Latin America
Habanero continues LatAm expansion with Betjuego

Latest deal sees supplier sign with fast-growing Colombian operator
Premium slots and table games provider Habanero has announced its latest deal as part of its increasing LatAm presence, signing with major Colombian operator Betjuego.
Combining the very best in European iGaming technology with traditional Colombian flair, Betjuego boasts an action-packed portfolio comprising live betting, sportsbook and casino games.
Since launching a year ago, Betjuego has already cemented itself as a key player in the Colombian market, thanks to its platformâs ease of use, with commercial agreements via local partners totaling more than 15,000 betting points in the country.
The platformâs product offering is now set for a further boost with the addition of almost 60 Habanero HTML5 slots and table games titles, as well as its advanced marketing and customer retention tools, including its high-performance configurable tournaments.
The latest deal for Habanero as part of its ambitious plans for LatAm in 2020, the partnership extends Habaneroâs rapidly increasing player reach across the continent.
Commenting on the deal, Vera Motto, Business Development Executive at Habanero said: âWe are delighted to partner with such a dynamic, up-and-coming operator as Betjuego. The company operates one of the simplest and fastest-growing iGaming platforms in Colombia, and weâre proud to be counted as one of its key suppliers. We are confident that our innovative and fresh content will thrill Betjuegoâs players.
âNow certified in 17 territories around the globe and counting, this agreement further strengthens our footprint in yet another exciting emerging market. Stay tuned for plenty more exciting news to come.â
Stefano Tino, Managing Director at BetJuego, added: âHabaneroâs immersive gaming content has a proven track-record of popularity with a wide variety of players, so we are thrilled to have the innovative supplier on board.
âWeâre sure that its premium game catalogue will provide a welcome addition to our state-of-the-art platform and casino offering, and we look forward to a productive, long-term relationship.â
Ready to build on an outstanding 2019, the specialist provider aims to continue its rapid expansion across Europe and South America in 2020 by creating the industryâs most engaging and immersive content.
Amusnet
Amusnet to Participate in the Third Edition of SiGMA Americas

Â
Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
The post Amusnet to Participate in the Third Edition of SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

Â
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBYâs expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
The post BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Â
Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,â said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. âThe iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
Â
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
Â
The post Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech appeared first on Gaming and Gambling Industry in the Americas.
-
Aristocrat Interactive6 days ago
Aristocrat Interactive Delivers Custom Branded Game âCaesars Ultimate Starsâ for Caesars Sportsbook & Casino
-
Blokotech7 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
BCLC7 days ago
BCLC Launches âWhatâs played here stays hereâ Campaign
-
Latest News6 days ago
Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv â Enjoy a 150% Deposit Bonus
-
Compliance Updates7 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
-
Latest News7 days ago
Enhanced bonus play and stylish collects await in Blueprint Gamingâs Kong 3 Even Bigger Bonusâ˘
-
Cryptocurrency6 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Asia7 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games