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Paysafe predicts a soar in sports betting with the introduction of 5G

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New consumer research from Paysafe shows almost half (49%) of weekly sports bettors say the introduction of 5G to sports arenas is important to them

41% of sports bettors expect to be able to place in-stadium and in-play bets at large sporting events

Paysafe, a leading specialised payments platform, has unveiled international research into the impact of 5G on mobile sports betting in the US, UK and Germany. The report reveals that just under half (42%) of regular (e.g. weekly) sports bettors across countries anticipate increasing their in-play sports betting activity with the emergence of 5G. And over a fifth (21%) say that 5G means they plan to increase the number of sports they bet on.

At present, only 14% of sports bettors have no concerns at all about placing bets during events. Almost a quarter (22%) of sports bettors have concerns over delays in placing bets, and a fifth (19%) are worried about poor internet connection via their mobile device when placing a bet. One in five (18%) of sports bettors think they don’t have enough information at their fingertips be to be comfortable with making in-play bets.

With 37% of all active players preferring to place bets on a smartphone or tablet, the advent of 5G suggests that players will feel more comfortable betting more, as the risk of slow connectivity will be reduced. Furthermore, over half (55%) of all current sports bettors said that the ability to make payments from anywhere was the reason why they used a mobile platform.

5G presents an opportunity for better connectivity and increased bandwidth, which, in turn, provides more real-time data enabling players to make faster and better informed betting decisions. This will support the two thirds of current and prospective players (61%) wanting to be able to make more wagers on mobile platforms across the US, UK and Germany.

In contrast, almost half (51%) of regular sports bettors are currently reluctant to place bets when attending a sports event due to the varying quality of 4G connections. 49% of consumers felt that the introduction of 5G in sports arenas is important to them, with almost half (48%) saying they would be more likely to place a bet through their mobile app if they were at a game with 5G coverage.

There is also an expectation that in-play and in-stadium betting will soon be commonplace with 41% of all sports bettors surveyed saying they expected this to be available at most large sporting events in the future.

Daniel Kornitzer, Chief Business Development Officer at Paysafe, says: “5G offers a lot of growth opportunities for operators of mobile betting platforms as it gives better searching, faster transactions and improved in-play functionality. Our research clearly indicates that consumers have the appetite for the progress and flexibility we see with the emergence of this new standard of wireless connectivity.  For players, it’s all about being able to place bets safely, anytime and anywhere. We would urge sports betting operators to be ready for the increased traffic on their platforms – it’s a huge opportunity for them.”

The full report, can be found herehttps://www.paysafe.com/mobile-sports-betting-2020/. Paysafe and its brands Skrill, NETELLER, paysafecard and Income Access will be attending ICE London, taking place at ExCel London this week, at booth number N7-320.

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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