Press Releases
Playtech BGT Sports agrees strategic SportsTraders partnership
Groundbreaking product designed to boost operator revenue
Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.
SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.
TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.
The unique features of this new product are:
- TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
- TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
- A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
- The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
- If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
- The price of a TeamBet is fully transparent and automated.
- TeamBets are fully tradeable throughout the season.
- Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.
PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.
TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.
Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.
Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.
“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”
Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.
“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”
PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.
Baltics
HIPTHER Celebrates Estonia’s Startup Ecosystem & Tallinn Homecoming with Eestistartup
HIPTHER is proud to announce a new community-driven initiative for HIPTHER Baltics & Nordics: Tallinn 2026, opening 50 fully complimentary delegate passes for members of Eestistartup.ee, one of Estonia’s largest startup communities, bringing together more than 1,000 startups across the country’s fast-growing innovation ecosystem.
The initiative is launched in collaboration with Daniel Gunba, founder of Eestistartup, long-standing friend of the #hipthers community, and recurring HIPTHER conference speaker. Designed as a friendship project rooted in shared respect for Estonia’s founders and innovators, the initiative aims to support local startup access to international industry dialogue, networking, and business opportunities.
Taking place on 2 June 2026 at Hilton Tallinn Park, HIPTHER Baltics & Nordics: Tallinn 2026 will explore Digital Governance, Startup Innovation, Nordic Market Expansion, fintech, compliance, AI, digital identity, investment, and regulated technology ecosystems — making the collaboration a natural fit for Estonia’s startup community.
Through the initiative, selected Eestistartup members will receive full access to the conference programme, networking sessions, lunch, and the evening networking party, including one complimentary drink.
More than a delegate pass, the initiative reflects HIPTHER’s commitment to opening doors for ambitious builders, connecting founders with decision-makers, and celebrating Tallinn’s role as one of Europe’s most dynamic centres for digital governance, entrepreneurship, and technology leadership.
As HIPTHER OÜ proudly calls Estonia home, Tallinn 2026 carries special meaning for the #hipthers team. The event represents both a regional milestone and a homecoming — a chance to bring HIPTHER’s international community closer to the founders, innovators, and tech leaders shaping Estonia’s next chapter.
“Estonia has always represented something bigger than just a startup ecosystem. It’s a mindset, practical innovation, digital-first thinking, and founders who build without waiting for permission. As HIPTHER OÜ proudly calls Estonia home, creating this initiative together with Daniel and the Eestistartup community felt natural. Tallinn 2026 is not just another conference stop for us; it’s a chance to give back, open doors, and connect local builders with an international network of decision-makers, investors, and innovators. Also, let’s be honest… in Estonia, even bureaucracy somehow feels like it runs on startup logic.” said Zoltan Tundik, Co-Founder & Head of Business at HIPTHER.
The collaboration with Eestistartup strengthens HIPTHER Tallinn’s mission to bring together startup founders, regulators, investors, fintech leaders, gaming and tech companies, compliance experts, and digital policy voices in one focused, high-value environment.
With Estonia widely recognised for its digital-first mindset and startup success stories, Tallinn offers the ideal setting for conversations that move beyond theory and into practical ecosystem growth, cross-border cooperation, and future-ready innovation.
Daniel Gunba, Founder of the Eestistartup Community, commented: “Through the collaboration between the Estonian startup community and HIPTHER, we are opening the doors for industry professionals to connect with our startup founders. This is the moment when the crowd will experience 100% synergy between founders who have been on the market for many years and founders who are ready to create, explore, and grow.
Estonia has always been a talent hub, and I am happy that together with Zoltan and his team, we found a way to empower it even more!”
HIPTHER Baltics & Nordics: Tallinn will serve as the grand finale of the 2026 HIPTHER Baltics series, following the highly successful Vilnius and Riga editions, and will also host the HIPTHER Baltic & Nordics Gaming Awards Ceremony & Closing Party.
Complimentary passes for Eestistartup members are limited to 50 and available through the official application form.
Apply here: https://hipther.com/events/tallinn/eestistartup/
Event information: https://hipther.com/events/tallinn/
The post HIPTHER Celebrates Estonia’s Startup Ecosystem & Tallinn Homecoming with Eestistartup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
CasinoCanada announces partnership with Slota Casino
CasinoCanada.com has entered into a partnership with Slota Casino aimed at increasing the platform’s visibility and directing traffic from non-regulated Canadian markets.
As part of the collaboration, CasinoCanada will prepare and publish informational materials describing Slota Casino’s features and game offerings.
The partnership includes ongoing content development, efforts to increase platform visibility and user acquisition activities across CasinoCanada’s media channels.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented:
“We focus on delivering accurate information about the Slota Casino platform while maintaining consistent content updates and supporting steady traffic growth across our channels.”
Slota Casino was launched in 2024 by GBL Solutions N.V. under a Curacao licence.
Slota Casino is operated by the Slota Partners affiliate program.
The platform provides access to more than 12,000 online casino games from 130 providers, including Play’n GO, Endorphina and Games Global.
A representative of Slota Casino said:
“We’re genuinely excited about teaming up with CasinoCanada. This is a major step forward for us.
The Canadian market has enormous potential, and partnering with a portal as respected as CasinoCanada gives our brand the visibility and credibility it deserves in this region.”
The post CasinoCanada announces partnership with Slota Casino appeared first on Americas iGaming & Sports Betting News.
Brazil
Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition
Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition.
The brand reinforces its strategy of promoting Brazilian culture after fostering an exchange between the North and Northeast regions during the Pernambuco Carnival.
Esportes da Sorte announced the renewal of its official sponsorship of the Parintins Folklore Festival for the 2026 edition.
Scheduled to take place from June 26 to 28, the event is part of the brand’s strategy to strengthen Brazilian cultural expressions and support the regional creative economy.
The continuation of the partnership follows a cycle of cultural integration promoted by the company over the past year.
In 2026, the group brought artistic references from the Parintins Festival to Recife Carnival by inviting Amazonian visual artist Iran Martins to design the brand’s parade float at Galo da Madrugada.
The project incorporated movement mechanisms and aesthetic elements inspired by the “bumbás” universe into the visual language of frevo.
Beyond brand exposure, the investment in Parintins is part of a positioning strategy focused on valuing Brazilian cultural identity and strengthening initiatives with strong regional ties.
“Our presence in Parintins goes beyond a branding action. It is a commitment to valuing Brazilian culture and the professionals who drive this creative ecosystem.
By bringing together references from the Parintins Festival and Recife Carnival, we show how different cultural expressions in the country can dialogue and create new connections.
We want to continue expanding this impact and contribute to keeping the bumbá tradition strong,” said Marcela Campos, Vice President of Grupo Esportes Gaming Brasil, owner of Esportes da Sorte.
Economic growth and new Bumbódromo
The Parintins Festival 2026 is expected to generate around R$193.2 million, a projected 5% increase compared to the previous edition. The forecast also includes approximately 30,000 direct and indirect jobs, as well as the arrival of around 126,000 tourists.
The audience will be welcomed in the new Bumbódromo, a structure with capacity for up to 25,000 people per day, which will become part of the festival’s expansion in the coming years.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, with 100% national operations and a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil — the group that also owns the Onabet and Lottu brands.
The company is part of a Great Place to Work certified group and generates around 1,000 direct and indirect jobs. Its pillars include innovation, commitment to responsible gaming, and support for sector regulation.
It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, strengthening control practices, problem gambling prevention, and user protection.
In addition to sports betting, Esportes da Sorte invests consistently in sports, culture, and social projects. It is a master sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, as well as supporting major cultural events like Galo da Madrugada, Carnival celebrations in cities such as Recife, Olinda, Salvador, Maceió, Natal, Caicó, Belo Horizonte, Rio de Janeiro, and São Paulo, and the Parintins Festival. The brand also expands its digital presence through creative campaigns and influencer partnerships, strengthening its connection with audiences across online platforms.
The post Esportes da Sorte has renewed its official sponsorship of the Parintins Folklore Festival for the 2026 edition appeared first on Americas iGaming & Sports Betting News.
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