Press Releases
Playtech BGT Sports agrees strategic SportsTraders partnership
Groundbreaking product designed to boost operator revenue
Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.
SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.
TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.
The unique features of this new product are:
- TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
- TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
- A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
- The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
- If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
- The price of a TeamBet is fully transparent and automated.
- TeamBets are fully tradeable throughout the season.
- Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.
PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.
TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.
Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.
Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.
“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”
Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.
“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”
PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.
Sponsorship covers the Premiership, Championship and Women’s Premiership and is NIFL’s first deal valued above £1m, per the league.
BOYLE Sports has signed a three-year agreement to become Title Partner of the Northern Ireland Football League (NIFL), expanding its existing relationship with the competition. The sponsorship spans the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership.
The operator had been the League’s Official Betting Partner since December 2025. Under the expanded deal, BOYLE Sports retains existing rights including title sponsorship of the BOYLE Sports Women’s Cup.
NIFL said the agreement is its first partnership valued at more than £1 million. The league also pointed to what it described as a record-breaking season, citing over 100 million digital views last season alongside its strongest performance for viewership and commercial revenue.
Activation will include branding across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the match activations and league content across social channels. BOYLE Sports will also launch a responsible gambling awareness initiative across NIFL clubs, using matchday and digital platforms to promote safer betting information and conversations.
Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.
“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”
Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership. This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”
The post BOYLE Sports signs as Northern Ireland Football League title partner in three-year deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Plaza Hotel & Casino will hold two days of events in downtown Las Vegas to mark the 250th anniversary of the United States, with festivities scheduled for Friday, July 3 and Saturday, July 4.
The property said the weekend will include two fireworks displays. The July 3 Welcome to the Weekend Summer Friday Fireworks show is set for 9:10 p.m., with viewing available from the rooftop pool party or Main Street’s Carousel Bar area, according to the company. A separate July 4 grand finale fireworks show is scheduled for 9 p.m.
On July 4, Plaza also plans an all-day rooftop pool party with a DJ, drink specials and food options, with free admission for hotel guests and paid entry for non-hotel guests starting at 7 p.m. Additional activations include The Great American Wing Contest at 5 p.m. at Carousel Bar, with the first-place eater set to win $1,000, and a Happy Dad Beer Pong Tournament at 7 p.m. on the rooftop pool deck with prizes valued up to $400.
On the gaming side, Plaza—home to downtown Las Vegas’ only bingo room—said it will run a $250,000 Super Bingo event tied to the 250th anniversary, with registration priced at $250 per person and game play on Saturday, July 4 and Sunday, July 5. The casino floor will also host the first night of the Plaza’s $5,000 Spark & Spin Slot Tournament on July 3, with the tournament scheduled every Friday in July from 8 to 9 p.m.
Plaza said it is also offering its All-Inclusive Package over the summer, including the holiday weekend, which the company said waives resort fees and includes various on-property amenities and dining and beverage inclusions.
The post Plaza Hotel & Casino plans July 3-4 events for America’s 250th anniversary appeared first on Americas iGaming & Sports Betting News.
The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.
BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.
Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.
BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.
Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”
Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.
“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”
The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Baltics7 days agoDigitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026
-
DBET7 days ago
HockeyAllsvenskan names DBET main partner in three-year deal from 2026/27
-
Blazing Flower7 days ago
CT Interactive Strengthens its Presence in Romania with Newly Certified Games
-
Asia7 days ago
S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026
-
Australia5 days ago
Former Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
CFTC6 days ago
Novig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide
-
LatAm6 days ago
Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
-
Alberta6 days ago
MediaTroopers lines up eight operator partners ahead of Alberta launch
