Press Releases
Digitote/SUZOHAPP: Put your online sportsbook on a self-service betting terminal
Digitote and SUZOHAPP are pleased to announce the launch of their joint marketing effort promoting their combined solution to provide online sports betting website operators the ability to operate their sportsbook on self-service betting terminals supplied by SUZOHAPP.
“If you are looking to put your sportsbook or racing website onto self-service betting terminals, we have the software solution to achieve it,” states Digitote Managing Director, Gunter Boyks. “We have worked together with SUZOHAPP to develop a solution that connects existing websites with hardware from SUZOHAPP so online sites can be adapted for presentation and operation on self-service betting terminals.”
Digitote and SUZOHAPP entered into their joint marketing agreement in 2018. The collaboration between the companies was originally conceived as a result of the US opening up to sports betting and whereupon Digitote and SUZOHAPP identified the opportunity to assist highly experienced web and mobile sports betting operators with making their existing technology available in a retail environment. Digitote provides the software expertise and SUZOHAPP provides access to the largest single source of gaming equipment and field technical support in the market.
By leveraging Digitote’s software expertise and SUZOHAPP’s hardware expertise, operators wishing to take advantage of emerging market sports betting opportunities in the US or elsewhere will find the exact solution needed to implement their sports betting capabilities in a retail environment. Offerings range from software-only to hardware-only to full, turnkey solutions and will be available on all platforms.
Digitote has created a software solution for existing online betting sites using SUZOHAPP hardware. Adaptations required for online sportsbooks include:
- The adaptation of the client’s existing APIs;
- OS installation;
- Configuration tools for set-up, main host connection for remote updates;
- Kiosk browser configuration;
- Peripheral management tools communicating with ticket printers, TITO, bill acceptors and scanners;
- Local admin toolset for screen calibration, printer testing, statistics, reports, ticket reprints, withdrawals, balance management, reboot, configuration and log display;
- Server admin toolset for remote configuration, status management, log display and reports;
- REST API communicating between server and client for balance management, betting data, ticket printing, payout voucher printing, reports;
- REST API communicating between client and server for payout requests, login, customer cards, ticket information via scanner;
- UI development and integration with existing back-office; and
- Data feed integration
Innovation in sports betting and gaming is not new to Digitote or SUZOHAPP. Digitote has a 32-year history providing high-performance betting system solutions for all channels. For over 60 years, SUZOHAPP has been designing and manufacturing customized, reliable and well-supported hardware solutions for the global gaming market.
Both Digitote and SUZOHAPP are presenting their products and services at ICE in London 4-6 February.
If you would like to meet with Digitote they are exhibiting at N9-206 and you can connect with them via the Ice website or can email [email protected] for an appointment.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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