Press Releases

YGAM to confirm future strategy at ICE London showcase

Published

6 years ago

January 29, 2020

YGAM, the UK-based charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, will be using its appearance at ICE London (4-6 February, ExCeL London, UK) to outline to the industry the ambitious targets it has set for 2020. Under the leadership of chief executive and co-founder Lee Willows, YGAM has set out an agenda which will see it work with at least 3,000 educational organisations to deliver practitioner workshops, engaging with approximately 600,000 young and vulnerable people in 2020. It will also seek to extend its student programme to 25 universities, reaching approximately 175,000 students, as well as establishing a target of reaching a minimum of 5,000 parents in 2020. YGAM’s trading subsidiary YGAM Innovation will continue to provide best-in-class, City & Guilds certified training to customer facing colleagues in the gambling industry and related sectors in collaboration with Betknowmore UK.

Speaking ahead of YGAM’s appearance as part of the Consumer Protection Zone at ICE London, Lee Willows said: “2020 is YGAM’s sixth anniversary and we feel that is well-worth celebrating. We have an exemplar team of 26 employees, which is due to increase to 42 in Q1. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population, national education programme that will see us jointly deliver at least one session of gambling awareness to all 11-19 year olds in Britain over the next four years.

“Our Parent and Families work will be enhanced with support from Lottoland, whom we worked with in 2019 to develop a pilot with the support of Playtech. We will be working with GVC and Ascot to further develop our university and student engagement work and we are particularly keen to use our attendance at ICE London to talk to other operators who would be happy to work with YGAM and, in the process, enable us to extend this work further.”

He added: “YGAM has enjoyed a long-standing relationship with Clarion Gaming and, without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters. With initiatives such as the Consumer Protection Zone and the pop-up talks around safer gambling and social responsibility across the show floor, ICE London continues to pioneer, lead and set the benchmark. It enables all organisations to not only take stock of current issues but, as importantly, to plan for the future.”

BetMGM

Octoplay Goes Live in Michigan

Published

13 hours ago

January 29, 2026

GamingAmericas.com

Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

The post Octoplay Goes Live in Michigan appeared first on Americas iGaming & Sports Betting News.

Latest News

MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins

Published

1 day ago

January 28, 2026

Wladimir P.

mga-games-launches-poseidon’s-orb-slot-featuring-sticky-wilds-and-free-spins

MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.

The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.

The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.

Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.

The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling Studio

Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury”

Published

1 day ago

January 28, 2026

Wladimir P.

ludus-games-debuts-pvp-first-gambling-studio-and-unveils-flagship-title-“battle-fury”

Ludus Games, a new studio dedicated to next-generation PvP gambling content, officially launches today and introduces its flagship real-money title, Battle Fury, built specifically for iGaming operators.

Uniting veterans from mobile free-to-play, esports, and real-money gaming, Ludus Games creates competitive multiplayer formats that play like real games while integrating seamlessly into casino and sportsbook ecosystems. The studio focuses on PvP-by-design experiences, lightweight high-performance clients, and analytics-ready backends that boost engagement, session depth, and long-term value.

“Most gambling content still looks like single-player math models wearing a casino skin,” said Dmytro Paliants, Founder of Ludus Games. “We created Ludus to bring true competitive gameplay — short, intense real-time duels — into the iGaming world, while preserving the predictability, compliance, and margin operators require.”

Battle Fury: Real-Time PvP Engineered for iGaming

Battle Fury is a real-time, session-based PvP title where players enter compact arenas, outmaneuver opponents, and time abilities to win the pot. Designed with mobile-first performance and seamless cross-platform input, it offers:

Short, intense matches that maximize bet cadence and repeat play
Head-to-head duels with real-time competitive outcomes
Lightweight Unity client optimized for mobile, tablet, and desktop

“Our goal is to make PvP as easy to operate as a slot,” added Paliants. “Operators get a stable, portfolio-level RTP around 90%, built-in competitive formats, and a client that feels like a top-tier mobile game. Players get skill-influenced competition — operators get predictable performance.”

Built for Operators: From Integration to Retention

Ludus Games provides a technology stack tailored for casino and sportsbook environments, including:

PvP-first formats that drive social stickiness and repeat sessions
High conversion & retention via competitive loops, streak mechanics, and ladders designed by mobile gaming veterans
Stable and responsible margin, with portfolio RTP configured at ~90%
Multi-platform reach with responsive UX for mobile, tablet, and desktop
Rapid go-to-market through fast skinning, localization, and lightweight API integration

Demo builds are available to qualified partners upon request.

The post Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.