Press Releases
YGAM to confirm future strategy at ICE London showcase
YGAM, the UK-based charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, will be using its appearance at ICE London (4-6 February, ExCeL London, UK) to outline to the industry the ambitious targets it has set for 2020. Under the leadership of chief executive and co-founder Lee Willows, YGAM has set out an agenda which will see it work with at least 3,000 educational organisations to deliver practitioner workshops, engaging with approximately 600,000 young and vulnerable people in 2020. It will also seek to extend its student programme to 25 universities, reaching approximately 175,000 students, as well as establishing a target of reaching a minimum of 5,000 parents in 2020. YGAM’s trading subsidiary YGAM Innovation will continue to provide best-in-class, City & Guilds certified training to customer facing colleagues in the gambling industry and related sectors in collaboration with Betknowmore UK.
Speaking ahead of YGAM’s appearance as part of the Consumer Protection Zone at ICE London, Lee Willows said: “2020 is YGAM’s sixth anniversary and we feel that is well-worth celebrating. We have an exemplar team of 26 employees, which is due to increase to 42 in Q1. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population, national education programme that will see us jointly deliver at least one session of gambling awareness to all 11-19 year olds in Britain over the next four years.
“Our Parent and Families work will be enhanced with support from Lottoland, whom we worked with in 2019 to develop a pilot with the support of Playtech. We will be working with GVC and Ascot to further develop our university and student engagement work and we are particularly keen to use our attendance at ICE London to talk to other operators who would be happy to work with YGAM and, in the process, enable us to extend this work further.”
He added: “YGAM has enjoyed a long-standing relationship with Clarion Gaming and, without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters. With initiatives such as the Consumer Protection Zone and the pop-up talks around safer gambling and social responsibility across the show floor, ICE London continues to pioneer, lead and set the benchmark. It enables all organisations to not only take stock of current issues but, as importantly, to plan for the future.”
norss
Beyond RTP: RocketPlay Launches Its Own Joy Index and Hiring Players to manage it
This summer, RocketPlay has introduced The Cosmic Department of Joy, a new seasonal campaign that puts player emotion at the centre of the brand experience.
Launching this summer inside the RocketPlay Universe, the campaign invites players to become Joy Ambassadors — a temporary seasonal identity that gives them a role inside the campaign story. After entering the Department, players complete a short 5-question briefing that takes around 1 minute and unlocks their position for the season.
At the heart of the campaign is the Cosmic Joy Index — a first-of-its-kind campaign index in iGaming, created specifically for the mission. Unlike traditional industry metrics focused on RTP, bonus value or individual player performance, the Index looks at the campaign through a different lens: collective joy, participation and emotional engagement.
The Index opens at launch, rises as more Ambassadors join, reaches its highest point and closes at the end of the mission. It is not a personal score or a measure of one player’s mood, but a public visual indicator of how the campaign moves through the season.
The campaign also introduces a second public-facing element: a player-driven Joy Report built around direct responses from Ambassadors. Together, the Index and the report create a two-layer campaign structure: a visible rhythm of the season and a collective player voice showing what joy, anticipation and winning moments mean to the RocketPlay community.
Instead of treating player emotion as something hidden behind standard metrics, RocketPlay brings it to the surface as part of the campaign experience. This positions The Cosmic Department of Joy as an example of player-centric iGaming marketing, where participation is not only measured, but turned into a visible part of the brand story.
B2B
Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona
Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.
Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.
According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.
Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.
“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”
Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.
“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”
The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen
Five-year approval follows a recent Denmark supplier licence and targets Nordic regulated growth.
EvenBet Gaming has been granted a five-year B2B supplier licence in Sweden by the Swedish Gambling Authority, Spelinspektionen. The approval allows the supplier to provide its poker and online casino software to licensed operators in the market.
EvenBet said the licence covers access to its portfolio, including poker software and an online casino suite, and positions the company to support partners operating under Sweden’s regulatory framework.
The company also pointed to Sweden’s market performance, citing Spelinspektionen data that the licensed gambling market generated SEK 6.7 billion in turnover in Q1 2026, up 0.8% year-on-year, with commercial online gambling and sports betting accounting for SEK 4.4 billion.
According to EvenBet, it will manage mandatory annual security audits and RNG testing required by Spelinspektionen as part of its supplier obligations.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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