Press Releases

Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns

Published

6 years ago

January 30, 2020

Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.

Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.

The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.

Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.

Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”

Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

9 hours ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Canada

St8 extends Octoplay partnership into Ontario and the UK

Published

9 hours ago

July 2, 2026

GamingAmericas.com

st8-extends-octoplay-partnership-into-ontario-and-the-uk

Casino games aggregator and full-service technology provider St8 has expanded its partnership with Octoplay into Ontario and the UK, further strengthening its premium content offering across two of the industry’s most important regulated markets.

Through the extended agreement, St8 will make Octoplay’s full portfolio of casino games available to operators in both jurisdictions, providing partners with seamless access to the supplier’s high-quality content through its single API integration.

The expansion builds on the successful relationship between the two companies and reflects St8’s continued commitment to providing operators with access to leading game providers across regulated markets. By broadening the availability of Octoplay’s portfolio, St8 further enhances the depth and diversity of content available to its operator network.

Octoplay has quickly established itself as one of the industry’s most innovative and fastest growing game studios, recognised for delivering engaging titles that combine premium gameplay with strong player appeal which are now available across 17 jurisdictions. The supplier’s focus on quality and performance aligns closely with St8’s mission to simplify content aggregation while helping operators deliver exceptional gaming experiences.

The latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry and deliver engaging gaming experiences across multiple regulated jurisdictions.

David Fall, Business Development Manager at St8, said: “Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

Ralitsa Georgieva, CEO at Octoplay added: “We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 extends Octoplay partnership into Ontario and the UK appeared first on Americas iGaming & Sports Betting News.

content-supplier

ELA Games reports 201.9% betting volume jump in Greece over two quarters

Published

11 hours ago

July 2, 2026

Wladimir P.

ela-games-reports-201.9%-betting-volume-jump-in-greece-over-two-quarters

ELA Games says it has delivered triple-digit growth in Greece over the last two quarters, reporting an 86.30% increase in active users, a 77.20% rise in turnover, and a 201.90% surge in overall bet counts.

The supplier attributed the results to aligning its content with local player preferences and said its Greece performance has been driven by certified titles focused on visual design and “narrative-led experiences.”

ELA Games named Piñatas Festival, Riches Express, and Flame Fruits Frenzy as its top-three performing titles in Greece during the period.

The company also linked the performance to a new strategic partnership with Fonbet in Greece. ELA Games said the integration creates an exclusive hub for its content and expands access to its catalogue for local players.

Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “When we look at the numbers, it is satisfying to see that our regional strategy is paying off in such a big way. We spend a lot of time analyzing what players in specific markets want to see. Our unique design philosophy combined with that regional focus has resulted in proven commercial success across our main European markets, and Greece is a perfect example of that in action.”

The post ELA Games reports 201.9% betting volume jump in Greece over two quarters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.