Press Releases
Hipther Agency partners with IT Labs to enhance service offering
Leading media and event organizer expands services by partnering with leading outsourcing service provider.
The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce a partnership with IT Labs.
The partnership helps expand the service offering of the agency and also adds another step towards becoming a one-stop agency.
Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net
Hipther Agency also has a famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.
“Hipther Agency is built to include a platform of services that aim to help startups, mid-size companies, and even big companies gain the relevant exposure they need to increase their brand awareness. Among the services, we are happy to start offering scaling tools which come under the form of outsourcing services. IT Labs has over fifteen years of experience in the field and has accumulated a wealth of knowledge and skills, making them the perfect partner for our clients and future partners”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.
“When you have a business partner with whom you share the same vision, passion and have smooth cooperation, you know you’ve hit the jackpot. I can honestly say, that in Hitpher, we found that, and much more. I’m sure that in future we’re going to accomplish many great things together”, added Kostandina Zafirovska, General Manager of IT Labs.
The newly offered services include:
- Consultancy & technical strategy
- Innovative solutions development
- Big data & data science solutions
- Cloud & DevOps
- Mobile apps
- Graphic design & user experience
You can read more about the newly listed services and get in touch to start a collaboration on the following link.
About Hipther Agency
Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.
Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.
For more details visit www.hipther.agency
About IT Labs
IT Labs, the Outsourcing Sponsor of Prague Gaming Summit, is a global technology development company specializing in providing next-generation, high-performance teams for organizations that wish to develop their project or extend their internal team with a long-term, process-driven, and high-quality team.
Their teams focus on the entire product lifecycle management cycle, from idea and concept-building to a polished, high-quality product. With a presence on three (3) continents, the IT labs footprint continues to grow on an international scale.
Since the beginning, their teams have been providing high-quality, innovative solutions in multiple industries and for different size customers ranging from small, funded startups, all the way to Fortune 1000 companies. For more details, visit www.it-labs.com
SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.
The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.
The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.
The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.
Technical performance and scale at the industry’s core
With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.
Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.
According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.
Innovation in retention and new prediction markets
The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.
These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.
The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.
This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.
With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.
The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
SOFTSWISS ha consolidado su posición de liderazgo en el mercado europeo de iGaming al alzarse con el premio al Agregador de Juegos del Año.
El reconocimiento tuvo lugar durante la prestigiosa gala de los SBC Awards Europe 2026, celebrada el pasado 30 de abril en Malta.
La ceremonia sirvió como cierre oficial del SBC Summit Malta, reuniendo a los principales operadores, proveedores y reguladores de la industria.
El galardón subraya la capacidad de la plataforma para ofrecer escalabilidad de contenido y herramientas de retención de alto impacto para sus socios.
Rendimiento técnico y escala en el epicentro del sector
Con un catálogo que supera los 40.000 títulos, el agregador de SOFTSWISS conecta a los operadores con más de 300 proveedores en 24 jurisdicciones reguladas.
Más allá del volumen, la estabilidad técnica es un pilar clave, manteniendo un tiempo de actividad (uptime) del 99,999% incluso bajo picos de carga.
Tatyana Kaminskaya, Jefa de Operaciones del Agregador, celebró la victoria en Malta, considerada por muchos la capital mundial del iGaming.
Según la ejecutiva, el premio refleja el esfuerzo del equipo por crear una herramienta práctica para la gestión diaria de las operadoras.
Innovación en herramientas de compromiso y nuevos mercados
La victoria en los SBC Awards coincide con el lanzamiento de nuevas funcionalidades, como el Informe de Torneos y los Torneos Instantáneos.
Estas herramientas permiten a los operadores monitorizar métricas de campaña en tiempo real y ajustar sus estrategias de marketing sin cambiar de plataforma.
Asimismo, la compañía ha diversificado su oferta B2B con la introducción de su Plataforma de Mercados de Predicciones.
Esta solución se enfoca en cuotas fijas para eventos del mundo real, cubriendo áreas que van desde la política hasta la economía y la tecnología.
Con más de 15 años de trayectoria y un equipo de 2.000 profesionales, SOFTSWISS reafirma su rol como hub tecnológico global en el ecosistema del juego.
The post SOFTSWISS Game Aggregator vence en los SBC Awards Europe appeared first on Americas iGaming & Sports Betting News.
Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.
Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.
As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.
Modern and established infrastructure
Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.
In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.
The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.
Strategic partnership driving growth
With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.
The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.
“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.
“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”
Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:
“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.
This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”
A step forward for Feira de Santana’s football profile
Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.
The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.
The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.
SAF structure and leadership
Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.
The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.
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