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Hipther Agency partners with IT Labs to enhance service offering

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Leading media and event organizer expands services by partnering with leading outsourcing service provider.

 

The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce a partnership with IT Labs.

The partnership helps expand the service offering of the agency and also adds another step towards becoming a one-stop agency.

Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net

Hipther Agency also has a famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.

“Hipther Agency is built to include a platform of services that aim to help startups, mid-size companies, and even big companies gain the relevant exposure they need to increase their brand awareness. Among the services, we are happy to start offering scaling tools which come under the form of outsourcing services. IT Labs has over fifteen years of experience in the field and has accumulated a wealth of knowledge and skills, making them the perfect partner for our clients and future partners”, stated ZoltĂĄn TƱndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.

“When you have a business partner with whom you share the same vision, passion and have smooth cooperation, you know you’ve hit the jackpot. I can honestly say, that in Hitpher, we found that, and much more. I’m sure that in future we’re going to accomplish many great things together”, added Kostandina Zafirovska, General Manager of IT Labs.

The newly offered services include:

  • Consultancy & technical strategy
  • Innovative solutions development
  • Big data & data science solutions
  • Cloud & DevOps
  • Mobile apps
  • Graphic design & user experience

You can read more about the newly listed services and get in touch to start a collaboration on the following link.

 

About Hipther Agency

Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.

Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.

For more details visit www.hipther.agency

About IT Labs

IT Labs, the Outsourcing Sponsor of Prague Gaming Summit, is a global technology development company specializing in providing next-generation, high-performance teams for organizations that wish to develop their project or extend their internal team with a long-term, process-driven, and high-quality team.

Their teams focus on the entire product lifecycle management cycle, from idea and concept-building to a polished, high-quality product. With a presence on three (3) continents, the IT labs footprint continues to grow on an international scale.

Since the beginning, their teams have been providing high-quality, innovative solutions in multiple industries and for different size customers ranging from small, funded startups, all the way to Fortune 1000 companies. For more details, visit www.it-labs.com

David Mann Chief Executive Officer at Swintt

Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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Affiliate Industry

Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

  • Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
  • Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
  • Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
  • Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
  • Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Ɓuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.

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Casima Gaming

Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands

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Relax Gaming, the iGaming aggregator and supplier of unique content, has crowned its 24th Dream Drop Mega Jackpot winner after a Finnish player scooped €1,966,051 from a €1 spin.

The mammoth prize was triggered by a Finnish player at the popular casino, Simpelli, managed by leading white label casino provider Casima Gaming on the White Hat Gaming platform.

Launched this September, Net Gains Dream Drop dives under the waves with 4,096 ways to win, Mystery Symbols, Coin Collection and stacked wilds. A Lucky Boost can also trigger during free spins, potentially leading to the 15,000x max win, showcasing why this game is a must-play.

This latest jackpot drop adds to the growing list of Dream Drop millionaires since the product launched, further underlining the sustained popularity of Relax Gaming’s jackpot portfolio across regulated markets worldwide.

Martin StĂ„lros, CEO of Relax Gaming, said: “It is a fantastic moment to celebrate our twenty-fourth Dream Drop Mega Jackpot winner, and we could not be happier for the lucky player in Finland.

“We’re only a short while since Net Gains Dream Drop’s launch and it’s already making headlines! We are proud to see our jackpot product creating even more major moments. Congratulations to the winner and our partners at White Hat Gaming for hosting this special moment.”

Jonathan Liska, Chief Product Officer at Casimba Gaming added: “All of us here at Casimba Gaming were very pleased and excited to see that one of our long-standing players on Simppeli managed to win the Dream Drop Jackpot on the Net Gains Dream Drop. 

“The win of just under 2 million euros came from a one-euro spin, which is a great result for the Finnish player who has been one of our loyal members at Simppeli since opening an account with us in September 2019 shortly after the site launched in August. Congratulations to our big winner!”

Since launching the Dream Drop Jackpot mechanic, Relax Gaming has cemented its position as a leader in jackpot innovation, consistently delivering exciting gameplay and unforgettable player experiences across its expanding Dream Drop series.

The post Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands appeared first on European Gaming Industry News.

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