Press Releases
YGAM to confirm future strategy at ICE London showcase
YGAM, the UK-based charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, will be using its appearance at ICE London (4-6 February, ExCeL London, UK) to outline to the industry the ambitious targets it has set for 2020. Under the leadership of chief executive and co-founder Lee Willows, YGAM has set out an agenda which will see it work with at least 3,000 educational organisations to deliver practitioner workshops, engaging with approximately 600,000 young and vulnerable people in 2020. It will also seek to extend its student programme to 25 universities, reaching approximately 175,000 students, as well as establishing a target of reaching a minimum of 5,000 parents in 2020. YGAM’s trading subsidiary YGAM Innovation will continue to provide best-in-class, City & Guilds certified training to customer facing colleagues in the gambling industry and related sectors in collaboration with Betknowmore UK.
Speaking ahead of YGAM’s appearance as part of the Consumer Protection Zone at ICE London, Lee Willows said: “2020 is YGAM’s sixth anniversary and we feel that is well-worth celebrating. We have an exemplar team of 26 employees, which is due to increase to 42 in Q1. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population, national education programme that will see us jointly deliver at least one session of gambling awareness to all 11-19 year olds in Britain over the next four years.
“Our Parent and Families work will be enhanced with support from Lottoland, whom we worked with in 2019 to develop a pilot with the support of Playtech. We will be working with GVC and Ascot to further develop our university and student engagement work and we are particularly keen to use our attendance at ICE London to talk to other operators who would be happy to work with YGAM and, in the process, enable us to extend this work further.”
He added: “YGAM has enjoyed a long-standing relationship with Clarion Gaming and, without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters. With initiatives such as the Consumer Protection Zone and the pop-up talks around safer gambling and social responsibility across the show floor, ICE London continues to pioneer, lead and set the benchmark. It enables all organisations to not only take stock of current issues but, as importantly, to plan for the future.”
BIS
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
The event takes place on June 2–3 at the Royal Tulip Brasília Alvorada, featuring discussions on regulation, international cooperation, and the profile of Brazilian bettors.
The second edition of BiS Brasília has officially been confirmed and is expected to bring together major names from the sports betting, iGaming, and regulatory sectors in Brazil.
The event will be held on June 2 and 3 at the Royal Tulip Brasília Alvorada, with a program focused on strategic debates, networking, and discussions about the future of Brazil’s regulated market.
With an emphasis on innovation, responsibility, and the sustainable development of the industry, the event will bring together national and international experts to discuss the challenges and opportunities facing the sector at a decisive moment for the Brazilian betting market.
Among the confirmed panels is “International Cooperation and Strategic Bridges for a Regulated, Solid, and Responsible Sector in Brazil,” featuring John Aquilina.
The discussion will focus on the importance of international collaboration and the development of strategic relationships to strengthen a safe, transparent, and responsible regulatory environment in the country.
Another highlight of the program will be the panel “The Profile of the Brazilian Bettor,” presented by Thiago Iusim. The session will analyze consumer behavior, trends in the domestic market, and challenges related to user protection and responsible gaming.
The organizers aim to consolidate Brasília as one of the country’s main hubs for discussions surrounding regulation, technology, and business opportunities connected to sports betting and digital entertainment in Brazil.
“BiS Brasília was created to strengthen dialogue among companies, specialists, authorities, and international representatives, promoting essential discussions for the development of a more mature, transparent, and sustainable industry,” said Carlos Cardama, co-founder of BiS Brasília.
Those interested in attending the event can purchase tickets through the official portal:
About BiS Brasília
Now in its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, public authorities, and society regarding the development of Brazil’s regulated gaming, casino, and lottery market.
The event brings together business leaders, authorities, and specialists to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/anti-money laundering measures, licensing, sports integrity, government relations, and advertising and CONAR guidelines.
SiGMA World’s BiS SiGMA South America is part of the event portfolio of the SiGMA Group, one of the leading global B2B event and business platforms focused on the gaming and betting industry.
The post BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market appeared first on Americas iGaming & Sports Betting News.
Brazil
Betsul to take 1,000 bettors to “Fight Music Show 8” activation
As an official sponsor of the event, the brand will run activations featuring a punch machine and giveaways
Between betting, adrenaline, and major fights, Betsul is preparing another experience designed to place its customers at the center of “Fight Music Show 8” (FMS 8).
As an official sponsor of the event, the company, a reference in online betting since 2019, has launched a special promotion that will take customers to one of the most anticipated nights in the sports entertainment calendar.
To participate, users must place a minimum bet of R$100 on one of the official fight card matches and complete their ticket by the 27th.
The promotion is valid for the first 500 participants, who will receive a pair of tickets for FMS 8, taking place on May 30 at Mercado Livre Arena Pacaembu in São Paulo.
In addition, Betsul will be present at the event with interactive activations, including a punch machine and giveaways throughout the program.
“We want to make our customers’ journey increasingly special. FMS combines entertainment, sport, and digital influence in a format that speaks directly to our audience.
In addition to the promotion and on-site activations, Betsul will be the only betting house offering odds for the fights, delivering a more complete and engaging experience,” said Mateus Rosa, Marketing Manager at the company.
This marks the second consecutive edition in which Betsul sponsors Fight Music Show, reinforcing its strategy of closer engagement with major sports entertainment events in Brazil.
The brand will also feature three ambassadors and influencers participating in the event: Kleber Bambam, Nego do Borel, and Fernanda Lacerda (Mendigata).
About Betsul
Regulated in the betting market, Betsul was founded in 2019 and was the first betting operator in Brazil to receive the RA1000 seal from Reclame Aqui.
The company offers 24/7 customer support and promotes responsible gaming initiatives.
By registering on the site, users aged 18+ gain access to a wide range of sports, competitions, casinos, live casino games, e-sports, and instant games.
Learn more at Betsul. Authorization: SPA/MF Ordinance No. 255/2025
The post Betsul to take 1,000 bettors to “Fight Music Show 8” activation appeared first on Americas iGaming & Sports Betting News.
Aviator Studio
Aviator Studio marks another major win in São Paulo court
Aviator Studio has secured a further legal victory in Brazil after São Paulo courts rejected additional injunction requests filed by SPRIBE in proceedings involving Aviator Studio directly.
Importantly, the latest rulings concern the direct legal dispute between Aviator Studio and SPRIBE itself, separate from the previously reported proceedings involving Foggo Entertainment and Betnacional.
Having already confirmed consecutive victories in Brazil connected to Foggo Entertainment, Aviator Studio has now confirmed that courts in São Paulo also ruled in its favour across both judicial instances of the proceedings.
In each case, the courts refused to grant the urgent measures sought by SPRIBE. As a result, Aviator Studio and its partners can continue operating while the broader AVIATOR trademark dispute progresses through the evidentiary phase.
The decisions add to a growing series of courtroom setbacks for SPRIBE in Brazil and further strengthen Aviator Studio’s legal position in the connected proceedings tied to the AVIATOR dispute as related proceedings continue across multiple jurisdictions.
Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”
The post Aviator Studio marks another major win in São Paulo court appeared first on Americas iGaming & Sports Betting News.
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