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Scientific Games and BoyleSports, Ireland’s Largest Bookmaker, Launch Upgraded Promote Screen Solution

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Scientific Games Corporation and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the world leading screen solution from the OpenEngage™ range of OpenSports™.

BoyleSports is Ireland’s largest bookmaker, and with the upgrade to Promote, they receive state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package.

BoyleSports launched Promote with a select few shops in November 2019, and with Scientific Games they plan to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.

Jenna Boyle, BoyleSports Group Retail Director for BoyleSports, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”

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By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players. SportsSports betting operators worldwide choose OpenSports for this flexibility and reliability.

Keith O’Loughlin, SVP Sportsbook and Platforms, Digital for Scientific Games, said, “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”

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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.

“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.

20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.

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Features

Expanding Wild

During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.

Tumbling Reels with Increasing Multiplier

Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.

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Jackpot Cards

The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.

The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.

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CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience

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CT Interactive, a prominent leader in online gaming solutions, is thrilled to announce the launch of its partnership with LiveScore Bet. This exciting collaboration marks a significant step in CT Interactive’s ongoing efforts to expand its reach and enhance player experiences across key markets. As of now, CT Interactive’s diverse portfolio of cutting-edge slot games is officially available on the LiveScore Bet platform, providing players with seamless access to an exciting new range of gaming options.

The new partnership offers players a chance to explore a variety of engaging and innovative slot games, each designed to deliver thrilling gameplay and stunning graphics. Whether you’re a seasoned gamer or new to the world of online slots, the titles available on LiveScore Bet promise to meet diverse preferences and deliver top-tier entertainment. This integration allows players to enjoy an immersive and high-quality gaming experience, all within one trusted platform.

Antonio Donov, HBD EMEA and Asia of CT Interactive, expressed his excitement about the partnership, stating, “We are thrilled to announce that CT Interactive’s games are now live on the LiveScore Bet platform. This partnership allows us to extend the reach of our developments and offer new, exciting games to even more players. We are confident that this will lead to great results and further increase player engagement.”

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With a shared commitment to excellence, this collaboration aims to bring cutting-edge gaming solutions to an even broader audience. The partnership combines CT Interactive’s forward-thinking gaming technology with LiveScore Bet’s extensive reach and user engagement capabilities, creating a powerful synergy that is sure to benefit both players and the brands alike.

This milestone also signals new opportunities for players, providing access to high-quality games with innovative features that meet the highest industry standards. As the partnership continues to develop, both brands look forward to delivering even more engaging content, further enhancing the gaming experience for players around the world.

In conclusion, the collaboration between CT Interactive and LiveScore Bet is set to reshape the landscape of online gaming, offering new and exciting opportunities for players while setting the stage for even greater achievements in the future. Stay tuned as both brands continue to push the boundaries of what online gaming can offer!

The post CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience appeared first on European Gaming Industry News.

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Eric Cantona partners with ParionsSport

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La Française des Jeux (FDJ), through its sports betting brand ParionsSport point of sale, is pleased to announce the launch of its new campaign embodied by Eric Cantona and which marks the return of “King Eric” to French advertising screens.

Directed by Rosa Paris, this campaign, which is based on four television spots, will be launched on February 16 and 17. The four films directed by Rudi Rosenberg feature Eric Cantona in the shoes of a retailer who is a partner of ParionsSport point of sale.

Eric Cantona plays one of the 27,000 retail partners of ParionsSport point of sale, present throughout the country. In his business, a place of social connection and sharing, Eric Cantona contributes to scenes of life made of humor and self-mockery, around responsible gaming, Loto Foot or human contact.

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A fifth film produced especially as part of the partnership between ParionsSport point of sale and the Paris Saint-Germain club also features the club legend, Pedro Miguel Pauleta, in a point of sale.

The advertising campaign will also be accompanied by digital films, a radio spot and a poster campaign highlighting these moments of sharing and conviviality, captured by photographer Sacha Balti.

 

Source: FDJ

The post Eric Cantona partners with ParionsSport appeared first on European Gaming Industry News.

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