Press Releases

Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns

Published

6 years ago

January 30, 2020

Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.

Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.

The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.

Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.

Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”

Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”

Arizona

Arizona Department of Gaming Releases April 2026 Event Wagering and Fantasy Sports Figures

Published

40 minutes ago

June 11, 2026

GamingAmericas.com

arizona-department-of-gaming-releases-april-2026-event-wagering-and-fantasy-sports-figures

Bettors in Arizona wagered approximately $737.2 million* on sports and events in April of 2026, according to newly released reports by the Arizona Department of Gaming (Department). This figure represents an approximate 1.2 percent year-over-year decrease when compared to April 2025.

The state collected approximately $6 million in event wagering privilege fees for the month of April. For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $53.8 million in privilege fees, including $52.6 million from event wagering and $1.2 million from fantasy sports.

Since the launch of legal sports betting in Arizona in 2021, people have wagered $34.6 billion, generating approximately $185.8 million in event wagering privilege fees for the state. Recently, the Department announced it will begin accepting new applications for event wagering licenses, with the application period opening June 26 and running until July 10 at 5pm Arizona Time.

The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from licensed operators. The full reports are available here.

* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.

The post Arizona Department of Gaming Releases April 2026 Event Wagering and Fantasy Sports Figures appeared first on Americas iGaming & Sports Betting News.

Canada

Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening

Published

3 hours ago

June 11, 2026

GamingAmericas.com

gaming-corps-goes-live-with-powerplay-in-ontario-ahead-of-alberta-market-opening

Gaming Corps – a publicly-listed game development company based in Sweden, has gone live with Canadian online sportsbook and casino operator PowerPlay.

The agreement brings Gaming Corps into Ontario through one of Canada’s established online betting and casino brands, while also positioning the studio to go live with PowerPlay from day one in Alberta when the province opens its newly regulated online gaming market in July.

The partnership also extends Gaming Corps’ content across all PowerPlay.com markets, creating a broader route to players through an operator with a distinctly Canadian identity.

PowerPlay, which launched in 2018, combines sports betting across more than 40 categories with a casino offering more than 1,200 games, alongside a 24/7 live casino experience. The operator is registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.

At launch, PowerPlay will introduce players to several of Gaming Corps’ most recognisable content strands, led by the 3 Pigs franchise, including the popular 3 Pigs of Olympus and latest instalment, 4 Gym Pigs: Porky Power.

The roll-out also lands as international football prepares to dominate the summer calendar, with Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz bringing three distinct football-led releases to PowerPlay’s casino catalogue.

Adding a different tempo to the launch is Banknote Blitz, a fast-paced instant win inspired slot where shifting Win Frames, prize collection mechanics and multipliers can unlock full banknote rewards and wins of up to 5,000x.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.

“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”

Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”

The post Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening appeared first on Americas iGaming & Sports Betting News.

B2B

BetConstruct AI names Lena Yasir CEO

Published

15 hours ago

June 10, 2026

Wladimir P.

Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.