Press Releases

Playtech BGT Sports agrees strategic SportsTraders partnership

Published

6 years ago

February 5, 2020

Groundbreaking product designed to boost operator revenue

Playtech BGT Sportsa (PBS) and SportsTraders (ST) have announced a strategic partnership to distribute SportsTraders’ groundbreaking new betting product, TeamBets.

SportTraders is an Israeli B2B technology company developing new sports betting technologies and products. The cornerstone product which has been developed together by ST and PBS is branded ‘TeamBets’, and has been launched via PBS’ proprietary platform.

TeamBets is a new betting offering involving betting and trading on market trends rather than on single events.

The unique features of this new product are:

TeamBets allow you to bet on a team’s sports performance vs. market expectations throughout the season.
TeamBets are presented in the form of a real-time seasonal graph for each team, much like an index or a stock, that helps users track trends and make calculated decisions for buying and selling TeamBets.
A fixed return table is published at the beginning of each season for every team, with the end of season return prices calculated for each of the Team’s potential finishing places in the league at the end of the season – versus the prevailing market expectation.
The real-time price of a TeamBet is set by a proprietary pricing engine, based on high quality market data and a unique ST algorithm, calculating the team’s performance vs. market expectations, and updates the price accordingly.
If a team outperforms, the value of the TeamBet increases and if they underperform it decreases, similar to a financial share on the stock market.
The price of a TeamBet is fully transparent and automated.
TeamBets are fully tradeable throughout the season.
Unlike traditional betting and very much like an investment portfolio, users’ portfolio total value will go up or down based on their TeamBets’ performance.

PBS and SportsTraders have launched TeamBet on its HPY operation in Austria & Germany under the name HPY Trade. In the near future, the SportsTraders platform and its key products will be offered to all PBS clients worldwide.

TeamBets currently offers 5 major soccer leagues (English, German, Spanish, Italian and Austrian) and will offer TeamBets for UEFA Euro 2020 teams. More soccer leagues are currently being developed for the 2020-2021 season.

Future developments will include additional sports as well as additional exciting features including betting against team performance, setting personalised risk / reward levels, and many more. In addition, users can place Pre-Match and In-Play bets using the SportsTraders platform.

Armin Sageder, CEO of PBS added: “We are very excited about the launch of TeamBets with SportsTraders. This is an incredible innovative product that will add a significant USP to the PBS digital offering.

“New client acquisition tools especially for the FAN community are increasingly important going forward – and TeamBets is a major step into this new future. A great partnership and cooperation between both companies has made this new product a reality; that I am sure will add a new dimension to the way sports betting is being conducted from now on.”

Hemi Algranaty, CEO of SportsTraders: “The strong partnership we have with a global leader such as PBS gives us a huge boost and allows us to focus on developing our sports trading product suite. More soccer leagues, competitions and tournaments, other sports types and sports assets to trade on, as well as new, unique sports trading features are all part of our exciting pipeline.

“With the support of PBS, the SportsTraders product suite can become a major new product vertical for the global sportsbetting world, and we’re delighted to be working with them.”

PBS and SportsTraders will also offer a trading on UEFA Euro 2020 product that will enable betting on the 24 national teams taking part in this competition using its platform.

Up Next

SIS pens Saudi Cup rights deal with Jockey Club of Saudi Arabia

Don't Miss

NetEnt partners with FashionTV Gaming Group

Belgium

EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal

Published

1 hour ago

July 6, 2026

Wladimir P.

everymatrix-to-replace-betcenter-belgium-sportsbook-platform-in-omnichannel-deal

Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.

EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.

Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.

The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.

“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”

Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.

“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”

The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Blueprint Gaming

Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

Published

2 hours ago

July 6, 2026

Wladimir P.

blueprint-gaming-rolls-out-rapid-fire-jackpots-to-netbet-uk

The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.

Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots progressive jackpot content to the operator’s casino lobby.

The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots titles, including Fishin’ Frenzy Big Catch 3, The Goonies Quest for Treasure 2 and Fishin’ Frenzy Even Bigger Fish 2.

Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.

Rapid Fire Jackpots launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.

“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots is set to further boost that offering.

“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”

The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr

Published

3 hours ago

July 6, 2026

Wladimir P.

swintt-launches-elysium-studios-slots-on-kaizen-gaming’s-stoiximan.gr

15 titles are live in Greece, with more Elysium Studios releases scheduled to follow.

Swintt has rolled out a selection of Elysium Studios slot content on Stoiximan.gr, expanding its distribution in Greece through a partnership with Kaizen Gaming.

The supplier said 15 titles are already live on the Stoiximan platform. Games named in the announcement include I Hate Fairytales and Law of Gilgamesh, with additional Elysium Studios releases due to be added later.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “We’re delighted to see our games go live with another brand in the Kaizen Gaming portfolio, especially as this latest launch takes us to Greece, where Stoiximan.gr is widely recognised as a market leader.

“With its strong reputation and extensive player base, Stoiximan.gr is the perfect platform for us to introduce more Greek players to Elysium Studios content. With 15 titles already live and more to come, we’re confident our games will add real value to the operator’s casino offering and help drive strong engagement among its players.”

The post Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.