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Tote’s back with new digital offering and guarantee for customers

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The UK Tote Group is delighted to announce the launch of the Tote’s new website – tote.co.uk – which provides customers with a new dedicated digital pool betting experience for horseracing.

Tote.co.uk is available on desktop and mobile and seeks to provide customers with a greatly enhanced experience when placing single and multileg bets with the Tote.

The website will continue to undergo development and improvements with extra features being added. Any new customers signing up to tote.co.uk will receive a £10 risk free bet and feedback on the customer experience is very welcome. This can be done by emailing [email protected].

Alongside this development comes a seismic change in the pool betting offering which means customers can be assured they will be better off betting with the Tote.

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The new ‘Tote Guarantee’ ensures the Tote will always match the industry Starting Price (SP) or pay the pool price if the latter is bigger than the SP on all Win bets placed on tote.co.uk. This means customers will always receive the SP or better when placing successful Win bets with the Tote on tote.co.uk.

Tote Guarantee has also been trialled on racecourses throughout February.

In 2019 the Tote Win beat SP on the winner of 2,887 races in the UK and on winning horses priced over 12/1 the Tote Win paid more than the SP 66% of the time. In the 2019 Randox Health Grand National the Tote offered a bigger price on 39 of the 40 runners, including two-time winner Tiger Roll.

The new website and launch of Tote Guarantee come three months after the UK Tote Group completed its acquisition of the Tote in October 2019 and follows on from the successful return of Tote Ten to Follow in a new digital format.

This is the start of an exciting new era for the Tote and racing fans can expect numerous further developments from the Tote in the coming months. These include bigger placepot pools which will open earlier for feature meetings, including for the upcoming 2020 Cheltenham Festival; a far more data rich betting experience with a new Tote Blog and greater access to live betting information in new graphical format and the development of a new Tote App to be launched in the summer.

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Mark Kemp, UK Tote Group Managing Director, said: “Racing fans and customers are at the heart of everything we are doing at the Tote. We have listened to feedback through our Tote Town Halls and want to ensure betting with the Tote is an exciting, fun and safe experience for all which offers the best possible value. Central to this is the launch of the new website and Tote Guarantee which are major
innovations for the pool betting experience.

“The Tote offers unique multileg bets, including the placepot and jackpot, and we are focused on providing greater transparency about the size of the pools and related data to help customers make informed betting choices. This is just the start of the new era for the Tote. We have numerous new developments to roll out in the coming weeks and months during what promises to be a really exciting time for the Tote.”

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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