Press Releases
Digitote/SUZOHAPP: Put your online sportsbook on a self-service betting terminal
Digitote and SUZOHAPP are pleased to announce the launch of their joint marketing effort promoting their combined solution to provide online sports betting website operators the ability to operate their sportsbook on self-service betting terminals supplied by SUZOHAPP.
“If you are looking to put your sportsbook or racing website onto self-service betting terminals, we have the software solution to achieve it,” states Digitote Managing Director, Gunter Boyks. “We have worked together with SUZOHAPP to develop a solution that connects existing websites with hardware from SUZOHAPP so online sites can be adapted for presentation and operation on self-service betting terminals.”
Digitote and SUZOHAPP entered into their joint marketing agreement in 2018. The collaboration between the companies was originally conceived as a result of the US opening up to sports betting and whereupon Digitote and SUZOHAPP identified the opportunity to assist highly experienced web and mobile sports betting operators with making their existing technology available in a retail environment. Digitote provides the software expertise and SUZOHAPP provides access to the largest single source of gaming equipment and field technical support in the market.
By leveraging Digitote’s software expertise and SUZOHAPP’s hardware expertise, operators wishing to take advantage of emerging market sports betting opportunities in the US or elsewhere will find the exact solution needed to implement their sports betting capabilities in a retail environment. Offerings range from software-only to hardware-only to full, turnkey solutions and will be available on all platforms.
Digitote has created a software solution for existing online betting sites using SUZOHAPP hardware. Adaptations required for online sportsbooks include:
- The adaptation of the client’s existing APIs;
- OS installation;
- Configuration tools for set-up, main host connection for remote updates;
- Kiosk browser configuration;
- Peripheral management tools communicating with ticket printers, TITO, bill acceptors and scanners;
- Local admin toolset for screen calibration, printer testing, statistics, reports, ticket reprints, withdrawals, balance management, reboot, configuration and log display;
- Server admin toolset for remote configuration, status management, log display and reports;
- REST API communicating between server and client for balance management, betting data, ticket printing, payout voucher printing, reports;
- REST API communicating between client and server for payout requests, login, customer cards, ticket information via scanner;
- UI development and integration with existing back-office; and
- Data feed integration
Innovation in sports betting and gaming is not new to Digitote or SUZOHAPP. Digitote has a 32-year history providing high-performance betting system solutions for all channels. For over 60 years, SUZOHAPP has been designing and manufacturing customized, reliable and well-supported hardware solutions for the global gaming market.
Both Digitote and SUZOHAPP are presenting their products and services at ICE in London 4-6 February.
If you would like to meet with Digitote they are exhibiting at N9-206 and you can connect with them via the Ice website or can email [email protected] for an appointment.
eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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