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Playtech BGT Sports agrees strategic SportsTraders partnership

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Groundbreaking product designed to boost operator revenue

 

Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.

SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.

TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.

The unique features of this new product are:

  • TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
  • TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
  • A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
  • The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
  • If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
  • The price of a TeamBet is fully transparent and automated.
  • TeamBets are fully tradeable throughout the season.
  • Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.

PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.

TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.

Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.

Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.

“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”

Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.

“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”

PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.

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Tom Horn Gaming launches Sweet Gold 3000 slot with 3,000x multipliers

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Tom Horn Gaming has unveiled Sweet Gold 3000, a new online slot due for general release on 16 June. The company positions the game as a high-volatility title with multipliers up to 3,000x and maximum exposure of 13,900x.

Sweet Gold 3000 runs a 6×5 scatter-pays setup and introduces Tom Horn Gaming’s BlastX™ feature alongside its cascade-style Shatter Wins mechanic, where consecutive wins continue through chain reactions. Random Gold Chocolate multiplier symbols can appear during spins with values from 2x to 3,000x, the company said.

The free spins feature is triggered by landing four or more scatter symbols and uses increasing multipliers. During the bonus round, players can unlock an additional five free spins by landing three extra scatters. A Free Spins Booster is also available for 1.5x the total bet, which Tom Horn Gaming says triples the chance of triggering free spins in the base game.

For players seeking direct access to bonus gameplay, the game includes Bonus Buy entry into Free Spins or Super Free Spins modes.

Ondrej Lapides, CEO at Tom Horn Gaming, said: “Sweet Gold 3000 is unlike anything else in our portfolio. We wanted to create a game that feels rebellious, energetic and visually striking while still delivering the high-intensity gameplay players are looking for today. The combination of urban graffiti culture, candy symbolism and huge multiplier potential gives the game a very distinctive personality that stands out instantly in casino lobbies.”

The post Tom Horn Gaming launches Sweet Gold 3000 slot with 3,000x multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Hacksaw Gaming

Lottomart gets exclusive early access to Hacksaw Gaming’s Nitro Nights in the UK

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Lottomart has secured an exclusive early release of Hacksaw Gaming’s new slot, Nitro Nights, giving its UK players access ahead of the title’s wider market launch in two weeks.

The release is the first exclusive early-launch arrangement between Hacksaw Gaming and Lottomart, extending an existing content partnership between the two companies.

Nitro Nights is themed around an underground street-racing setting and carries a maximum win potential of 15,000x, according to the companies. Core mechanics include Burnout Mode, triggered by a Nitro symbol, which converts the symbol into a Wild Nitro symbol and awards Nudges, Wilds and Multipliers. The game also features a Nitrous Bar that can store up to 10 Nudges outside the grid.

The title includes three bonus features, ranging from free spins with progressive multipliers to increased chances of triggering Nitro symbols, alongside a hidden Epic Bonus feature.

Chris Ruddock, Commercial Director at Lottomart, said:

“Having Nitro Nights as our first Hacksaw Gaming exclusive early release is a significant moment for our partnership, and a clear sign of the value Hacksaw places on Lottomart. We’re excited to give our UK players first access to such an innovative and entertaining game.”

Nitro Nights is available now on the Lottomart platform.

The post Lottomart gets exclusive early access to Hacksaw Gaming’s Nitro Nights in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Genius Sports Edge pushes football margins up 17% ahead of the World Cup

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Genius Sports Limited has delivered another season of strong results across its football trading services ahead of the World Cup, with Edge driving a 16.6% increase in football margins for sportsbook operators during the 2025/26 domestic season.

Edge, Genius Sports’ automated margin optimisation software, continued to deliver meaningful margin uplift for sportsbooks throughout the campaign. By adjusting each operator’s odds based on liabilities across all market-types on a fixture-level, Edge margins across major competitions saw substantial growth, including the Champions League (+34%), Premier League (+22%), La Liga (+21%), Italy’s Serie A (+17%) and Ligue 1 (+16%).

Official data partnerships continued to underpin market-leading uptime across elite football competitions. The Premier League delivered 98% overall uptime with 158 matches exceeding 99% uptime, providing an average of five minutes and 19 seconds of additional availability per match compared to alternative suppliers. Italy’s Serie A achieved 97% uptime, representing a 3% improvement on the previous season. Ligue 1 also recorded uptime levels above 95%.

Throughout the 2025/26 season, Genius Sports continued to invest heavily in football trading innovation. This included migrating all 89,000 in-play football events to new Monte Carlo simulation models, enhancing Match State data with player-level information and expanding its player proposition market offering.

Genius Sports has further expanded its football offering, delivering player proposition markets including shots, shots on target, score or assist, fouls and goalkeeper saves across pre-match, in-play and betbuilder, with additional markets such as tackles and offsides set to launch before the 2026/27 season. The company also introduced a new stoppage-time predictor designed to deliver sharper pricing during the closing stages of matches, following a season that saw a record 139 injury-time goals scored.

BetVision, Genius Sports’ interactive live streaming solution, continued to demonstrate strong engagement throughout the season. Across key football competitions, BetVision delivered a 22% increase in customer retention compared to standard streaming experiences, including a 53% increase across Brazil’s Serie A, a 35% increase across the Turkish Super Lig and a 20% increase across Italy’s Serie A. Ligue 1 viewers also spent 22% longer watching content through the platform.

As operators prepare for the biggest football betting event in the world, the results highlight how Genius Sports’ football trading service continues to drive profitability, improve market availability and enhance customer engagement.

James McKiernan, Commercial Director at Genius Sports, said: “The 2025/26 season was another year of growth and investment across our football trading and engagement products. Edge delivered significant margin improvements across football, while the expansion of BetVision, official data coverage and advanced modelling helped operators maximise uptime and deepen customer engagement.”

The post Genius Sports Edge pushes football margins up 17% ahead of the World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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