Press Releases
Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns
Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.
Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.
The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.
Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.
Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.
Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”
Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”
Frooty Troupe – Game On
GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On!
GAMOMAT, one of the leading online game developers and independent content providers, is powering up the next Frooty Troupe adventure with the launch of Frooty Troupe – Game On!
At the heart of Frooty Troupe – Game On! is an expanding symbol feature that draws on GAMOMAT’s classic Book-style mechanics, reworked without the need for a Book symbol or Free Games trigger. It all means Free Games-style excitement can be unlocked in the base game: when a Bonus Symbol — a regular symbol with a special background — lands as part of a winning combination, the reel is fully covered by that symbol, and potential wins are paid on all possible lines based on how many reels have the matching symbol at the end of the spin.
While gameplay takes centre stage, the second release in the vibrant slot series follows the feel-good beach vibes of Frooty Troupe – Sun Splash, but this time heads back in time with a retro-themed game featuring familiar fruity characters. This nostalgic adventure comes alive thanks to a retro-inspired, 8-bit soundtrack that ramps up as players progress through different levels.
Melony, Graprielle, Plumbert, Orangela, Lemord and the cherry twins Cherrchill & Cherrlotte have their hands on the joystick as they explore an arcade world ready to battle for high scores and success.
GAMOMAT is releasing Frooty Troupe – Game On! via its Remote Gaming Server, G-RGS, and through the Bragg HUB, ensuring seamless distribution across regulated markets.
The post GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
PG Soft unlocks its hidden gem: mystical Mayan Destiny
PG Soft, a world-class digital mobile games company, has unveiled its latest hidden gem from its portfolio, Mayan Destiny.
Set deep within the Mayan Empire, this 3-reel, 3-row video slot features the Wheel of Fate, awakened by the high priestess Ixil under the Sun God’s blessing. Players join the night of the ritual, where roaring flames will reveal visions of destiny and hidden gold. A pulsating tribal rhythm intensifies the quest of uncovering its hidden secrets and golden prizes.
The Prize Wheel Symbol rests at the heart of the game which appears during any main game spin. When the Prize Wheel Symbol spins, it shows either a 1x, 2x or 5x instant prize based on the amount of bet.
When the Bonus Feature is activated, a large wheel with 2x, 4x, 10x, and Double tiles appears on the screen. When players land on a prize tile, it returns its value before it turns black. When players hit the Double tile, all of the prizes are doubled and all the black tiles are restored, with values that can go up to 1,000 times their original value. When the pointer lands on a black tile, the bonus feature ends.
Each additional Prize Wheel symbol that lands on “Double” during the triggering spin, all prizes will be doubled at the start of the Bonus Feature, giving players a powerful head start on the path to the game’s x10,000 maximum win.
PG Soft’s spokesperson commented: “Mayan Destiny takes players on a magnificent journey into one of the most captivating civilisations the world has ever known. The upgradeable Bonus Feature wheel is the crowning jewel in the game where players can watch their prizes build and grow with every spin.”
The post PG Soft unlocks its hidden gem: mystical Mayan Destiny appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
5 for 25
Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement
Sporting Risk, the sports analytics firm focusing on predictive models that create top-tier pricing and betting content, has broadened its product lineup before the World Cup with the introduction of Mega Builder and 5 for 25. Both innovative solutions aim to streamline bet creation and enhance player involvement for operators.
Mega Builder enables players to merge numerous low-odds choices within one match, incorporating combinations from all 11 players on each team or all 22 players on the field. In contrast to conventional multi-match accumulators, Mega Builder focuses the action on a single game, simplifying real-time bets, speeding up settlements, and enhancing engagement as several legs stay active throughout the game.
5 for 25 is a streamlined same-game pick’em product where players select five outcomes for a fixed return of 25 – no calculations, no complexity, just a clear and easy-to-understand proposition. Behind the scenes, a smart selection engine balances variety and correlation controls to ensure compelling, coherent combinations every time.
Andy Phillips, SportingRisk CBDO, commented: “These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics and turn them into engaging, intuitive experiences that players instantly understand.”
The post Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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