Latin America
Habanero continues LatAm expansion with Betjuego
Latest deal sees supplier sign with fast-growing Colombian operator
Premium slots and table games provider Habanero has announced its latest deal as part of its increasing LatAm presence, signing with major Colombian operator Betjuego.
Combining the very best in European iGaming technology with traditional Colombian flair, Betjuego boasts an action-packed portfolio comprising live betting, sportsbook and casino games.
Since launching a year ago, Betjuego has already cemented itself as a key player in the Colombian market, thanks to its platform’s ease of use, with commercial agreements via local partners totaling more than 15,000 betting points in the country.
The platform’s product offering is now set for a further boost with the addition of almost 60 Habanero HTML5 slots and table games titles, as well as its advanced marketing and customer retention tools, including its high-performance configurable tournaments.
The latest deal for Habanero as part of its ambitious plans for LatAm in 2020, the partnership extends Habanero’s rapidly increasing player reach across the continent.
Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: “We are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing iGaming platforms in Colombia, and we’re proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuego’s players.
“Now certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come.”
Stefano Tino, Managing Director at BetJuego, added: “Habanero’s immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board.
“We’re sure that its premium game catalogue will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.”
Ready to build on an outstanding 2019, the specialist provider aims to continue its rapid expansion across Europe and South America in 2020 by creating the industry’s most engaging and immersive content.
Leading Brazilian iGaming company Esportes da Sorte has strengthened its position as a national platform focused on creating urban experiences, connecting popular culture, public services and territorial presence across different formats of the country’s biggest festival.
With simultaneous projects in nine Brazilian cities, the brand acts as an official sponsor in strategic public spaces and develops initiatives designed for those who experience Carnival directly in the streets.
The strategy continues a trajectory built over recent years, marked by investment in major cultural and popular events. More than visibility, Esportes da Sorte structures its presence through tangible public deliveries, with solutions that engage with the urban environment, the flow of the celebration and the unique characteristics of each city.
This positioning translates into a broad national project, covering everything from traditional and historic street blocs to electric trios, megablocs and major urban stages. Each location receives a specific action plan, with its own visual identity, a regionalised key visual and formats adapted to the local Carnival dynamics.
Among the main deliveries are initiatives focused on public comfort, especially refreshment actions, created to ease the heat and improve the reveller’s experience throughout the days of celebration. These efforts include fixed water misting structures, interactive gateways and mobile teams with spray devices, integrated along the parade routes and the natural flow of the streets.
In Olinda, the concept takes shape through the giant “Refresh Yourself” gateway, installed at one of the most symbolic points along the bloc route, inviting the public to walk through the structure amid the intensity of the festivities. In Salvador, the activations follow the rhythm of the electric trios and major blocs, with presence distributed across the city’s main Carnival circuits.
In Rio de Janeiro, the company’s efforts focus on the street Carnival experience, combining refreshment, hydration points and mobile shaded areas in regions with high concentrations of revellers. In São Paulo, the project spreads across the megabloc circuits, featuring a water truck, hydration stations and urban signage, offering practical support during the busiest days.
Recife plays a central role in the national platform. In Recife Antigo, the heart of the festivities, Esportes da Sorte delivers large-scale activations, including a standout Ferris wheel installed at Marco Zero, offering the public a privileged view of the main Carnival hub and the city’s historic landscape. The experience is complemented by urban interventions such as video mapping projected onto the iconic Chanteclair Building and an aerial installation along Rua Marquês de Olinda, turning public space into an active part of the celebration.
In 2026, Esportes da Sorte’s national Carnival platform has a presence in nine cities, seven of them state capitals. Recife, Olinda, Salvador, Rio de Janeiro and São Paulo serve as anchor locations for the project, concentrating some of the main activities and experiences delivered throughout the Carnival period.
In addition to the physical structures, the initiative includes urban atmosphere design, sensory activations, public well-being initiatives and an integrated communications and content strategy, expanding the documentation and visibility of the experiences created in the streets.
“Creating experiences is part of Esportes da Sorte’s history. Our goal is to be present in a meaningful way at the country’s biggest popular celebration, respecting the identity of each city and delivering initiatives that truly make a difference for those living Carnival in the streets,” said Germana Casal, Production Coordinator at Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand.
In 2025, Esportes da Sorte was present in more than 100 street blocs and Carnival parties across different regions of the country. For Carnival 2026, the company consolidates this track record into a structured nationwide project, reinforcing its leading role in Brazil’s biggest popular event.
The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Americas iGaming & Sports Betting News.
Kiron Interactive has appointed industry veteran Ramiro Atucha as a Board Advisor to support the company’s expansion into the Latin American market.
Ramiro, founder of Leander Gaming and Vibra Gaming, most recently established Atucha Strategic Advisory, which advises technology and gaming businesses on regional growth, market development, and long-term positioning.
In his new role at Kiron Interactive, Ramiro will leverage his extensive LATAM experience to guide the leadership team, offering strategic insights and regional expertise as the company continues to expand its footprint in Latin America.
Leadership Perspective
Steven Spartinos, Co-CEO at Kiron Interactive, commented:
“Latin America is an important growth region for Kiron. Ramiro brings valuable regional perspective and experience, and we are pleased to welcome him as a senior advisor to our leadership team as we continue to build our presence across LATAM.”
Ramiro Atucha, Founder of Atucha Strategic Advisory, added:
“Kiron has a strong global reputation and a clear long term vision. I am pleased to support the board and leadership team as they continue to explore and develop opportunities in Latin America.”
Strengthening LATAM Strategy
The appointment underlines Kiron Interactive’s commitment to strategic growth in Latin America, combining its global expertise with local insights to enhance market presence, player engagement, and long-term regional success.
With Ramiro’s guidance, Kiron aims to accelerate its LATAM expansion, tapping into emerging opportunities while continuing to deliver innovative virtual gaming experiences across the region.
The post Kiron Interactive appoints Ramiro Atucha as Board Advisor for LATAM expansion. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andréia Oliveira Betsul’s Operations Director
Betsul and Vibra Solutions Debut Brazil’s First Native Betting App
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.
Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.
The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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