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Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns

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Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.

Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.

The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.

Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.

Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.

Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”

Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”

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EPIC Global Solutions

Onrise and EPIC agree strategic partnership for gambling harm prevention

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The comprehensive Onrise network will now be able to signpost to services that educate athletes and coaches on better gambling-related choices.

Onrise, the trusted mental health platform for athletes across the US, has agreed to a strategic partnership with leading harm prevention consultants EPIC Global Solutions to enhance gambling harm prevention services for athletes and coaches at professional and collegiate level.

Collaborating to deal with the growing issues connected to sports wagering and other forms of gambling, EPIC’s expertise – grounded in lived experience of gambling addiction – will support the 250+ peer support experts at Onrise by providing face-to-face or digital education options for sports organizations to promote awareness of safer relationships with gambling products.

The additional service will be made available to supplement the comprehensive Onrise network, which includes peer support from retired and certified athletes, licensed therapist, psychiatric care and sports performance, delivered through secure one-on-one sessions with flexible scheduling.

Kim Quigley, founder and CEO of Onrise, brokered the partnership after seeing evidence of EPIC’s delivery method, which currently includes education programs to NCAA student-athletes and staff as well as major league professionals.

“Student-athletes live in a time where gambling and sport intertwine in so many ways, with significant wagering interest in collegiate sport,” said Kim Quigley, MD, CEO of Onrise.

“This partnership with EPIC Global Solutions is about getting in early, before a bet becomes a burden they carry in silence. By pairing world-class gambling education with Onrise’s always-on, athlete-specific mental health care, we can spot risk sooner, intervene faster, and protect their health, future, and the team communities depending on them.”

Paul Buck, CEO of EPIC Global Solutions, added: “This strategic partnership has arisen because we both felt there was a real alignment of shared values between the two organizations. Gambling and sports wagering is growing fast in the US, not least in the sports and college sectors where we both operate.

“The two organizations are on a growth curve and will be stronger together for our clients and beneficiaries. We are both people centered and athlete focused, dedicated to doing good for mental health, wellbeing and performance.”

The partnership is announced as Problem Gambling Awareness Month begins in the US, running throughout March to raise wider understanding of how gambling issues can be identified and prevented.

The post Onrise and EPIC agree strategic partnership for gambling harm prevention appeared first on Americas iGaming & Sports Betting News.

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Ben Bradtke Co-Founder of ThrillTech

ThrillTech enters Brazilian market with EstrelaBet

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ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market.

EstrelaBet has built a strong presence in Brazil by backing innovation and working with international technology partners as the market develops, making them an ideal launch partner for ThrillTech’s entry into the market

This partnership is ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be introduced to EstrelaBet’s platform as ThrillTech continues to build a presence in Latin America’s regulated markets.

The EstrelaBet partnership builds on a year of robust momentum for ThrillTech, following recent operator launches, including its agreement with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, secured ISO 27001 certification, and strengthened its senior leadership team as it prepared for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets globally.

Ben Bradtke, Co-Founder of ThrillTech, said “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”

Pedro Schmidt, Chief Commercial Officer for EstrelaBet added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”

The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Americas iGaming & Sports Betting News.

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Compliance Updates

Xpoint gains Massachusetts vendor license as North American expansion accelerates

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Xpoint, a leading geolocation and compliance technology company, has officially been granted a vendor license to enter the regulated sports betting market in Massachusetts.

The move marks the latest strategic milestone in the company’s rapid North American expansion, reinforcing its position as a primary provider of essential gaming infrastructure.

Xpoint’s market-leading geolocation solution is now available to operators in the Bay State, providing the high-precision tools required to ensure all player activity is fully compliant with the stringent legal requirements set out by the Massachusetts Gaming Commission.

With the addition of Massachusetts, Xpoint is now authorized to support regulated online sports wagering in 28 states and territories, as well as Ontario in Canada. The latest license follows a period of intense global momentum for the company, which recently saw successful market entries in Missouri, Brazil, and the UAE.

Xpoint’s advanced, adaptable platform is built uniquely for the gaming industry and uses the latest geofencing technology to offer precision location accuracy. By utilizing sophisticated data points, the system effectively prevents fraudulent players from making wagers outside of legal jurisdictions and highlights suspicious activity in real-time.

The platform has been supported by a recent investment round, dedicated to accelerating growth and enabling further differentiation from competitors through continuous product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Securing our license in Massachusetts is a vital step as we continue to make strides in the geolocation space. Massachusetts has a passionate sports culture and a sophisticated regulatory framework, and we are excited to provide the precision technology necessary to maintain the integrity of the state’s sports betting ecosystem.

“Our growth into the Bay State demonstrates our team’s ability to navigate complex regulatory landscapes quickly and efficiently. This expansion underscores the global demand for more innovative and adaptable compliance solutions, and we remain committed to being the most reliable partner for regulated operators worldwide.”

The post Xpoint gains Massachusetts vendor license as North American expansion accelerates appeared first on Americas iGaming & Sports Betting News.

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