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Scientific Games and BoyleSports, Ireland’s Largest Bookmaker, Launch Upgraded Promote Screen Solution

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Scientific Games Corporation and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the world leading screen solution from the OpenEngage™ range of OpenSports™.

BoyleSports is Ireland’s largest bookmaker, and with the upgrade to Promote, they receive state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package.

BoyleSports launched Promote with a select few shops in November 2019, and with Scientific Games they plan to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.

Jenna Boyle, BoyleSports Group Retail Director for BoyleSports, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”

By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players. SportsSports betting operators worldwide choose OpenSports for this flexibility and reliability.

Keith O’Loughlin, SVP Sportsbook and Platforms, Digital for Scientific Games, said, “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”

Canada

CasinoCanada partners with Casino Prestige on review and comparison content

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CasinoCanada has signed a partnership with Casino Prestige to support brand promotion and drive traffic to the operator’s platform across selected markets.

Under the agreement, CasinoCanada will develop and publish informational and promotional materials focused on Casino Prestige’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections, with the stated goal of increasing visibility and user engagement.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”

Casino Prestige launched in 2026 and lists a library of more than 2,100 casino games from over 30 providers, including around 2,000 slots and more than 40 live dealer games. The operator said its platform runs under a license issued by the Tobique Gaming Commission and is owned and managed by Gophoenix Solutions Ltd., which handles payments, promotions, and platform management.

The post CasinoCanada partners with Casino Prestige on review and comparison content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Canada

CasinoCanada announces partnership with Casino Prestige

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CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.

CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”

Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.

Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.

The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.

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Alex Malchenko Head of Sales at Evoplay

Evoplay expands Brazil presence through Oleybet partnership

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Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.

With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.

The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.

Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.

The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.

The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.

By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.

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