Press Releases
UK Gambling Commission guidance in light of COVID-19 outbreak
As the situation with COVID-19 continues to impact daily life in Great Britain, like many of you, the Commission is following Public Health England guidance and we have told all staff to work from home until further notice.
We recognise these unprecedented circumstances will be having a significant impact on businesses and many will be facing uncertain and unsettling times. The Commission has a well-practised and comprehensive Business Continuity Plan, which we have invoked with the intention of minimising the impact on our regulatory work and the advice and services we provide.
A number of operators have already contacted us to alert us to the challenges they face and seek our advice about how to respond. We realise that the unprecedented changes to daily life, and in some cases, financial uncertainty, will create challenges for your business. The changes will also increase the risks to some individuals, which means that despite the fact that these are challenging times we must all continue to protect consumers.
Here you can find information about how the Commission will be operating during this time, along with important reminders about how you should continue to protect consumers.
COVID -19 – A reminder to operators
First and foremost, we expect all our licensees to follow the applicable Public Health guidance. Where facilities for gambling are being offered we expect all our licensees to ensure that they have sufficient management, staffing and oversight in place to maintain compliance with the LCCP that apply to their licences.
Fees and applications
Our expectation remains that licensees ensure the maintenance of sufficient management, staffing and oversight in order to uphold the licensing objectives. Licensees should assess their ability to maintain compliance with the LCCP and consider voluntary partial or full suspension of their offerings should compliance not be achievable and until such time that a fully compliant service can be offered.
Unfortunately, due to the way that our fee system is structured we don’t have the ability to reduce fees.
We are also unable to fast track applications. We will continue to monitor the situation and will communicate any changes to our expectations accordingly.
A reminder specifically for online operators
The social distancing measures that are being put in place will mean that more people will be at home and we would like to remind online operators that they must continue to act responsibly, especially in regards to individual customer affordability and increased social responsibility interactions.
As a reminder, we expect licensees to:
- Assess individual affordability on an ongoing basis – customers may be experiencing disrupted income. (Social Responsibility code 3.4 refers to our guidance – ‘Customer interaction- formal guidance for remote gambling operators’ )
- Increase social responsibility interactions and intervene where customers are showing signs of gambling related harm
- Onboard new customers in a socially responsible way and not exploit the current situation for marketing purposes
- Refresh the information they have on customers regularly
- Review the levels which trigger interaction for AML and SR
- Ensure that your gambling products have been tested by a test house before they are released to the market.
Source: UKGC
Acquire.bet
Acquire.bet Partners with E2 to Deploy Advanced Sports Betting Monetization Technology Across North America
Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, aimed at strengthening sports betting and iGaming monetisation across North America and regulated Canadian markets.
Under the agreement, Acquire.bet will serve as E2’s exclusive regional partner, bringing E2’s technology suite to publishers and media brands across the U.S. and Canada. The collaboration combines E2’s deep-linking, sports data and content tools with Acquire.bet’s established monetisation expertise, analytics infrastructure, and operator relationships to help publishers convert sports audiences into compliant, high-performing betting and gaming revenue streams.
E2’s technology offering includes sportsbook-specific deep links tailored by state, intelligent betting widgets and scoreboards, branded sports hubs featuring betting tips and pre-game analysis, and free-to-play games deployed directly within a publisher’s own brand environment. Designed to integrate seamlessly into editorial and sports content, these tools enhance user engagement while improving conversion performance.
Acquire.bet will oversee all commercial monetisation, connecting publishers with regulated sportsbook and iGaming operators and optimising performance through its proven acquisition and analytics capabilities. Together, the two companies aim to provide media brands with a scalable, tech-enabled pathway to monetise sports traffic in increasingly competitive regulated markets.
One of the first initiatives to launch under the partnership is a fully built World Cup Hub, created to capitalise on the surge in North American betting interest around this summer’s tournament. Delivered as a turnkey solution, the hub will feature seamless CMS integration, continuously updated bespoke match and betting content, and built-in monetisation.
Allan Petrilli, Managing Director at Acquire.bet, commented:
“This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, while Acquire.bet provides the monetisation expertise, operator relationships and market insight needed to turn that engagement into sustainable revenue. Together, we’re expanding the toolkit available to publishers competing in an extremely crowded market.”
Nigel Frith, Director of Strategy at E2, added:
“Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both regulatory complexity and commercial realities. This collaboration allows us to bring our SaaS solutions to market in a way that delivers tangible value for media partners and operators alike.”
The partnership will initially focus on the U.S. and regulated Canadian markets, with additional expansion planned as sports betting regulation continues to evolve.
The post Acquire.bet Partners with E2 to Deploy Advanced Sports Betting Monetization Technology Across North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CasinoCanada is pleased to announce a partnership with GG.BET, a leading international esports and sports betting platform. This collaboration will expand GG.BET’s presence in key regional markets and provide targeted, engaging content for esports and sports betting enthusiasts.
Through this partnership, CasinoCanada will collaborate with GG.BET to produce specialised reviews and SEO-driven content for regional audiences. This effort will increase GG.BET’s visibility and offer players reliable information and a seamless user experience.
CasinoCanada is an online casino guide managed by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented:
“GG.BET is a pioneering force in the esports betting space, combining innovation with deep industry knowledge. Partnering with CasinoCanada aligns perfectly with our goal to support platforms that prioritise player engagement and responsible growth. Together, we look forward to delivering valuable content that resonates with esports and sports fans alike and contributes to the sustained success of GG.BET.”
GG.BET is an international betting platform developed by esports experts to deliver a top-tier esports betting experience and a wide range of traditional sports betting options. The platform offers over 30 esports disciplines, including console and mobile games, and more than 40 traditional sports.
GG.BET also provides AI-based virtual sports, such as virtual football, basketball, and tennis leagues. The platform enhances user experience with a personalised feed and a customisable gaming avatar that evolves as players advance through GG.Leagues levels. GG.BET prioritises player security and customer service, maintaining high standards in data protection and user care.
GG.BET supports esports development by partnering with teams and sponsoring major tournaments, including BLAST Premier (CS2), PGL Major, and Dota 2’s The International.Since 2020, GG.BET has been the partner of NAVI and Team Vitality’s CS2 roster.
The brand has received global recognition, winning the Best Esports Operator award at both the EGR Operator Awards 2023 and the SiGMA Europe Awards 2023. This success continued with the Esports Operator of the Year title at the EGR Global Operator Awards 2024, followed by Operator of the Year for Central and Eastern Europe at the EGR Global Europe Awards 2025.
Serhii, Head of Affiliates at GG.BET, added:
“We’re pleased to launch our partnership with CasinoCanada. Their strong regional expertise and engaged audience make them a valuable partner for us. We see great potential in this cooperation to strengthen GG.BET’s presence in the region and build long-term growth together.”
The post CasinoCanada announces new partnership with GG.BET appeared first on Americas iGaming & Sports Betting News.
Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces that it is officially open for business in Alberta, Canada. This expansion follows the province’s release of its competitive iGaming regulatory framework and the publication of detailed hosting and security requirements by the Alberta Gaming, Liquor and Cannabis Commission (AGLC), marking another significant milestone in Continent 8’s long-standing commitment to serving the North American market.
With proven operations in Ontario – where the company successfully launched its Public Cloud solution in Toronto in direct response to the province’s opening of its iGaming market in 2022 – Continent 8 brings to Alberta the same depth of regulatory understanding, technical capability, and customer-driven innovation that has established it as a trusted partner across Canada.
Alberta’s iGaming framework sets out detailed hosting and data governance obligations for operators and suppliers. For example, all data centres used by licensees must receive AGLC approval, covering data residency, cross-border transfers, and encryption key controls.
The province also mandates fully functional disaster recovery infrastructure and immutable, encrypted backups, with strict requirements for quarterly testing and offsite storage – areas where Continent 8’s experience provides immediate value.
In addition to hosting requirements, Alberta introduces some of the most comprehensive security requirements in the country, including mandatory MFA, SOC 2 and ISO 27001 compliance, annual penetration testing and extensive log retention requirements.
“Our heritage means we understand the rigorous regulatory expectations, and the operational challenges operators and suppliers face when entering new markets,” said Michael Tobin, CEO and Founder of Continent 8 Technologies. “Alberta’s standards are comprehensive, particularly around disaster recovery, backups, and security. We have built our solutions so customers can meet these requirements confidently from day one. We are excited to support customers as Alberta opens its market and continues Canada’s growth story.”
Continent 8’s network now spans every major regulated province or state in North America, supported by facilities across more than 100 locations globally. Customers benefit from end-to-end services including managed hosting, cloud, connectivity, and cybersecurity, all engineered for regulated industries.
The post Continent 8 ready to support iGaming operators and suppliers in Alberta appeared first on Americas iGaming & Sports Betting News.
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