Industry News
SAZKA Group: COVID-19 update
SAZKA Group wishes to give an update to its stakeholders regarding the measures our companies and retail partners have taken with regard to the COVID-19 virus outbreak.
First and foremost, in order to protect the health and safety of our customers, employees, partners and the public, all our companies have fully complied with all the decisions and recommendations of the public authorities in the countries of their operations. We have successfully implemented contingency and business continuity plans with no significant impact to our business processes, and almost all our employees are currently working from home.
While all our digital channels continue to operate without interruption, our physical retail networks have adopted various measures to safeguard public health and the health of our employees.
We anticipate that these developments will impact our financial performance. The extent of the impact will depend on factors including the duration of the outbreak, how longer current restrictions remain in place, further measures taken by governments, and the extent of economic disruption.
Robert Chvatal, CEO commented: “Management are working on mitigating steps to minimise the financial impact for our companies, our employees, and our partners. SAZKA Group is in daily contact with its local operating companies to coordinate timely response to the developments in individual markets.”
Below is a brief overview of the current situation in our markets:
Greece
On Friday 13 March 2020, the Greek government published its decision to impose a temporary ban on the operation of a wide range of shops, indoor venues and other locations. As a result, all of the OPAP stores and PLAY gaming halls in Greece will be closed for two weeks, from Saturday 14 March until Friday 27 March 2020 inclusive. The horseracing facility at Markopoulo Park will also be closed.
Consequently, during this period, the company’s gaming activities will only be operating through its online platforms, which offer sports betting and certain other lottery games, and via the street vendor network of Hellenic Lotteries, which offers scratch cards and passive lotteries.
OPAP’s stores in Cyprus have been temporarily closed as of.
Austria
On Friday 13 March 2020, the Austrian government published its decision to impose a temporary ban on the operation of a wide range of shops, excluding those providing basic services such as food retail, pharmacies, post offices, banks, petrol stations and tobacco stores. The decision went into force on Monday 16 March 2020. The ban has so far had only a limited impact on the availability of Austrian lotteries products through its main retail channels, as more than 90% of all point-of-sales are excluded from the ban.
Austrian Lotteries’ online gaming activities remain available to the public during the entire period. They include draw based games (including Austrian Lotteries’ major products Lotto and Euromillions), instant scratch cards, online casino, poker, bingo and sports betting.
In coordination with the authorities, Casinos Austria has decided to close all its casinos in Austria and its subsidiary Austrian Lotteries has decided to close all its 19 gaming halls on March 13, 2020. The casinos and gaming halls will be closed at least until April 13, 2020. The Austrian government is introducing measures to support part time work, which may allow reduce Casinos Austria and Austrian Lotteries to reduce the financial impact of the closure
Casinos Austria International, which operates casinos and VLT businesses in multiple countries, is closely monitoring the situation and acting in accordance with the instructions of local governmental bodies.
Czech Republic
As of Monday 16 March, the State Security Council of the Czech Republic has decided to severely limit free movement in the Czech Republic in order to limit the spread of the COVID-19 coronavirus epidemic. Citizens are allowed going to work and shop for supplies limited to food, vital supplies, fuel and medicine, as well as use of necessary financial and postal services. We estimate that 70% of SAZKA’s Czech retail network, including newsstands and post offices, continues providing their services to the public.
At the same time, we are actively promoting the use of online platforms for lottery products as well as digital-only offerings. In recent weeks we have seen a 25-30% increase in sales via digital channels compared to previous weeks.
Italy
Most shops, restaurants and cafes in Italy are currently closed as a result of a number of recent measures. Tobacconists, which are a key channel for LOTTOITALIA, are allowed to remain open, however traffic has declined.
About SAZKA Group:
We are one of the largest pan-European lottery operators. Our businesses operate lotteries in all the major continental European countries where lotteries are privately operated, including the Czech Republic, Greece, Austria and Italy, and in Cyprus. Our businesses focus on the lottery segment, including numerical lotteries (draw-based games) and instant lotteries (scratch cards), and also provide complementary products, including sports-betting and digital-only games. They sell their products both through various retail networks and through digital platforms.
Casino Content
ICONIC21 launches Football Cup-branded casino games and debut network tournament
ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.
The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.
For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.
Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.
The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.
That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”
The post ICONIC21 launches Football Cup-branded casino games and debut network tournament appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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