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Latin America

Habanero continues LatAm expansion with Betjuego

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Latest deal sees supplier sign with fast-growing Colombian operator

Premium slots and table games provider Habanero has announced its latest deal as part of its increasing LatAm presence, signing with major Colombian operator Betjuego.

Combining the very best in European iGaming technology with traditional Colombian flair, Betjuego boasts an action-packed portfolio comprising live betting, sportsbook and casino games.

Since launching a year ago, Betjuego has already cemented itself as a key player in the Colombian market, thanks to its platform’s ease of use, with commercial agreements via local partners totaling more than 15,000 betting points in the country.

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The platform’s product offering is now set for a further boost with the addition of almost 60 Habanero HTML5 slots and table games titles, as well as its advanced marketing and customer retention tools, including its high-performance configurable tournaments.

The latest deal for Habanero as part of its ambitious plans for LatAm in 2020, the partnership extends Habanero’s rapidly increasing player reach across the continent.

Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: “We are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing iGaming platforms in Colombia, and we’re proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuego’s players.

“Now certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come.”

Stefano Tino, Managing Director at BetJuego, added: “Habanero’s immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board.

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“We’re sure that its premium game catalogue will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.”

Ready to build on an outstanding 2019, the specialist provider aims to continue its rapid expansion across Europe and South America in 2020 by creating the industry’s most engaging and immersive content.

Early Payout feature

Aposta Ganha enhances user experience with Early Payout feature

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has further enhanced its solution by introducing a new feature that will revolutionise the way players experience sports betting. This launch offers greater speed, security, and control, allowing players to secure their winnings during the match.

The Early Payout feature allows bettors to secure their winnings before the end of a match, provided the selected team gains a two-goal advantage. This new functionality eliminates the need to watch the final minutes of the game to validate results and is now available to all users on the platform.

The feature applies to bets placed in the “Match Winner (Regular Time)” market and is valid for single bets, multiple bets, and the Bet Builder tool. However, it is not available for the “Draw” selection.

This new feature will instantly bring more dynamism to the game while ensuring a fair environment.  Operating under Brazil’s newly regulated sports betting market, the platform meets all requirements set by Brazilian authorities, reaffirming its commitment to transparency and responsibility.

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Grupo Aposta Ganha CTO, Rony Silva, added: “We passionately believe in ensuring our players have the very best experiences when it comes to sports betting. The Early Payout feature represents a major step forward in enhancing the experience for bettors on the platform. It provides greater by allowing users to confirm their winnings before the game ends.”

The post Aposta Ganha enhances user experience with Early Payout feature appeared first on Gaming and Gambling Industry in the Americas.

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Argentina

Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

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Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.

The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.

Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”

Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.

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The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.

Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”

On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.

The post Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner appeared first on Gaming and Gambling Industry in the Americas.

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bet365

INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL

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Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.

This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.

Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.

John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

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A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.

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