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Who doesn’t want to be a millionaire? Visit G at ICE for the company reinventing the i-gaming approach to lotto.

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At ICE, G will be presenting an entirely new vertical: the new video lotto tab for Who Wants to be a Lotto Millionaire.

This genuinely innovative solution uses a single free-to-play high prize lotto to help sportsbooks and casinos acquire a broader player base or reactivate lapsed players. It offers a lower CPA and a massively improved conversion and retention rate.

The concept is based on the successful SkyLotto which G built and launched with Sky Betting and Gaming in 2019. Now, the team have taken the idea to the next level through a partnership with Sony to licence the global, favourite quiz show Who Wants to be a Millionaire to produce a free-to-play lotto; a single player bingo and a scratch card.

The lotto tab features a video draw which players can enter daily or weekly and have an option to boost the top prize to one million pounds. Lower tier prizes include free scratchcards and freespins giving opportunities to win yet more massive prizes. The tab contains the perfect mix of products to suit a casual player and offer and entertaining experience.

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To celebrate the new tab, G will host a Who wants to be a Millionaire quiz on their stand, using the talents of Puzzle Paul – the TV and live quiz host Paul Metcalfe. He’ll be asking some testing questions and offering life-lines to those booking meetings on the G stand at N9-230. Lucky winners will take home some fantastic prizes!

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SUZOHAPP Appoints Geoff McDowell as New President

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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

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Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

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Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

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The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande ArmĂ©e.

With a surface area of over 8000 mÂČ spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.

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