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G2 Esports Expands Partnership with Nicecactus to Continue Its Support of Aspiring Content Creators and Gamers

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G2 Esports (G2), the leading entertainment organization in esports, and nicecactus.gg, a competitive gaming platform dedicated to finding and raising the next generation of esports athletes, announced today the expansion of their partnership focused on providing fans and amateur esports players with vital resources to improve their performance and activations that bring fans even closer to their favorite players.

Continuing the momentum of a successful multi-year partnership, G2 and Nicecactus will collaborate, both online and offline, by continuing their joint activations at events while also developing new online activations for fans that will include games and special seasonal tournaments on the Nicecactus platform. G2’s popular ‘Play with the Pros,’ a regular Discord event where fans can compete with their favorite stars, will be enhanced by Nicecactus providing engagement with their fans and hosting the qualifying tournament on their platform.

G2 Esports and Nicecactus will also build on their shared values of promoting and backing aspiring content creators and esports competitors on their individual paths to success. As part of this vision,  G2 Esports pro players will strengthen Nicecactus’ knowledge base for amateur and semi-pro esports players by providing expert feedback and guidance on guides, professional training routines, and game-specific training modules.

G2 Esports and Nicecactus most recently came together to produce Making the Squad 2, a Teamfight Tactics (TFT) based talent show that brought together seven contestants from around the world to Berlin to compete in a variety of challenges for a shot at a $10,000 grand prize.

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“We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions,” declared Mike M. Hessabi, Nicecactus Co-Founder & CEO. “Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”

“Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events,” commented Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports. “G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”

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LEON.BET partners with 9INE to become esport club’s exclusive online betting house

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LEON.BET has announced a collaboration with 9INE, one of Europe’s top esports organisations known for its focus on Counter-Strike 2 (CS2), that will see it become the exclusive betting partner to the team.

The partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favourite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. The operator’s user-friendly interface, competitive odds, and commitment to fair play have made it a trusted name worldwide. LEON.BET is also dedicated to supporting young talents, believing it is key to a bright and promising future.

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Through the partnership, LEON.BET aims to combine its innovative betting platform with 9INE’s expertise in competitive gaming, creating a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

LEON.BET’s CGO said: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”

 

The post LEON.BET partners with 9INE to become esport club’s exclusive online betting house appeared first on European Gaming Industry News.

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The Esports Awards Win Gold at 45th Telly Awards

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The Esports Awards and Thunder Studios announced that the Esports Awards 2023 has been awarded Best Online Series, Shows and Segments in People’s Telly in the record-breaking 45th Telly Awards.

The Telly Awards recognize excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks and production companies, including Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, NASA, the LA Clippers (NBA), PlayStation Studios, Sawhorse Productions and TelevisaUnivision.

Founded in 2015, the Esports Awards is the most prestigious night in the esports calendar and the only global award show that aims to recognize esports excellence. The 2023 edition, held at Resorts World in Las Vegas, was a spectacular celebration of the industry’s best, spanning thirty award categories across Entertainment, Industry, Creative, Pro, On-Air Talent and Collegiate sectors, viewed by millions globally.

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In a remarkable achievement, the Esports Awards, in partnership with Xfinity, set a GUINNESS WORLD RECORDS title for the largest digital video game display during the event. WWE superstars Becky Lynch and Bianca Belair, pro-Fortnite player Kyle ‘Bugha’ Giersdorf and esports personality Alex “Goldenboy” Mendez played on a screen made up of 3552 LED panels, covering 100,000 square feet. This feat was made possible through the support of Thunder Studios and Infinite Reality Studios.

Other notable winners at the Telly Awards include PlayStation Studios, National Geographic, and MTV Entertainment Studios.

Michael Ashford, CEO of the Esports Awards, said: “The whole team is truly honored and humbled to be recognized at the Telly Awards among nominees of such caliber. We couldn’t be prouder and more excited as we set our sights on achieving even greater things in 2024. To the entire esports community and our partners, we say thank you.”

Sean Cross, President of iR Entertainment, added: “These awards prove what we have known for years, Thunder Studios is a partner that transcends the ordinary, a hidden gem where innovation and quality set the standard for excellence in modern and advanced media production. We are not just meeting but exceeding the high standards of the media production industry.”

The 45th Telly Awards saw a record-breaking number of nearly 13,000 entries from top video and television content producers worldwide. Winners were selected by the Telly Awards Judging Council, an industry body of over 200 leading experts from advertising agencies, production companies and major television networks.

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The post The Esports Awards Win Gold at 45th Telly Awards appeared first on European Gaming Industry News.

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Counter-Strike 2 (CS2)

LEON.BET partners with 9INE to become their Exclusive Online Betting House

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We at LEON.BET are thrilled to announce our partnership with 9INE, one of Europe’s top esports organizations known for their focus on Counter-Strike 2 (CS2). This partnership will take esports betting to a new level, offering fans exclusive content and exciting new ways to engage with their favorite games.

As a leading online betting platform, LEON.BET offers a wide range of betting options across sports, casino and esports. Our user-friendly interface, competitive odds, and commitment to fair play have made us a trusted name worldwide. We’re also dedicated to supporting young talents, believing it’s the key to a bright and promising future.

Through this partnership, we aim to combine 9INE’s expertise in competitive gaming with our innovative betting platform. This will create a more immersive experience for esports fans, providing new and exciting betting opportunities along with exclusive behind-the-scenes content.

“We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey,” said our CGO.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see great future and prospects in this path.”

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