Press Releases
Playtech BGT Sports agrees strategic SportsTraders partnership
Groundbreaking product designed to boost operator revenue
Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.
SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.
TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.
The unique features of this new product are:
- TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
- TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
- A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
- The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
- If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
- The price of a TeamBet is fully transparent and automated.
- TeamBets are fully tradeable throughout the season.
- Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.
PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.
TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.
Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.
Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.
“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”
Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.
“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”
PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.
executive appointments
Evoplay promotes Diana Larina to Chief Marketing Officer
Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team. The company said Larina will continue to lead its brand, performance and product marketing teams, with a focus on growth, strategy and market positioning.
Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and then appointed Head of Marketing in November 2024.
Evoplay credited Larina with leading major campaigns and helping shift the business towards a more B2C-focused approach aimed at strengthening player engagement. The company also highlighted award nominations including Woman Leader of the Year at the AffPapa iGaming Awards, Young Changemaker at the Casino Guru Awards, Marketing Star of the Year at the G Gate Awards, Young Leader of the Year at the WIG Diversity Awards, and a debut appearance on the Top 50 Masters of iGaming Marketing list.
Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”
Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”
The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
SCCG Launches LATAM Division and Opens Miami Office
After more than three decades opening and operating gaming markets across North America, Europe, Africa, and Asia, SCCG Management is formally entering Latin America. The firm announces today the launch of its dedicated LATAM division and the opening of a new office in Miami, Florida.
The Miami office will serve as the U.S. base for SCCG LATAM, with a regional headquarters in Caracas, Venezuela to follow within the coming months. The new operation joins SCCG’s existing Latin American presence in Mexico City and Florianópolis, Brazil, which have supported clients across the region for years.
A purpose-built division for an emerging region
SCCG LATAM is combining SCCG Management’s three decades of global gaming expertise with deep local operational knowledge of Latin American markets, regulatory regimes, and consumer dynamics.
“Latin America has been on our radar for years,” said Stephen A. Crystal, founder and CEO of SCCG Management. “We have spent the past several months in working sessions with partners who know the regulators, the operators, and the banking infrastructure from the inside LATAM. With the right people on the ground, this becomes a region we can scale into properly.”
The structure intentionally puts SCCG’s brand at the front. Latin American gaming has historically suffered from operators without international credibility and international consultants without local depth. SCCG LATAM is built to close that gap with the operational resolve of its Founder & CEO Stephen Crystal at the helm.
Why LATAM, why now
Three forces are converging in 2026 to make this the right moment.
First, regulatory maturity. Markets long held back by ambiguity are clarifying. Venezuela is reopening its gaming sector. Chile is finalizing its online gambling framework. Argentina’s provincial regulators are accepting new entrants. Peru and Colombia have established licensing regimes attractive to international capital.
Second, banking and payment infrastructure is improving. The OFAC General License 57 issued in April 2026 authorized U.S. financial institutions to provide services to four named Venezuelan state banks, materially reducing payment friction for operators considering the market.
Third, regional convergence. As LATAM operators look to expand across borders and international operators look to enter, the gap between strategy and execution is widening. SCCG LATAM bridges it.
What SCCG LATAM does
The new division provides end-to-end advisory across the Latin American gaming and iGaming sector. Services include market entry strategy, operator partnership facilitation, regulatory and government affairs, recapitalization and M&A advisory, and trade event organization.
Active focus markets include Venezuela, Chile, Argentina, Peru, and Colombia. SCCG continues to maintain its existing presence in Mexico and operates separately in Brazil where the language and regulatory specificity warrant a dedicated approach.
The post SCCG Launches LATAM Division and Opens Miami Office appeared first on Americas iGaming & Sports Betting News.
Gaming Awards
ELA Games Secures ‘Game of the Year’ Nomination for Joker Winpot at SBC Awards Americas
As a testament to the studio’s commitment to pushing casino entertainment forward, its hit title is up for a major accolade at the upcoming regional ceremony.
ELA Games is pleased to announce that its popular release, Joker Winpot, has been shortlisted for the ‘Game of the Year’ category at the 2026 SBC Awards Americas. This nomination marks an important step forward for the studio, proving that players are actively seeking the kind of distinct, interactive experiences the team loves to build.
A consistent performer in the studio’s portfolio, Joker Winpot blends a dark, character-driven aesthetic with an accessible 1×1 grid format. The main draw of the game is its proprietary Winpot mechanic, a progression-based feature that places decision-making directly into the hands of the player.
As rewards accumulate within the Winpot, players face the tension of either cashing out their current winnings or continuing to spin for larger payouts. This unique approach transforms a conventional slot format into a choice-based experience, earning widespread praise from players and fueling the title’s commercial success.
The winners will be revealed during the official SBC Awards Americas ceremony on June 10, 2026. This year, the event will take place at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together approximately 600 industry professionals.
Set alongside the larger SBC Summit Americas running from June 9 – June 11, the evening will serve as a central gathering for the industry with opportunities to network and celebrate all the advancements of the past year.
The post ELA Games Secures ‘Game of the Year’ Nomination for Joker Winpot at SBC Awards Americas appeared first on Americas iGaming & Sports Betting News.
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