Press Releases

Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns

Published

6 years ago

on

January 30, 2020

By

Zoltan Tundik

Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.

Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.

The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.

Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.

Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”

Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”

Latest News

QTech Games strengthens its elite suite with Tequity

Published

2 hours ago

on

February 12, 2026

By

Wladimir P.

qtech-games-strengthens-its-elite-suite-with-tequity

QTech Games, the leading game aggregator focused on emerging markets, has announced a new partnership with Tequity, further enhancing its premium content portfolio. The agreement gives QTech’s operator partners access to Tequity’s dynamic White Label Originals suite—an innovative range of provably fair, customisable, and streamer-friendly games designed to drive next-generation engagement.

Driving Engagement with White Label Originals

Tequity’s White Label Originals has rapidly gained traction among operators and players alike. Built to be fully brandable and highly configurable, the portfolio empowers operators to tailor content to their unique audience while maintaining strong performance metrics.

The suite includes a collection of instant-win and fast-paced games across popular formats such as Crash, Mines, Plinko, and Dice. Operators can customise themes, adjust RTP settings, select max-win options, and choose between provably fair or traditional RNG models. This flexibility enables brands to differentiate themselves in competitive markets while meeting evolving player expectations.

A standout feature of the Originals portfolio is the introduction of Crypto Trading Games—a new series built around real-time cryptocurrency price movements. These fast, live-market experiences are aimed at players with a higher appetite for risk and offer operators a fresh, innovative product category that resonates strongly with crypto-savvy audiences.

Expanding Reach Across High-Growth Regions

The partnership significantly broadens Tequity’s footprint across high-growth territories, particularly in Africa and Latin America. By integrating into QTech’s expansive distribution network, Tequity gains access to some of the most promising emerging markets in the industry.

QTech Games has built its reputation as one of the fastest-growing aggregators in developing regions. Its platform offers a vast, localised gaming portfolio supported by native mobile apps, advanced reporting and marketing tools, and 24/7 local-language assistance—ensuring operators can maximise performance in diverse markets.

Leadership Perspectives

Dominic Sawyer, VP of Growth at Tequity, highlighted the strategic alignment between the two companies:

“QTech is a great partner for us. They work with ambitious operators in fast-growing markets, which is exactly where our Originals perform best. White Label Originals gives operators content they can truly make their own, and that translates directly into stronger engagement and repeat play.

We’re particularly excited to bring our Crypto Trading Games to QTech’s network. It’s a new style of gameplay that resonates strongly with crypto-native audiences and gives operators something genuinely different to offer their players. This partnership helps us extend our reach into new regions while staying focused on what we do best: building fast, brandable games that players actually want to come back to.”

Philip Doftvik, CEO of QTech Games, added:

“It’s another feather in the cap for our platform to have integrated more premium content from Tequity. White Label Originals is all about empowering the operator, and that’s a philosophy we’ve always shared at QTech Games. Their instant-win portfolio is fast, fun and provably fair—delivering frictionless, high-octane gameplay which deepens engagement and supports our partners’ acquisition and retention metrics. We’re excited to see how these games perform across a range of untapped markets, in some cases opening entirely new ground for Tequity.”

Strengthening Competitive Advantage

By adding Tequity’s White Label Originals to its elite content suite, QTech Games continues to reinforce its position as the go-to aggregator for emerging markets. The partnership not only enhances product diversity but also equips operators with flexible, high-engagement tools to scale revenue, attract new players, and drive repeat sessions in rapidly evolving regions.

The post QTech Games strengthens its elite suite with Tequity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blokotech

Blokotech and K2 Digital unite to drive a new era of player engagement

Published

2 hours ago

on

February 12, 2026

By

Wladimir P.

blokotech-and-k2-digital-unite-to-drive-a-new-era-of-player-engagement

Blokotech, a leading innovator in iGaming software solutions, has entered a strategic partnership with the Digital division of Key2 Group to expand the international distribution of its StickyPlay suite.

The collaboration comes at a critical moment for the industry. As operators prepare for what many are calling the 2026 “efficiency crisis,” the focus is shifting from aggressive customer acquisition strategies to sustainable, long-term player retention. Rising Cost Per Acquisition (CPA) and declining Lifetime Value (LTV) are pressuring operators to rethink traditional bonus-heavy models.

StickyPlay is positioned as a transformative solution to this challenge. By integrating advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite enables brands to engage players through interactive entertainment rather than costly promotional incentives. The result: turning marketing spend into immersive gaming experiences that drive loyalty.

A Smarter Alternative to Traditional Bonus Models

Operators are increasingly seeking more sustainable business models. StickyPlay replaces blanket bonus campaigns—often vulnerable to abuse—with a competition-driven and socially engaging rewards system. This shift enhances player experience while delivering measurable financial impact.

Data shows that integrating StickyPlay can generate structural bonus savings of between 8% and 10% of Gross Gaming Revenue (GGR), offering operators a powerful margin-protection strategy.

Salvatore Messina, Co-Founder and CEO of Blokotech, commented:

“Integrating StickyPlay aligns with our vision for the future of iGaming—where technology creates a healthier, more engaging, and ultimately more sustainable ecosystem. Millennials and Gen Z players are looking for social validation and fast-paced entertainment. StickyPlay meets these expectations while providing operators with a highly effective onboarding tool and a clear competitive edge through optimized promotional spend.”

Marco Gatti, General Manager of K2, added:

“We are proud to collaborate with Blokotech to introduce StickyPlay to the global market. Today’s operators face a bonus paradox: substantial spending to acquire players who often churn within 48 hours. StickyPlay helps build communities rather than chase short-term traffic. It’s not just about offering games—it’s about defending margins and transforming occasional players into loyal users, significantly reducing reliance on monetary bonuses.”

Redefining Sustainable Growth in iGaming

With acquisition costs climbing and retention becoming the new battleground, the Blokotech and K2 Digital partnership signals a strategic shift for the industry. By combining gamification, community-building, and financial efficiency, StickyPlay is setting a new standard for player engagement and long-term operator profitability.

The post Blokotech and K2 Digital unite to drive a new era of player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.