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Tote’s back with new digital offering and guarantee for customers

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The UK Tote Group is delighted to announce the launch of the Tote’s new website – tote.co.uk – which provides customers with a new dedicated digital pool betting experience for horseracing.

Tote.co.uk is available on desktop and mobile and seeks to provide customers with a greatly enhanced experience when placing single and multileg bets with the Tote.

The website will continue to undergo development and improvements with extra features being added. Any new customers signing up to tote.co.uk will receive a £10 risk free bet and feedback on the customer experience is very welcome. This can be done by emailing [email protected].

Alongside this development comes a seismic change in the pool betting offering which means customers can be assured they will be better off betting with the Tote.

The new ‘Tote Guarantee’ ensures the Tote will always match the industry Starting Price (SP) or pay the pool price if the latter is bigger than the SP on all Win bets placed on tote.co.uk. This means customers will always receive the SP or better when placing successful Win bets with the Tote on tote.co.uk.

Tote Guarantee has also been trialled on racecourses throughout February.

In 2019 the Tote Win beat SP on the winner of 2,887 races in the UK and on winning horses priced over 12/1 the Tote Win paid more than the SP 66% of the time. In the 2019 Randox Health Grand National the Tote offered a bigger price on 39 of the 40 runners, including two-time winner Tiger Roll.

The new website and launch of Tote Guarantee come three months after the UK Tote Group completed its acquisition of the Tote in October 2019 and follows on from the successful return of Tote Ten to Follow in a new digital format.

This is the start of an exciting new era for the Tote and racing fans can expect numerous further developments from the Tote in the coming months. These include bigger placepot pools which will open earlier for feature meetings, including for the upcoming 2020 Cheltenham Festival; a far more data rich betting experience with a new Tote Blog and greater access to live betting information in new graphical format and the development of a new Tote App to be launched in the summer.

Mark Kemp, UK Tote Group Managing Director, said: “Racing fans and customers are at the heart of everything we are doing at the Tote. We have listened to feedback through our Tote Town Halls and want to ensure betting with the Tote is an exciting, fun and safe experience for all which offers the best possible value. Central to this is the launch of the new website and Tote Guarantee which are major
innovations for the pool betting experience.

“The Tote offers unique multileg bets, including the placepot and jackpot, and we are focused on providing greater transparency about the size of the pools and related data to help customers make informed betting choices. This is just the start of the new era for the Tote. We have numerous new developments to roll out in the coming weeks and months during what promises to be a really exciting time for the Tote.”

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N1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!

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N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.

Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.

* How it works: the more FTDs your players bring, the higher your bonus to your CPA.

  • 500–899 FTDs → +5% payout on CPA
  • 900+ FTDs → +7% payout on CPA

* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.

Why is it worth focusing on Australia and Germany with N1 Partners?

  • 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
  • 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.

Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!

N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.

Work with a brand that delivers – and get the most out of every lead!

For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram

Be number one with N1!

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SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

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SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.

The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.

“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.

“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”

Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.

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Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

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Blueprint Gaming™ has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.

Veikkaus’ player base across Finland now benefits from Blueprint’s entire portfolio, featuring branded titles Rick and Morty™: Strike Back, The Flintstones™ and ted™ Afterparty, as well as its iconic King Kong and Fishin’ Frenzy franchises.

Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.

The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.

Blueprint Gaming’s latest agreement underlines its ambitions of continuing to expand its global footprint across the industry’s most progressive markets, bringing its ever-expanding content to a new wave of players.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.

“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”

The post Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership appeared first on European Gaming Industry News.

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