Press Releases
Scientific Games and BoyleSports, Ireland’s Largest Bookmaker, Launch Upgraded Promote Screen Solution
Scientific Games Corporation and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the world leading screen solution from the OpenEngage™ range of OpenSports™.
BoyleSports is Ireland’s largest bookmaker, and with the upgrade to Promote, they receive state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package.
BoyleSports launched Promote with a select few shops in November 2019, and with Scientific Games they plan to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.
Jenna Boyle, BoyleSports Group Retail Director for BoyleSports, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”
By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players. SportsSports betting operators worldwide choose OpenSports for this flexibility and reliability.
Keith O’Loughlin, SVP Sportsbook and Platforms, Digital for Scientific Games, said, “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”
EvenBet Gaming
EvenBet Gaming expands poker offering with new side games designed to drive additional operator growth
EvenBet Gaming, a leading developer of online gaming software and solutions, has enhanced its poker platform with the launch of two in-house side games, designed to boost player engagement and open new revenue opportunities for operators.
The new titles, Baccarat and Hold’em Guess’em, provide entertaining options for players between hands, during breaks, or while waiting for the next round. Both games are fully compatible with desktop and mobile devices, allowing seamless transitions between poker and side gameplay without disrupting the session.
Baccarat: Classic Casino Action at the Poker Table
EvenBet Gaming brings the iconic Player vs Banker card game to the poker environment. Players can bet on predefined outcomes with fixed payouts, while all card draws are managed by a random number generator. Baccarat can be launched in a separate window and revisited at any time, making it an ideal low-attention side game for poker sessions.
For operators, Baccarat introduces a new revenue model with a fully customisable house edge, allowing the experience to be tailored to specific business strategies. The game is particularly appealing to Asian markets, where Baccarat enjoys enduring popularity.
Hold’em Guess’em: Predict the Winning Hand
In partnership with BetChill, EvenBet Gaming has developed Hold’em Guess’em, a single-player prediction game that combines familiar Texas Hold’em mechanics with a simple betting twist. Players predict the winning hand of a real-time Texas Hold’em deal.
The game automatically calculates odds based on win probability and the pre-set house edge. Bets, potential wins, and limits are updated in real-time, creating a fast, intuitive, and engaging gameplay experience. Hold’em Guess’em is designed to attract both traditional poker enthusiasts and casino audiences looking for quick, skill-light entertainment.
Strengthening the Side Game Portfolio
With the introduction of Baccarat and Hold’em Guess’em, EvenBet Gaming now offers three proprietary side games, joining Cowboy Hold’em, which launched in 2025. These new releases complement the company’s growing product ecosystem, which also includes Spins Poker and One Click Poker, all focused on increasing player engagement and diversifying monetisation opportunities for operators.
Dmitry Starostenkov, CEO of EvenBet Gaming, commented:
“Side games are an effective way for operators to increase poker revenue while keeping players entertained between rounds.
Baccarat is a globally recognised casino favourite, with particular appeal in Asia, while Hold’em Guess’em introduces a unique, prediction-based mechanic to the market. Together, these titles expand the entertainment options on our platform and allow operators to reach new audiences beyond traditional poker players.”
These additions reinforce EvenBet Gaming’s strategy of combining innovative gameplay with proven casino mechanics, enhancing both player retention and operator revenue across multiple markets.
The post EvenBet Gaming expands poker offering with new side games designed to drive additional operator growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRYSTAL ROULETTE
PRAGMATIC PLAY INTRODUCES STRIKING TRANSPARENT WHEEL IN CRYSTAL ROULETTE
Pragmatic Play, a leading iGaming content provider, has introduced Crystal Roulette, a new live casino title that reimagines the classic table game with a visually distinctive transparent wheel set in a high-end studio environment.
At the centre of the experience is a sleek, see-through roulette wheel, offering a fresh visual twist on traditional gameplay. The custom-built studio enhances immersion through cinematic presentation and exclusive camera angles, giving players a unique perspective on every spin.
High-definition close-ups showcase the transparent wheel in detail, while the game retains the core elements of European roulette, including standard betting options and racetrack functionality, ensuring a familiar yet elevated experience.
To further support gameplay, advanced statistics tools provide insights into previous rounds, helping players make more informed betting decisions.
By combining modern aesthetics with a proven format, Crystal Roulette delivers an engaging addition for operators looking to diversify their live casino offerings and attract players with something visually unique.
The release follows other recent live casino titles from Pragmatic Play, including Free Bet Blackjack and The Bingo Spot, further strengthening the provider’s premium portfolio.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Crystal Roulette introduces a bold new visual identity to a classic game. With its transparent wheel and custom-built studio, paired with traditional gameplay, it offers players a live casino experience that feels both familiar and refreshingly different.”
The post PRAGMATIC PLAY INTRODUCES STRIKING TRANSPARENT WHEEL IN CRYSTAL ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
APOSTAR S.A.
GoldenRace Partners with CPT to Launch Virtual Betting in Colombia
GoldenRace, the globally recognized leader in virtual sports, has announced a strategic partnership with Colombia Poker Tour, a member of the transnational network APOSTAR S.A..
This collaboration introduces GoldenRace’s cinematic-quality virtual sports to Colombian bettors, marking a major milestone in the country’s virtual betting landscape.
Martin Wachter, CEO and Founder of GoldenRace, stated, “Latin America, especially Colombia, has always been a priority. This alliance allows us to bring our leading technology to an audience that truly values the quality and thrill of virtual sports.”
Transforming Virtual Betting in Colombia
The partnership is seen as a turning point for the local iGaming industry. According to Ana Catalina Rojas, Director of Products and Services at BetPlay, virtual betting “connects different audiences and opens huge opportunities for economic growth, innovation, and market engagement.”
Colombian users will gain access to GoldenRace’s most popular virtual products, combining hyper-realistic simulations with fast-paced, engaging gameplay.
Key GoldenRace Offerings in Colombia
- Horse Racing: Players experience high-definition, cinematic races that replicate the excitement of real-world racetracks.
- Greyhound Racing: Fast-paced and dynamic, ideal for players seeking immediate results and continuous thrills.
- Virtual Football: The most played virtual sport worldwide, featuring real odds and an interface that mirrors top global leagues, giving Colombian bettors an authentic football betting experience.
Commitment to Regulated Markets
This partnership reinforces GoldenRace’s focus on expanding into highly regulated markets. By integrating its cutting-edge technology into CPT’s platform, the alliance ensures both quality and compliance, providing local operators with top-tier virtual betting products.
The collaboration also aligns with CPT and APOSTAR S.A.’s mission to offer the best gaming experiences to their community, while helping to drive growth and innovation in Colombia’s betting sector.
The Future of Virtual Sports in Colombia
With GoldenRace’s cinematic technology and CPT’s established network, Colombian bettors can now enjoy a next-level virtual betting experience. This alliance sets the stage for a more immersive and engaging iGaming environment, connecting racing and football fans across the country.
The post GoldenRace Partners with CPT to Launch Virtual Betting in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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