Press Releases
Playtech BGT Sports agrees strategic SportsTraders partnership
Groundbreaking product designed to boost operator revenue
Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.
SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.
TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.
The unique features of this new product are:
- TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
- TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
- A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
- The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
- If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
- The price of a TeamBet is fully transparent and automated.
- TeamBets are fully tradeable throughout the season.
- Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.
PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.
TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.
Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.
Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.
“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”
Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.
“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”
PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.
BETANO
Playbook Fusion launches with Betano in Brazil
Provider’s flagship Playbook Football
title now available with market leader
Playbook Football
, the unique, real-money, virtual football management betting game taking the industry by storm, is now available to players in Brazil with number one betting brand, Betano.
Taking inspiration from mobile sports games such as FC Ultimate Team and Championship Manager, Playbook Football
allows players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
The game is delivered via Playbook Fusion’s proprietary RGS platform and supported by the provider’s exclusive distribution partner, Games Global.
Steve Rogers, Founder and CEO at Playbook Fusion, said: “This is a milestone partnership for Playbook Fusion. Betano is the market leader in Brazil, and we expect Playbook Football
to hit the spot with its players.
“Playbook Football
offers an entirely new format for sports fans and bettors to engage with, delivering progressive gameplay, ownership and tons of added value compared to standard betting and virtual sports games. It’s all about skill development, persistence, content strategy and being part of a community.
“Playbook Football’s early performance shows just how well it has resonated with players, and now that it’s live with yet another tier one operator we expect this trajectory of success to continue.”
Christina Kiousi, Head of RNG at Kaizen Gaming, added: “Brazil is one of our most important markets, with football playing a central role in how players engage with our Betano platform. With Playbook Football
, we are introducing a format that feels highly relevant to our audience, combining strategy, progression and competition in a way that goes beyond traditional betting experiences. This launch reflects our product strategy, which focuses on providing our customers with innovative, high-quality and engaging content.
The post Playbook Fusion launches with Betano in Brazil appeared first on Americas iGaming & Sports Betting News.
All the Ways Players Pay: Super Bowl
Paysafe research: Half of Super Bowl fans to bet in regulated North American markets
Payment speed and brand reputation remain crucial for bettors’ selection of online sportsbooks for Super Bowl LX, with 27% expecting to wager more than usual
In the countdown to this Sunday’s Super Bowl LX in Santa Clara, California, 51% of fans who’ll follow the football game in U.S. states and Canadian provinces with regulated sports-betting plan to bet online, according to research issued today by leading payments platform Paysafe. The company’s All the Ways Players Pay: Super Bowl report also indicates strong interest in legal betting from fans in this year’s host state, if California were to regulate sports-betting, as well as in Texas and Canada’s Alberta.
Appetite to legally wager in California, Texas, and Alberta – with the Canadian province expected to launch its jurisdiction before year-end – rivals the regulated market, with 52% of fans keen to wager on future Super Bowls. Across these currently unregulated jurisdictions and regulated sports-betting markets alike, fans consider payments crucial for online sports betting.
Surveying fans intending to bet in the regulated markets of Florida, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Canada’s Ontario, the report reveals that 59% of them plan to place bets on game-day and 27% expect to wager more than usual. Their top criteria when choosing an online sportsbook are brand trust (prioritized by 43%) and streamlined payouts (37%). Cashing out a Super Bowl bet seamlessly is considered more important than every other non-payment factor, including good odds (30%), UX (22%), promos (21%), and sports events (14%).
Other payment factors are also instrumental in how fans in regulated markets choose sportsbooks, especially rapid deposits (prioritized by 25%) and range of payment methods (24%).
With bettors prioritizing their go-to payment methods’ availability, the battle for Super Bowl customers will likely be won in part by sportsbooks with diverse cashiers.
Across the regulated market, players’ preference for debit cards (43%) is today rivalled by digital wallets (42%). And while states like Massachusetts ban credit cards for wagering, they remain a preference for 33% overall, rising as high as 51% in New York and 47% in Ontario, the top choice in the province.
With established local payment methods (LPMs) like Venmo in the U.S. and Interac e-Transfer in Canada, it’s no surprise that 20% of bettors expect to see their favorite LPM at the cashier. And with 17% of players preferring to wager with pay-by-bank solutions and 10% favoring eCash, sportsbooks with these options will likely gain a competitive edge.
With over a quarter of bettors expecting to wager more than normal, the game offers an important short-term revenue opportunity, but the real value for operators is retaining customers for the long-haul – and here payments are also key. If the payment experience goes awry for the game, 84% of bettors would switch brands.
While California, Texas and Alberta are yet to launch regulated sports-betting markets, Super Bowl fans there are already aware of payments’ importance. If wagering were legal, fans would prioritize payment factors – fast payouts (29%) and rapid deposits (26%) – above everything but brand reputation (36%) when selecting a sportsbook.
Zak Cutler, President of Global Gaming at Paysafe, commented: “Super Bowl LX is expected to generate a record $1.71bn in legal wagers from the U.S. market alone, with an unprecedented betting volume also likely in Canada’s Ontario. The game represents a massive growth opportunity for North American online sportsbooks, and our research indicates that operators that are laser-focused on their cashiers and streamlining the payment experience will give themselves an edge in a highly competitive market.”
The post Paysafe research: Half of Super Bowl fans to bet in regulated North American markets appeared first on Americas iGaming & Sports Betting News.
Latest News
SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries
SCCG Management announced the launch of SCCG Logistics, a new SCCG company providing end-to-end logistics and operational support to partners across gaming, entertainment, and other high-growth industries where precision, coordination, and execution are essential.
Built on more than 35 years of experience in the global gaming industry, SCCG Logistics extends SCCG’s deep brick-and-mortar operational expertise and long-standing relationships both within and beyond gaming. With 130+ active partners worldwide and teams operating across North America, Latin America, Europe, Africa, the Middle East, and Asia-Pacific, SCCG maintains an active, on-the-ground presence in every major region of the world—enabling consistent support for complex, cross-border logistics and operational needs.
While gaming remains a core focus, SCCG Logistics was intentionally designed to support a wide range of industries that depend on flawless execution. Within gaming, this includes coordinating the transportation and on-site delivery of slot machines and gaming equipment for conferences, exhibitions, and promotional activations, as well as supporting tournament operations and live events. Beyond gaming, the same execution-first approach is applied to fulfillment, supply chain coordination, live events, and large-scale operational support for businesses navigating launches, expansions, and ongoing operations.
SCCG Logistics delivers full-lifecycle support—from planning and vendor coordination through execution, on-site operations, and post-execution optimization. The company’s focus is on reducing operational friction, improving efficiency, and ensuring reliable delivery in environments where timing and accountability matter.
The company is led by a seasoned logistics leadership team with decades of combined experience at top global logistics and operations firms. This team brings hands-on expertise managing multi-vendor environments, time-sensitive operations, and complex supply chains, reinforcing SCCG’s reputation for execution and follow-through.
“Our global footprint demands real execution, not just planning,” said Stephen Crystal, Founder and CEO of SCCG. “With partners active in every major region of the world, logistics is a daily operational reality for our clients. SCCG Logistics gives them a dedicated team focused on end-to-end execution—whether that means moving gaming equipment across borders, supporting major industry events, or helping high-growth businesses scale without operational breakdowns.”
By combining disciplined planning with reliable coordination and hands-on execution, SCCG Logistics enables partners to operate confidently across markets while minimizing risk and operational complexity.
The post SCCG Announces Launch of SCCG Logistics, Delivering End-to-End Global Logistics & Operational Support Across Gaming and High-Growth Industries appeared first on Americas iGaming & Sports Betting News.
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