designed by mobile gaming veterans
Stable and responsible margin, with portfolio RTP configured at ~90%
Multi-platform reach with responsive UX for mobile, tablet, and desktop
Rapid go-to-market through fast skinning, localization, and lightweight API integration

Demo builds are available to qualified partners upon request.

The post Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Esportes da Sorte launches “Summon the Fun” for Carnival 2026

Published

8 hours ago

January 28, 2026

GamingAmericas.com

esportes-da-sorte-launches-“summon-the-fun”-for-carnival-2026

Leading Brazilian iGaming company Esportes da Sorte has launched its national Carnival 2026 campaign, built around the messaging “There’s no doubt you’ll have fun” and the tagline “Summon the Fun.”

The campaign, which runs throughout February, employs a multi-platform strategy, with a presence on broadcast TV, radio, digital media and out-of-home (OOH) advertising. The objective is to expand reach and reinforce brand awareness during one of the most culturally significant periods in Brazil.

Beyond institutional positioning, the campaign organically integrates product communication into the creative narrative, connecting the platform to the Carnival experience lived both in the streets and through media content.

“Carnival is a central part of Brazilian culture and one of the most powerful expressions of our diversity. More than just talking about fun, Esportes da Sorte positions itself as an investor in popular culture, plurality and the experiences that make Carnival happen on the streets. We go beyond the platform: we seek to deliver an experience for the customer and contribute to the reveller’s experience, connecting brand, culture and entertainment in a genuine way,” says Marcela Campos, vice president of the Esportes Gaming Brasil Group.

The campaign is the result of a co-creation process directly involving the group’s marketing team, with creative development by the Brenda agency and media strategy conducted by the Avesso agency, both based in Recife. The concept uses Carnival as a territory of identity, encounter, and tradition to support the narrative of a brand that is strengthening itself in the field of popular entertainment, expanding its connection with different audiences and cultural expressions.

“The Esportes da Sorte campaign dives headfirst into this celebration where everything blends together: reality and fantasy, people from all corners of the world, colors, music, and endless movement. The proprietary illustrations reinforce the diversity of Brazil, its people, and the cities where Esportes da Sorte is present, creating a vibrant, popular, and unique identity within the segment,” explains Raphael Pinteiro, partner at Brenda.

The media plan prioritizes historically central Carnival destinations such as Recife, Olinda, and Salvador, while also including strategic insertions in markets like São Paulo and Rio de Janeiro, as well as capitals including Natal, Maceió, and Belo Horizonte. The combination of mass media and street-level formats increases presence and frequency throughout the Carnival period, reinforcing the brand’s connection with the festival and with Brazilian popular culture.

The post Esportes da Sorte launches “Summon the Fun” for Carnival 2026 appeared first on Americas iGaming & Sports Betting News.