Press Releases
Paysafe predicts a soar in sports betting with the introduction of 5G
New consumer research from Paysafe shows almost half (49%) of weekly sports bettors say the introduction of 5G to sports arenas is important to them
41% of sports bettors expect to be able to place in-stadium and in-play bets at large sporting events
Paysafe, a leading specialised payments platform, has unveiled international research into the impact of 5G on mobile sports betting in the US, UK and Germany. The report reveals that just under half (42%) of regular (e.g. weekly) sports bettors across countries anticipate increasing their in-play sports betting activity with the emergence of 5G. And over a fifth (21%) say that 5G means they plan to increase the number of sports they bet on.
At present, only 14% of sports bettors have no concerns at all about placing bets during events. Almost a quarter (22%) of sports bettors have concerns over delays in placing bets, and a fifth (19%) are worried about poor internet connection via their mobile device when placing a bet. One in five (18%) of sports bettors think they don’t have enough information at their fingertips be to be comfortable with making in-play bets.
With 37% of all active players preferring to place bets on a smartphone or tablet, the advent of 5G suggests that players will feel more comfortable betting more, as the risk of slow connectivity will be reduced. Furthermore, over half (55%) of all current sports bettors said that the ability to make payments from anywhere was the reason why they used a mobile platform.
5G presents an opportunity for better connectivity and increased bandwidth, which, in turn, provides more real-time data enabling players to make faster and better informed betting decisions. This will support the two thirds of current and prospective players (61%) wanting to be able to make more wagers on mobile platforms across the US, UK and Germany.
In contrast, almost half (51%) of regular sports bettors are currently reluctant to place bets when attending a sports event due to the varying quality of 4G connections. 49% of consumers felt that the introduction of 5G in sports arenas is important to them, with almost half (48%) saying they would be more likely to place a bet through their mobile app if they were at a game with 5G coverage.
There is also an expectation that in-play and in-stadium betting will soon be commonplace with 41% of all sports bettors surveyed saying they expected this to be available at most large sporting events in the future.
Daniel Kornitzer, Chief Business Development Officer at Paysafe, says: “5G offers a lot of growth opportunities for operators of mobile betting platforms as it gives better searching, faster transactions and improved in-play functionality. Our research clearly indicates that consumers have the appetite for the progress and flexibility we see with the emergence of this new standard of wireless connectivity. For players, it’s all about being able to place bets safely, anytime and anywhere. We would urge sports betting operators to be ready for the increased traffic on their platforms – it’s a huge opportunity for them.”
The full report, can be found here: https://www.paysafe.com/mobile-sports-betting-2020/. Paysafe and its brands Skrill, NETELLER, paysafecard and Income Access will be attending ICE London, taking place at ExCel London this week, at booth number N7-320.
brand-activations
Esportes da Sorte runs World Cup fan chant spot on Times Square screens
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
data analytics
Sportradar data: Mbappe leads Haaland and Messi in player-to-score betting
The company says Mbappe drew 29% of player-to-score tickets across three matches, ahead of Haaland (16%) and Messi (10%).
Kylian Mbappe attracted the most action in player-to-score betting markets compared with Erling Haaland and Lionel Messi, according to new insights released by Sportradar.
The company said it reviewed “hundreds of thousands” of betting tickets processed in the ‘player to score’ market across France v Senegal, Iraq v Norway, and Argentina v Algeria. Mbappe accounted for 29% of those tickets, Sportradar said, compared with 16% for Haaland and 10% for Messi.
Daren Lury, Head of Risk Management at Sportradar said: “We’re seeing high levels of engagement with Mbappe across all of our player markets – a clear sign of his quality and popularity amongst fans worldwide. Based on the betting activity we’re seeing, he’s well positioned to challenge for the Golden Boot having won the award four years ago.”
Sportradar added that, at the time of writing, opening-match results in the tournament had not materially shifted engagement in the Golden Boot winner betting market. The company said Haaland accounted for 21% of tickets processed in that market, followed by Mbappe with 15% and Messi at 4%.
Sportradar said it processes betting tickets on behalf of more than 250 betting operators worldwide.
The post Sportradar data: Mbappe leads Haaland and Messi in player-to-score betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
2026 World Cup
Esportes da Sorte Brings the Voice of Brazilian Fans to Times Square
Activation forms part of the brand’s multi-platform World Cup strategy, which includes sponsorship of official broadcasts on SBT and activations across approximately 130 bars throughout Brazil
Wednesday 17th June 2026: Esportes da Sorte, Brazil’s largest fully national sports betting platform, brought the voice and energy of Brazilian football fans to the giant screens of Times Square in New York on the evenings of Saturday 13 and Sunday 14 June. Displayed in two continuous five-minute slots in the heart of Manhattan, shortly after Brazil’s opening match of the 2026 World Cup, the activation invited passers-by at one of the world’s most famous intersections to join in singing the iconic chant: “I am Brazilian, with great pride and great love”, connecting supporters directly with the host nation of the tournament.
The high-impact visual campaign featured singer Léo Santana alongside a team of brand ambassadors and influencers, including Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are providing digital coverage of the tournament directly from the United States.
The initiative placed Esportes Gaming Brasil — the group behind Esportes da Sorte, Lottu and Onabet — on one of the world’s most recognisable advertising stages during the opening weekend of the tournament. As millions of fans followed developments from the World Cup and New York celebrated the NBA championship, one of the city’s most iconic locations was illuminated in the group’s colours.
The activation forms part of a comprehensive multi-platform strategy developed by the holding company for the World Cup period, encompassing nationwide advertising campaigns, prominent presence across official broadcasts, live activations and real-time content production. The company is an official sponsor of the tournament broadcasts on SBT, with visibility across free-to-air television, the +SBT streaming platform, N Sports and digital channels.
Alongside this, the brand is leading activations across approximately 130 bars in key Brazilian cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza, delivering bespoke branding and integrated fan experiences in high-footfall venues. The strategy has been designed across multiple complementary touchpoints to ensure consistent visibility and strengthen connections with supporters wherever they gather to watch the action.
As Brazil’s largest 100% home-grown betting operator, Esportes da Sorte builds its brand around the passion of football fans and the moments that bring people together through a shared love of sport. More than a standalone campaign, its presence in New York was designed to create pride, connection and entertainment, bringing to life the group’s official brand positioning: “We dare you not to have fun.”
As part of its wider World Cup content ecosystem, Esportes da Sorte is also running two major national campaigns. “Cheer Like a Corinthian” explores the essence, loyalty and intensity of football fandom, while “Call-Up” combines entertainment and belief through a light-hearted and engaging narrative designed to resonate with bettors.
The post Esportes da Sorte Brings the Voice of Brazilian Fans to Times Square appeared first on Americas iGaming & Sports Betting News.
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