Press Releases
European Leagues Expand Data Partnerships

16 European leagues appoint official partners for collection and supply of fast data to betting industry.
On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.
The agreements now include sixteen (16) professional football leagues, as listed below:
The Austrian Bundesliga, Belgium ProLeague, Czech LigovĂĄ FotbalovĂĄ Asociace, Danish Divisionsforeningen, Finnish Football League Association, Greek Super League, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Football Higher League, Dutch Eredivisie, Norwegian Toppfotball, Liga Portugal, Romanian Liga Profesionista de Fotbal, Serbian Super Liga, Swedish FĂśreningen Elitfotboll and Swiss Football League.
The non-exclusive agreements give the sixteen leaguesâ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.
Jacco Swart, Managing Director – European Leagues: âThis partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. Iâm delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.â
Steven Burton, Managing Director – Genius Sports, said: âThis expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.â Â
David Lampitt, Managing Director Sports Partnerships – Sportradar: âSportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.â
Alex Rice, Chief Rights Officer – Stats Perform: âStats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.
The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.
Latest News
N1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!

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Africa
SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

Reading Time: 2 minutes
SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.
The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technologyâs role in prevention and intervention. A SOFTSWISS representative will join the panel discussion âInnovation, Technology, and Responsible Gamblingâ, which explores emerging risks and mitigation strategies in digital environments.
âIndustry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,â said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.
âSouth Africa is a priority market for SOFTSWISS, and we are proud to support this summitâs mission to advance safer play through collaboration and technology,â said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. âWe continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.â
Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve â including attempts to use AI-generated deepfakes during verification â SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.
Â
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.
Blueprint Gaming
Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

Reading Time: < 1 minute
Blueprint Gaming has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.
Veikkausâ player base across Finland now benefits from Blueprintâs entire portfolio, featuring branded titles Rick and Morty: Strike Back, The Flintstones
and ted
Afterparty, as well as its iconic King Kong and Fishinâ Frenzy franchises.
Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.
The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.
Blueprint Gamingâs latest agreement underlines its ambitions of continuing to expand its global footprint across the industryâs most progressive markets, bringing its ever-expanding content to a new wave of players.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: âWe are thrilled to join forces with Veikkaus, one of Europeâs most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.
âFinland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.â
The post Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership appeared first on European Gaming Industry News.
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