Press Releases
UK Gambling Commission guidance in light of COVID-19 outbreak
As the situation with COVID-19 continues to impact daily life in Great Britain, like many of you, the Commission is following Public Health England guidance and we have told all staff to work from home until further notice.
We recognise these unprecedented circumstances will be having a significant impact on businesses and many will be facing uncertain and unsettling times. The Commission has a well-practised and comprehensive Business Continuity Plan, which we have invoked with the intention of minimising the impact on our regulatory work and the advice and services we provide.
A number of operators have already contacted us to alert us to the challenges they face and seek our advice about how to respond. We realise that the unprecedented changes to daily life, and in some cases, financial uncertainty, will create challenges for your business. The changes will also increase the risks to some individuals, which means that despite the fact that these are challenging times we must all continue to protect consumers.
Here you can find information about how the Commission will be operating during this time, along with important reminders about how you should continue to protect consumers.
COVID -19 – A reminder to operators
First and foremost, we expect all our licensees to follow the applicable Public Health guidance. Where facilities for gambling are being offered we expect all our licensees to ensure that they have sufficient management, staffing and oversight in place to maintain compliance with the LCCP that apply to their licences.
Fees and applications
Our expectation remains that licensees ensure the maintenance of sufficient management, staffing and oversight in order to uphold the licensing objectives. Licensees should assess their ability to maintain compliance with the LCCP and consider voluntary partial or full suspension of their offerings should compliance not be achievable and until such time that a fully compliant service can be offered.
Unfortunately, due to the way that our fee system is structured we don’t have the ability to reduce fees.
We are also unable to fast track applications. We will continue to monitor the situation and will communicate any changes to our expectations accordingly.
A reminder specifically for online operators
The social distancing measures that are being put in place will mean that more people will be at home and we would like to remind online operators that they must continue to act responsibly, especially in regards to individual customer affordability and increased social responsibility interactions.
As a reminder, we expect licensees to:
- Assess individual affordability on an ongoing basis – customers may be experiencing disrupted income. (Social Responsibility code 3.4 refers to our guidance – ‘Customer interaction- formal guidance for remote gambling operators’ )
- Increase social responsibility interactions and intervene where customers are showing signs of gambling related harm
- Onboard new customers in a socially responsible way and not exploit the current situation for marketing purposes
- Refresh the information they have on customers regularly
- Review the levels which trigger interaction for AML and SR
- Ensure that your gambling products have been tested by a test house before they are released to the market.
Source: UKGC
SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.
The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.
The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.
The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.
Technical performance and scale at the industry’s core
With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.
Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.
According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.
Innovation in retention and new prediction markets
The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.
These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.
The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.
This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.
With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.
The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
SOFTSWISS ha consolidado su posición de liderazgo en el mercado europeo de iGaming al alzarse con el premio al Agregador de Juegos del Año.
El reconocimiento tuvo lugar durante la prestigiosa gala de los SBC Awards Europe 2026, celebrada el pasado 30 de abril en Malta.
La ceremonia sirvió como cierre oficial del SBC Summit Malta, reuniendo a los principales operadores, proveedores y reguladores de la industria.
El galardón subraya la capacidad de la plataforma para ofrecer escalabilidad de contenido y herramientas de retención de alto impacto para sus socios.
Rendimiento técnico y escala en el epicentro del sector
Con un catálogo que supera los 40.000 títulos, el agregador de SOFTSWISS conecta a los operadores con más de 300 proveedores en 24 jurisdicciones reguladas.
Más allá del volumen, la estabilidad técnica es un pilar clave, manteniendo un tiempo de actividad (uptime) del 99,999% incluso bajo picos de carga.
Tatyana Kaminskaya, Jefa de Operaciones del Agregador, celebró la victoria en Malta, considerada por muchos la capital mundial del iGaming.
Según la ejecutiva, el premio refleja el esfuerzo del equipo por crear una herramienta práctica para la gestión diaria de las operadoras.
Innovación en herramientas de compromiso y nuevos mercados
La victoria en los SBC Awards coincide con el lanzamiento de nuevas funcionalidades, como el Informe de Torneos y los Torneos Instantáneos.
Estas herramientas permiten a los operadores monitorizar métricas de campaña en tiempo real y ajustar sus estrategias de marketing sin cambiar de plataforma.
Asimismo, la compañía ha diversificado su oferta B2B con la introducción de su Plataforma de Mercados de Predicciones.
Esta solución se enfoca en cuotas fijas para eventos del mundo real, cubriendo áreas que van desde la política hasta la economía y la tecnología.
Con más de 15 años de trayectoria y un equipo de 2.000 profesionales, SOFTSWISS reafirma su rol como hub tecnológico global en el ecosistema del juego.
The post SOFTSWISS Game Aggregator vence en los SBC Awards Europe appeared first on Americas iGaming & Sports Betting News.
Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.
Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.
As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.
Modern and established infrastructure
Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.
In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.
The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.
Strategic partnership driving growth
With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.
The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.
“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.
“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”
Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:
“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.
This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”
A step forward for Feira de Santana’s football profile
Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.
The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.
The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.
SAF structure and leadership
Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.
The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.
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