Press Releases

Hipther Agency partners with IT Labs to enhance service offering

Published

6 years ago

February 11, 2020

Leading media and event organizer expands services by partnering with leading outsourcing service provider.

The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce a partnership with IT Labs.

The partnership helps expand the service offering of the agency and also adds another step towards becoming a one-stop agency.

Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net

Hipther Agency also has a famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.

“Hipther Agency is built to include a platform of services that aim to help startups, mid-size companies, and even big companies gain the relevant exposure they need to increase their brand awareness. Among the services, we are happy to start offering scaling tools which come under the form of outsourcing services. IT Labs has over fifteen years of experience in the field and has accumulated a wealth of knowledge and skills, making them the perfect partner for our clients and future partners”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.

“When you have a business partner with whom you share the same vision, passion and have smooth cooperation, you know you’ve hit the jackpot. I can honestly say, that in Hitpher, we found that, and much more. I’m sure that in future we’re going to accomplish many great things together”, added Kostandina Zafirovska, General Manager of IT Labs.

The newly offered services include:

Consultancy & technical strategy
Innovative solutions development
Big data & data science solutions
Cloud & DevOps
Mobile apps
Graphic design & user experience

You can read more about the newly listed services and get in touch to start a collaboration on the following link.

About Hipther Agency

Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.

Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.

For more details visit www.hipther.agency

About IT Labs

IT Labs, the Outsourcing Sponsor of Prague Gaming Summit, is a global technology development company specializing in providing next-generation, high-performance teams for organizations that wish to develop their project or extend their internal team with a long-term, process-driven, and high-quality team.

Their teams focus on the entire product lifecycle management cycle, from idea and concept-building to a polished, high-quality product. With a presence on three (3) continents, the IT labs footprint continues to grow on an international scale.

Since the beginning, their teams have been providing high-quality, innovative solutions in multiple industries and for different size customers ranging from small, funded startups, all the way to Fortune 1000 companies. For more details, visit www.it-labs.com

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Conferences

HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students

Published

29 minutes ago

January 14, 2026

Wladimir P.

hipther-prague-summit-2026-announces-no-limit-free-tickets-initiative-for-industry-operators,-affiliates,-startups-and-students

HIPTHER, the host of Europe’s premier boutique gaming and tech summits, today revealed a No-Limit Free Tickets program for the HIPTHER Prague Summit 2026, scheduled for 24–25 March 2026 at Vienna House by Wyndham Andel’s Prague.

With the summit celebrating its 10th anniversary, HIPTHER is expanding access more than ever – providing free entry to iGaming operators, affiliates, startups, and students eager to enhance their insight into how technology, regulation, and innovation are influencing the future of heavily regulated digital sectors.

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition unites senior leaders, regulators, founders, and C-suite executives from various sectors including gaming, technology, fintech, artificial intelligence, blockchain, payments, compliance, and digital governance.

The initiative demonstrates HIPTHER’s enduring dedication to knowledge exchange, industry accessibility, and constructive conversation.

“Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.”

A Summit Built on Substance

The HIPTHER Prague Summit 2026 features:

Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics

Who Can Apply for a Free Ticket

The No-Limit Free Tickets initiative is open to:

iGaming Operators
Affiliates
Startups
Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation

Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.

How to Claim a Free Pass

Eligible participants can request their free delegate pass by emailing:

[email protected]

Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.

About HIPTHER

HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.

More information: hipther.com/events

The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dynabit Gaming

Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators

Published

1 hour ago

January 14, 2026

Wladimir P.

dynabit-gaming-and-softswiss-game-aggregator-join-forces-to-bring-fresh-slots-to-operators

Dynabit Gaming is thrilled to reveal a new collaboration with SOFTSWISS Game Aggregator, a top supplier of aggregation services for the iGaming sector.

This partnership expands our collection of quick, lightweight, and player-endorsed slot games — which include a straightforward, user-friendly interface and compatibility with all key fiat, social, and crypto currencies — to a broader range of operator partners, providing captivating content that fuels growth.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”

This collaboration enables operator partners to provide quick, thrilling slot games with smooth integration, complete compliance, and a consistently dependable player experience.

The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Smart Director of Product Gaming at AppsFlyer

AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out

Published

1 hour ago

January 14, 2026

GamingAmericas.com

appsflyer-state-of-gaming-report:-ai-is-flooding-mobile-gaming-marketing-channels-and-raising-the-cost-of-standing-out

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.

“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”

Additional key insights from the State of Gaming for Marketers 2026

Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.

Methodology

AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.

The full report is available at: appsflyer.com/resources/reports/gaming-marketers/

The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.