Press Releases
YGAM to confirm future strategy at ICE London showcase
YGAM, the UK-based charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, will be using its appearance at ICE London (4-6 February, ExCeL London, UK) to outline to the industry the ambitious targets it has set for 2020. Under the leadership of chief executive and co-founder Lee Willows, YGAM has set out an agenda which will see it work with at least 3,000 educational organisations to deliver practitioner workshops, engaging with approximately 600,000 young and vulnerable people in 2020. It will also seek to extend its student programme to 25 universities, reaching approximately 175,000 students, as well as establishing a target of reaching a minimum of 5,000 parents in 2020. YGAM’s trading subsidiary YGAM Innovation will continue to provide best-in-class, City & Guilds certified training to customer facing colleagues in the gambling industry and related sectors in collaboration with Betknowmore UK.
Speaking ahead of YGAM’s appearance as part of the Consumer Protection Zone at ICE London, Lee Willows said: “2020 is YGAM’s sixth anniversary and we feel that is well-worth celebrating. We have an exemplar team of 26 employees, which is due to increase to 42 in Q1. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population, national education programme that will see us jointly deliver at least one session of gambling awareness to all 11-19 year olds in Britain over the next four years.
“Our Parent and Families work will be enhanced with support from Lottoland, whom we worked with in 2019 to develop a pilot with the support of Playtech. We will be working with GVC and Ascot to further develop our university and student engagement work and we are particularly keen to use our attendance at ICE London to talk to other operators who would be happy to work with YGAM and, in the process, enable us to extend this work further.”
He added: “YGAM has enjoyed a long-standing relationship with Clarion Gaming and, without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters. With initiatives such as the Consumer Protection Zone and the pop-up talks around safer gambling and social responsibility across the show floor, ICE London continues to pioneer, lead and set the benchmark. It enables all organisations to not only take stock of current issues but, as importantly, to plan for the future.”
SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.
The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.
The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.
The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.
Technical performance and scale at the industry’s core
With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.
Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.
According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.
Innovation in retention and new prediction markets
The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.
These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.
The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.
This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.
With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.
The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.
SOFTSWISS ha consolidado su posición de liderazgo en el mercado europeo de iGaming al alzarse con el premio al Agregador de Juegos del Año.
El reconocimiento tuvo lugar durante la prestigiosa gala de los SBC Awards Europe 2026, celebrada el pasado 30 de abril en Malta.
La ceremonia sirvió como cierre oficial del SBC Summit Malta, reuniendo a los principales operadores, proveedores y reguladores de la industria.
El galardón subraya la capacidad de la plataforma para ofrecer escalabilidad de contenido y herramientas de retención de alto impacto para sus socios.
Rendimiento técnico y escala en el epicentro del sector
Con un catálogo que supera los 40.000 títulos, el agregador de SOFTSWISS conecta a los operadores con más de 300 proveedores en 24 jurisdicciones reguladas.
Más allá del volumen, la estabilidad técnica es un pilar clave, manteniendo un tiempo de actividad (uptime) del 99,999% incluso bajo picos de carga.
Tatyana Kaminskaya, Jefa de Operaciones del Agregador, celebró la victoria en Malta, considerada por muchos la capital mundial del iGaming.
Según la ejecutiva, el premio refleja el esfuerzo del equipo por crear una herramienta práctica para la gestión diaria de las operadoras.
Innovación en herramientas de compromiso y nuevos mercados
La victoria en los SBC Awards coincide con el lanzamiento de nuevas funcionalidades, como el Informe de Torneos y los Torneos Instantáneos.
Estas herramientas permiten a los operadores monitorizar métricas de campaña en tiempo real y ajustar sus estrategias de marketing sin cambiar de plataforma.
Asimismo, la compañía ha diversificado su oferta B2B con la introducción de su Plataforma de Mercados de Predicciones.
Esta solución se enfoca en cuotas fijas para eventos del mundo real, cubriendo áreas que van desde la política hasta la economía y la tecnología.
Con más de 15 años de trayectoria y un equipo de 2.000 profesionales, SOFTSWISS reafirma su rol como hub tecnológico global en el ecosistema del juego.
The post SOFTSWISS Game Aggregator vence en los SBC Awards Europe appeared first on Americas iGaming & Sports Betting News.
Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.
Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.
As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.
Modern and established infrastructure
Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.
In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.
The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.
Strategic partnership driving growth
With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.
The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.
“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.
“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”
Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:
“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.
This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”
A step forward for Feira de Santana’s football profile
Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.
The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.
The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.
SAF structure and leadership
Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.
The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.
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