Press Releases
Scientific Games and BoyleSports, Ireland’s Largest Bookmaker, Launch Upgraded Promote Screen Solution
Scientific Games Corporation and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the world leading screen solution from the OpenEngage™ range of OpenSports™.
BoyleSports is Ireland’s largest bookmaker, and with the upgrade to Promote, they receive state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package.
BoyleSports launched Promote with a select few shops in November 2019, and with Scientific Games they plan to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.
Jenna Boyle, BoyleSports Group Retail Director for BoyleSports, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”
By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players. SportsSports betting operators worldwide choose OpenSports for this flexibility and reliability.
Keith O’Loughlin, SVP Sportsbook and Platforms, Digital for Scientific Games, said, “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”
BETANO
Playbook Fusion launches with Betano in Brazil
Provider’s flagship Playbook Football
title now available with market leader
Playbook Football
, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.
Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football
allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.
Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football
to hit the spot with its players.
“Playbook Football
offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.
“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”
Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football
, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.
The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.
All the Ways Players Pay: Super Bowl
Paysafe research: Half of Super Bowl fans to bet in regulated North American markets
Payment speed and brand reputation remain crucial for bettors’ selection of online sportsbooks for Super Bowl LX, with 27% expecting to wager more than usual
In the countdown to this Sunday’s Super Bowl LX in Santa Clara, California, 51% of fans who’ll follow the football game in U.S. states and Canadian provinces with regulated sports-betting plan to bet online, according to research issued today by leading payments platform Paysafe. The company’s All the Ways Players Pay: Super Bowl report also indicates strong interest in legal betting from fans in this year’s host state, if California were to regulate sports-betting, as well as in Texas and Canada’s Alberta.
Appetite to legally wager in California, Texas, and Alberta – with the Canadian province expected to launch its jurisdiction before year-end – rivals the regulated market, with 52% of fans keen to wager on future Super Bowls. Across these currently unregulated jurisdictions and regulated sports-betting markets alike, fans consider payments crucial for online sports betting.
Surveying fans intending to bet in the regulated markets of Florida, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Canada’s Ontario, the report reveals that 59% of them plan to place bets on game-day and 27% expect to wager more than usual. Their top criteria when choosing an online sportsbook are brand trust (prioritized by 43%) and streamlined payouts (37%). Cashing out a Super Bowl bet seamlessly is considered more important than every other non-payment factor, including good odds (30%), UX (22%), promos (21%), and sports events (14%).
Other payment factors are also instrumental in how fans in regulated markets choose sportsbooks, especially rapid deposits (prioritized by 25%) and range of payment methods (24%).
With bettors prioritizing their go-to payment methods’ availability, the battle for Super Bowl customers will likely be won in part by sportsbooks with diverse cashiers.
Across the regulated market, players’ preference for debit cards (43%) is today rivalled by digital wallets (42%). And while states like Massachusetts ban credit cards for wagering, they remain a preference for 33% overall, rising as high as 51% in New York and 47% in Ontario, the top choice in the province.
With established local payment methods (LPMs) like Venmo in the U.S. and Interac e-Transfer in Canada, it’s no surprise that 20% of bettors expect to see their favorite LPM at the cashier. And with 17% of players preferring to wager with pay-by-bank solutions and 10% favoring eCash, sportsbooks with these options will likely gain a competitive edge.
With over a quarter of bettors expecting to wager more than normal, the game offers an important short-term revenue opportunity, but the real value for operators is retaining customers for the long-haul – and here payments are also key. If the payment experience goes awry for the game, 84% of bettors would switch brands.
While California, Texas and Alberta are yet to launch regulated sports-betting markets, Super Bowl fans there are already aware of payments’ importance. If wagering were legal, fans would prioritize payment factors – fast payouts (29%) and rapid deposits (26%) – above everything but brand reputation (36%) when selecting a sportsbook.
Zak Cutler, President of Global Gaming at Paysafe, commented: “Super Bowl LX is expected to generate a record $1.71bn in legal wagers from the U.S. market alone, with an unprecedented betting volume also likely in Canada’s Ontario. The game represents a massive growth opportunity for North American online sportsbooks, and our research indicates that operators that are laser-focused on their cashiers and streamlining the payment experience will give themselves an edge in a highly competitive market.”
The post Paysafe research: Half of Super Bowl fans to bet in regulated North American markets appeared first on Americas iGaming & Sports Betting News.
Latest News
SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries
SCCG Management announced the launch of SCCG Logistics, a new SCCG company providing end-to-end logistics and operational support to partners across gaming, entertainment, and other high-growth industries where precision, coordination, and execution are essential.
Built on more than 35 years of experience in the global gaming industry, SCCG Logistics extends SCCG’s deep brick-and-mortar operational expertise and long-standing relationships both within and beyond gaming. With 130+ active partners worldwide and teams operating across North America, Latin America, Europe, Africa, the Middle East, and Asia-Pacific, SCCG maintains an active, on-the-ground presence in every major region of the world—enabling consistent support for complex, cross-border logistics and operational needs.
While gaming remains a core focus, SCCG Logistics was intentionally designed to support a wide range of industries that depend on flawless execution. Within gaming, this includes coordinating the transportation and on-site delivery of slot machines and gaming equipment for conferences, exhibitions, and promotional activations, as well as supporting tournament operations and live events. Beyond gaming, the same execution-first approach is applied to fulfillment, supply chain coordination, live events, and large-scale operational support for businesses navigating launches, expansions, and ongoing operations.
SCCG Logistics delivers full-lifecycle support—from planning and vendor coordination through execution, on-site operations, and post-execution optimization. The company’s focus is on reducing operational friction, improving efficiency, and ensuring reliable delivery in environments where timing and accountability matter.
The company is led by a seasoned logistics leadership team with decades of combined experience at top global logistics and operations firms. This team brings hands-on expertise managing multi-vendor environments, time-sensitive operations, and complex supply chains, reinforcing SCCG’s reputation for execution and follow-through.
“Our global footprint demands real execution, not just planning,” said Stephen Crystal, Founder and CEO of SCCG. “With partners active in every major region of the world, logistics is a daily operational reality for our clients. SCCG Logistics gives them a dedicated team focused on end-to-end execution—whether that means moving gaming equipment across borders, supporting major industry events, or helping high-growth businesses scale without operational breakdowns.”
By combining disciplined planning with reliable coordination and hands-on execution, SCCG Logistics enables partners to operate confidently across markets while minimizing risk and operational complexity.
The post SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries appeared first on Americas iGaming & Sports Betting News.
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