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Scientific Games and BoyleSports, Ireland’s Largest Bookmaker, Launch Upgraded Promote Screen Solution

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Scientific Games Corporation and BoyleSports have upgraded the Ireland bookmaker’s screen solution from legacy technology to Promote, the world leading screen solution from the OpenEngage™ range of OpenSports™.

BoyleSports is Ireland’s largest bookmaker, and with the upgrade to Promote, they receive state of the art screen management solutions that empower them to present their sports betting data to punters in a sleek, intuitive package.

BoyleSports launched Promote with a select few shops in November 2019, and with Scientific Games they plan to roll out complete upgrades across every BoyleSports property in Ireland and the UK. Additionally, BoyleSports will onboard new betting shops with the upgraded screen solution.

Jenna Boyle, BoyleSports Group Retail Director for BoyleSports, said, “We’ve used the Scientific Games’ screen solution through its early development since 2001, which was a major factor in our decision to upgrade to their new Promote screen product. Reliability is key, and Scientific Games with its OpenSports product set offers a great history of performance alongside a futuristic approach to sports betting technology. We can’t wait to see the ongoing reaction to our upgraded screen technology.”

By choosing Promote, BoyleSports has highlighted the unique modular nature of the OpenSports product portfolio. OpenSports empowers global partners to choose the technology that works best for their business and for their players. SportsSports betting operators worldwide choose OpenSports for this flexibility and reliability.

Keith O’Loughlin, SVP Sportsbook and Platforms, Digital for Scientific Games, said, “Promote is the latest and greatest screen management technology on the market, and we’re thrilled to bring it to BoyleSports’ many locations across Ireland. BoyleSports has been a strong force in retail betting shops, providing the best experience for retail customers. This deal shows their ongoing commitment to raising the bar in retail and also shows their dedication to the future of retail sports betting following their recent acquisitions and expansion.”

Fanatics Casino

RLX Gaming expands US reach through Fanatics Casino launch

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RLX Gaming, the iGaming aggregator and supplier of unique content, has successfully launched its comprehensive content portfolio with Fanatics Casino in the United States.

RLX Gaming’s extensive library of in-house and third-party titles is now available to Fanatics Casino players in New Jersey and Pennsylvania, following a soft launch in the Keystone State.

Top-performing RLX Gaming slots including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby have been rolled out, alongside a wide selection of other releases from some of the industry’s most creative studios.

Fanatics Casino is available in Michigan, New Jersey, Pennsylvania and West Virginia on iOS and Android and offers players a chance to explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

The latest pivotal partnership reaffirms RLX Gaming’s dedication to providing dynamic, global-ready content that drives innovation in the online casino sector.

Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America.

“Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”

Kieron Shaw at Fanatics Casino, added: “We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”

The post RLX Gaming expands US reach through Fanatics Casino launch appeared first on Americas iGaming & Sports Betting News.

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Belatra

Belatra celebrates 33rd anniversary at SiGMA South America

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Belatra Games, the specialist online slots developer, is marking its 33rd anniversary at this year’s SiGMA South America, taking place in São Paulo, Brazil, where the company will welcome partners, clients, and industry friends to celebrate the milestone at Booth M70.

The event provides the perfect backdrop for Belatra to reflect on more than three decades of innovation in the global iGaming industry. Since its founding, the company has earned a reputation for creating engaging and immersive gaming experiences, powered in part by long-standing partnerships across international markets.

Visitors to the Belatra stand will have the chance to meet the LatAm team based in Buenos Aires, led by Head of Accounts LatAm Lucila M. Barletta, and discover more about the company’s latest titles and the opportunities emerging across LatAm. Members of Belatra’s European team will also be present in São Paulo to celebrate the milestone together with partners and guests.


To mark the occasion, Belatra will also host a special stand celebration, inviting guests to raise a glass with the team while taking part in an exclusive booth giveaway featuring a selection of prizes.

Celebrations will take place during the exhibition at Booth M70 at the Transamérica Expo Center, where Belatra is excited to welcome industry partners and celebrate 33 years of innovation together.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra celebrates 33rd anniversary at SiGMA South America appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada.com introduces redesigned Bonus Cards

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CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.

The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.

This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.

Clean, consistent cards

Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.

Exclusive bonuses front and center

CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.

Expandable details for deeper insights

Each card now includes an expandable section with key terms, pros and cons, and qualification requirements. This helps visitors quickly find the type of promotion they are looking for, reducing search time and improving overall navigation.

The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.

CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.

The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.

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