Press Releases
Betsson Group – strong full-year operating profit thanks to geographical spread and efficient organisation
QUARTER OCTOBER – DECEMBER 2019
- Group revenue was SEK 1,289.5 (1,436.6) million, a decrease of 10 percent with an organic decrease of 11 percent.
- Casino revenue declined by 10 percent and Sportsbook revenue declined by 9 percent. The sportsbook margin was 6.8 (7.3) percent.
- Operating income (EBIT) was SEK 200.5 (341.5) million. The variance was mainly due to decreased revenue. The EBIT margin was 15.5 (23.8) percent.
- Operating cash flow amounted to SEK 237.8 (289.3) million.
FULL YEAR 2019
- Group revenue was SEK 5,173.0 (5,419.8) million, a decrease of 5 percent, reported and organic.
- Operating income (EBIT) was SEK 865.0 (1,193.8) million, corresponding to an operating margin of 16.7 (22.0) percent.
- Net income was SEK 787.1 (1,078.1) million, corresponding to SEK 5.69 (7.79) per share.
- Operating cash flow amounted to SEK 1,150.3 (1,273.3) million.
- The Board of Directors proposes to the AGM that SEK 393.1 (538.4) million, which corresponds to SEK 2.84 (3.89) per share, is distributed to shareholders.
FOURTH QUARTER
Revenue for the fourth quarter was SEK 1,289.5 million, a decrease compared to the same quarter last year but an increase compared to the previous quarter. Development in Sweden, Norway and the Netherlands have continued to be weak, while other markets in which Betsson operates, locally regulated and non-locally regulated, have performed well. The sportsbook margin for the fourth quarter at 6.8 percent is slightly lower than the previous two quarters, which impacted the sportsbook’s revenue for the quarter negatively. Sportsbook gross turnover on the other hand, have developed strongly both during the fourth quarter and the full year 2019, with an increase during the quarter of 15 percent compared with the same period last year and 6 percent for the full year. Operating profit (EBIT) for the fourth quarter amounted to SEK 200.5 million, which corresponds to an operating margin of 15.5 percent.
CEO COMMENTS
2019 full-year operating profit of SEK 865 million shows that Betsson can deliver despite several market challanges
“We are proud to present an operating profit for the full year 2019 of SEK 865 million. The operating profit shows Betsson’s ability to deliver profitability, also during the challenges that 2019 entailed. We had expected some recovery in the closing fourth quarter, above all in the Swedish market, but we did not reach our objectives there. Up until now, one year after the Swedish re-regulation, we have still not seen the market consolidation that we expect due to the great number of operators, many of them showing no profitability. On the other hand, we have seen declining channelisation, which makes it difficult for the licensed operators who pay 18 percent gaming tax and it also jeopardizes consumer protection. High channelisation contributes to competition on equal terms for the companies in the sector that operate in the Swedish market.
During its long history, Betsson has grown more than the market. In 2019, we had a notch in this curve, but our long-term ambition to grow more than the market, organically and through acquisitions, remains. Our efficient organisation, the strong cash flow and the strong financial position provide a good foundation for acquisitions. During the fourth quarter we made a minor strategic acquisition and continue to analyse several opportunities, both in locally regulated markets and in markets that will be regulated. By further increasing the geographical distribution, we can reduce the impact of temporary downturns in individual markets.
The geographical and product distribution provide stability and also gives us the opportunity to be sustainable in our long-term efforts to run a profitable business with growth and good margins. Betsson is continuously investing in the development of the product offering and it is gratifying to get an acknowledgment that we do the right things. We saw an increase in active customers during the fourth quarter by 3 percent compared to the fourth quarter of last year 9 percent compared to the third quarter. Our in-house developed sportsbook with constantly improved performance delivers good customer experiences, sales growth and good profitability. The high performance also makes it an attractive third-party product. We have previously stated that our ambition is to offer the sportsbook to external customers and we have concluded the first deal with a third party at the beginning of the current year. We are now looking forward to the European Football Championship in June.”
ABOUT BETSSON:
Betsson AB (publ) is a holding company that invests in and manages fast-growing companies within online gaming. The company is one of the largest in online gaming in Europe and has the ambition to outgrow the market, organically and through acquisitions. This should be done in a profitable and sustainable manner, primarily in locally regulated markets. Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS).
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. They offer casino, sportsbook and other games via gaming licences in twelve countries in Europe and Central Asia. The business model is to offer gaming under multiple brands, including Betsson, Betsafe, NordicBet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of the Betsson’s business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
Learn more about the Group on www.betssonab.com
Balkans
EGT Digital Receives Industry Impact Award at BEGE Awards 2025
Reading Time: < 1 minute
EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.
The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.
This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.
The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.
AI agents
EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents
Reading Time: 2 minutes
A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.
EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.
Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”
Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”
With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.
Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”
Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”
The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.
Bet It Drives
Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything
Reading Time: 2 minutes
Rome wasn’t built in a day. Neither was SiGMA World.
But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.
“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.
Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.
In the episode, Eman reveals:
- The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
- Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
- From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
- 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
- Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
- Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
- The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight
“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”
Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.
Watch or listen to Season 3, Episode 1 with Eman Pulis on:
The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.
The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.
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