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Playtech BGT Sports agrees strategic SportsTraders partnership

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Groundbreaking product designed to boost operator revenue

 

Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.

SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.

TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.

The unique features of this new product are:

  • TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
  • TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
  • A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
  • The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
  • If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
  • The price of a TeamBet is fully transparent and automated.
  • TeamBets are fully tradeable throughout the season.
  • Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.

PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.

TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.

Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.

Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.

“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”

Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.

“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”

PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.

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SCCG Management Expands Strategic Partnership with Tom’s Watch Bar to Accelerate Growth Across Tribal and Casino Markets

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SCCG Management, a leading advisory firm in the global gaming industry, is pleased to announce the expansion of its strategic partnership with Tom’s Watch Bar, a premier and rapidly growing chain of large-format sports entertainment venues. This extended partnership reflects the continued success of Tom’s Watch Bar’s concept and its increasing demand across casino, tribal, and destination entertainment markets.

Since the initial partnership announcement, Tom’s Watch Bar has continued to expand its national footprint. In 2025, the brand announced new openings in Seattle, Cincinnati, Milwaukee, Phoenix, San Diego, and Inglewood, and now operates locations nationwide, including key markets such as Las Vegas, Los Angeles, Denver, Houston, Minneapolis, Orlando, Washington DC,  and Pittsburgh. Tom’s Watch Bar has also outlined continued expansion plans targeting additional locations across the United States.

Through this expanded partnership, SCCG Management will continue to support Tom’s Watch Bar’s strategic growth within the gaming industry, with a focus on tribal casinos, integrated resorts, and regional gaming properties. SCCG will leverage its global network of operator relationships and deep expertise in gaming operations to facilitate new partnerships, site placements, and long-term commercial opportunities.

Tom’s Watch Bar has established itself as one of the leading sports viewing destinations in the country, known for its immersive, technology-driven environments. Featuring massive central stadium screens, hundreds of high-definition displays, and a fully synchronized “All the Sports, All the Time” programming model, the concept delivers a premium fan experience that aligns directly with the evolving expectations of casino guests and younger demographics.

As casinos continue to prioritize non-gaming revenue streams and experiential offerings, Tom’s Watch Bar provides a proven model for increasing dwell time, enhancing guest engagement, and driving incremental food, beverage, and entertainment revenue.

Stephen Crystal, Founder and CEO of SCCG Management, commented: “Tom’s Watch Bar has quickly established itself as a category leader in sports entertainment hospitality. The expansion of this partnership reflects both the strength of their concept and the growing demand we’re seeing from tribal and casino operators for high-quality, experience-driven amenities. We’re excited to continue supporting their growth and bringing this best-in-class offering to more gaming destinations globally.

The post SCCG Management Expands Strategic Partnership with Tom’s Watch Bar to Accelerate Growth Across Tribal and Casino Markets appeared first on Americas iGaming & Sports Betting News.

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ELA Games

2026 SiGMA Americas Awards Features ELA Games in Two Major Categories

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The slot developer is in the running for a studio category, as well as a Most Played Game nomination for Joker Winpot.

ELA Games has been nominated in two major categories at the upcoming SiGMA Americas Awards.

One of the most prominent events in the LatAm iGaming calendar, the SiGMA Americas Awards recognize and reward the expertise and innovation of the industry’s leading suppliers and operators. Earning these nominations points to ELA Games’ expanding presence and entertaining slot content for a global audience, including tailoring its games to build the strongest possible connection with players in Latin America.

ELA’s nominations span the following key categories:

Delegate Vote: Best Game Studio 2026

In the Delegate Vote section, ELA Games is up for Best Game Studio. This category recognizes studios making a notable impact on the local industry, rewarding all-round creative and technical excellence.

Public Vote: Most Played Game – Joker Winpot

Following multiple award nods at various industry events already this year, the studio’s popular title, Joker Winpot, continues its successful run with a nomination for Most Played Game. Moving away from standard classic themes, this release brings high-energy gameplay to the reels, capturing players with its strikingly animated Joker, and the intense decision-making draw of the signature Winpot feature.

Marharyta Yerina, Managing Director at ELA Games, commented on the nominations: “It’s always an honor to be recognized by SiGMA, and especially in a region we have put so much effort into perfecting the tone for. The Latin American market, and Brazil in particular, is growing fast and a big focus for us right now. To be up for Best Game Studio here means the games we create are landing well with the local industry. Seeing Joker Winpot nominated for Most Played Game by public vote is a great bonus, as it proves that the interactivity of Winpot is popular worldwide, just as we intended it to be”

The winners will be announced during the BiS SiGMA South America expo, hosted at the Transamerica Expo Center in São Paulo, Brazil, from April 6 to 9, 2026. The official awards night will kick off the event on April 6th. Voting closes on March 30th, and we urge all players and the iGaming public to visit the official SiGMA website and cast their vote for Joker Winpot and ELA Games today.

The post 2026 SiGMA Americas Awards Features ELA Games in Two Major Categories appeared first on Americas iGaming & Sports Betting News.

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Gaming in Germany Conference returns to Berlin November 10, 2026

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The Gaming in Germany Conference is set to return to Berlin on November 10, 2026, bringing together key stakeholders from across the country’s regulated online gambling sector. The event will take place at the DoubleTree by Hilton Ku’damm and is expected to once again attract a wide range of industry professionals.

Organised by Gaming in Europe, the annual conference has established itself as a central meeting point for operators, regulators, legal experts, and service providers involved in Germany’s evolving iGaming landscape.

Key Topics on the Agenda

The 2026 edition will focus on some of the most pressing issues facing the German market. A major highlight will be discussions around the evaluation of the GlüStV 2021 (State Gambling Treaty) and its impact on the regulated online gambling environment.

In addition, the conference will cover a broad range of topics, including:

  • Regulatory developments and compliance
  • Market growth and competitive dynamics
  • Player protection and responsible gambling
  • Marketing strategies in a regulated environment
  • The role of eSports within the sector

These sessions are designed to provide actionable insights while fostering dialogue between industry participants and regulatory authorities.

Confirmed Speakers

Although the event is still several months away, a strong lineup of speakers has already been confirmed. These include:

  • Dr. Jörg Hofmann, Senior Partner at Melchers Law
  • A senior representative from the GGL (German Gambling Authority)
  • Dr. Dirk Quermann, President of DOCV
  • Mathias Dahms, President of DSWV
  • VP Games at ZEAL Network
  • Prof. Dr. Christian Piska, University of Vienna
  • Dr. Nepomuk Nothelfer, University of Agder & Melchers Law
  • Josh Hodgson, COO at H2 Gambling Capital

This mix of legal, regulatory, and commercial expertise ensures a well-rounded perspective on the challenges and opportunities within Germany’s regulated market.

A Key Industry Meeting Point

Willem van Oort, founder of Gaming in Germany, highlighted the importance of the event:

“After last year’s highly successful edition, we are extremely pleased to return to Berlin in 2026. Our goal is to connect the industry with regulatory and social stakeholders. This year, we expect to gain valuable insights into the evaluation of the 2021 State Gambling Treaty and its impact on the market.”

He also emphasized that the conference remains one of the best opportunities to meet key decision-makers in Germany’s iGaming sector.

Registration and Participation

Industry professionals are encouraged to save the date and secure their place early. The event also offers opportunities for speakers and sponsors to get involved and share their expertise with a targeted audience.

With its strong agenda and high-level networking opportunities, the Gaming in Germany Conference 2026 is set to be a must-attend event for anyone active in the German regulated iGaming market.

The post Gaming in Germany Conference returns to Berlin November 10, 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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