Press Releases

Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns

Published

6 years ago

January 30, 2020

Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.

Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.

The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.

Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.

Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”

Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”

BGaming

Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot

Published

11 hours ago

December 9, 2025

George Miller

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Wrap up warm this festive season with some retro-inspired slot action

Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.

Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.

It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.

There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.

Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.

The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”

The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.

Evoplay

Evoplay expands Hold & Win portfolio with Young Eagle Song

Published

11 hours ago

December 9, 2025

George Miller

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Evoplay, the award-winning game development studio, has launched Young Eagle Song, a dynamic new Hold & Win title set above the snow-capped mountains of North America.

The game follows the eagle as it soars through storm clouds, with each spin offering the chance to discover the treasures hidden in the sky. Landing six or more bonus icons instantly triggers the Hold & Win round, where gold coins lock onto the reels and players get closer to the Mini, Major, or Grand jackpots.

Young Eagle Song offers a classic Hold & Win experience with a sharp, focused rhythm. The feature starts with three spins, resetting to three each time another coin lands. Each Bonus icon reveals a prize value ranging from 1x to 15x the stake, or one of the game’s fixed jackpots. Collecting all 15 positions wins the Grand Jackpot worth 1,000x, reaching its climax.

Players seeking direct access can utilise the bonus buy option, worth 32x the total bet, which instantly activates the feature with six coins already secured on the reels.

Ivan Kravchuk, CEO at Evoplay, said: “Young Eagle Song captures the raw force of nature in a simple yet powerful format.

“We wanted to offer a clean, engaging Hold & Win experience with clear progression and strong win potential, brought to life through striking visuals and a bold atmosphere.”

The post Evoplay expands Hold & Win portfolio with Young Eagle Song appeared first on European Gaming Industry News.

Big Game Fishing Christmas Catch

Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch

Published

12 hours ago

December 9, 2025

George Miller

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Reading Time: 2 minutes

Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of Big Game Fishing Christmas Catch, the latest title in one of our most successful game brands to date.

Released in collaboration with Yggdrasil, this festive instalment brings a sleigh-full of new features, big-win potential and the unmistakable charm that has made the Big Game Fishing series a standout performer across markets.

Big Game Fishing Christmas Catch reels players into a joyful seasonal adventure with Fred the fisherman, who returns with a glittering tackle box of new mechanics. Players can choose between two base game modes, including Max Play, where the reels are stripped back to only Fish, Fishermen and Bonus symbols for pure catch-chasing momentum. Activating Golden Bet adds extra excitement, awarding an extra chance of winning free spins whenever two Bonus symbols land.

The Free Spins round ramps up the action even further. Depending on the number of Bonus symbols landing, players can begin with up to 20 spins, starting at higher levels with added trail progress. Throughout the feature, Fishermen collect all Cash Fish in view, apply their multipliers and push players to fill the 9-stage trail toward progressively bigger catches. Every three Fishermen collected, upgrade the fish values, award 10 extra spins and unlock the next level – culminating in the thrilling chase for the 5000× Golden Pike. Fishermen can even lock onto the reels while waiting to reel in the next big win, boosting anticipation and engagement.

Additional highlights include the Hook a Bonus feature, where fishing rods can appear after a base game spin to pull bonus symbols onto the reels, a Dual Gamble feature, offering two gamble wheels (one for bigger cash prizes, and the other for free spins), and a Bonus Buy option where players can pay x125 to buy Free Spins with their choice of bet size.

Mat Ingram, Chief Product Officer at Reflex Gaming, said: “Big Game Fishing has become one of our most successful and recognisable brands, so delivering a festive edition felt like the perfect next step. Christmas Catch brings a joyful twist to the core mechanics while adding new layers of anticipation and player choice. The big-win potential is enormous, and the upgrade trail in Free Spins creates some of the most exciting moments we’ve produced in the series. We can’t wait for players to dive in.”

Big Game Fishing Christmas Catch launches 9 December across Yggdrasil’s network of operators.

The post Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch appeared first on European Gaming Industry News.