CasinoCanada has announced a strategic partnership with MelBet, the international betting and gaming operator, aimed at expanding the brand’s footprint in Canada through dedicated content and brand representation on CasinoCanada’s digital platforms.

Under the agreement, CasinoCanada.com will produce detailed reviews and SEO-focused content tailored to Canadian audiences. The partnership is designed to provide users with clear, transparent information about MelBet’s products and services, while enhancing the operator’s visibility in Canada and driving traffic to the MelBet website.

CasinoCanada is operated by SEOBROTHERS, and Eugene Ravdin, Head of PR, said:

“MelBet operates across multiple international markets and has established a consistent presence in the iGaming industry. Through CasinoCanada, we will focus on delivering clear, data-based content tailored to users in Canada and quality traffic to the MelBet website. This partnership is structured around transparent communication and long-term cooperation.”

MelBet offers daily betting on over 1,000 events across sports and esports, alongside a wide range of slots from more than 120 global providers. The brand has earned multiple accolades, including Best Online Gambling Operator (EVENTUS 2023), Best Affiliate Program (SiGMA Africa Awards 2024), and Live Casino of the Year (AffPapa iGaming Awards 2024).

The operator’s high-profile sports partnerships feature legends such as Andrés Iniesta, Didier Drogba, and Kamaru Usman. In October 2025, MelBet extended its agreement as Juventus’ official betting partner in MENA and Africa, while Spanish La Liga and professional Dota 2 organisation OG Esports further enhance its global portfolio.

Anastasiia Shcherbyna, CMO at MelBet Affiliates, commented:

“Working with CasinoCanada has been smooth and efficient. They understand the specifics of our brand, communicate clearly, and consistently deliver on their commitments. We appreciate their professional approach and see strong potential for long-term cooperation.”

This collaboration positions MelBet for sustained growth in Canada, leveraging CasinoCanada’s content expertise and digital reach to strengthen brand awareness and user engagement.

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Hub88 has enhanced its Operator Backoffice suite with the launch of Player Analytics, a tool designed to provide operators with a clear, actionable view of player behaviour across their platform.

Traditionally, understanding player activity has been a manual, time-consuming process, often requiring data to be pulled from multiple systems or spreadsheets. Player Analytics consolidates this information into a single interface, improving efficiency and enabling data-driven decision-making.

The tool offers two main interfaces:

• Table View: Provides broad segmentation and filtering across the entire player base. Operators can sort players by date, product, country, device, currency, or player ID, and save custom segments for ongoing analysis.

• Player Profile: Delivers a detailed overview of individual users, including gameplay history, KPIs, supplier activity, devices, currencies, geography, and flagged events — all presented via customizable charts and dashboards.

With advanced insights, operators can detect financial spikes or drops, analyze behavioural trends, forecast churn, and identify potential fraud. Linking supplier IDs directly to player activity also helps operators spot inconsistencies and streamline support processes.

Ollie Castleman, Managing Director of Hub88, commented:

“With high volumes of player activity, modern operators are often overwhelmed by raw data. Player Analytics gives teams the ability to understand player behaviour at both a high level and in granular detail, without relying on manual processes or specialists. Operators deserve clarity, speed and actionable insight, and through this new tool, they can make smarter decisions with confidence.”

The launch of Player Analytics reinforces Hub88’s commitment to providing operators with tools that enhance efficiency, support long-term growth, and maximize platform performance.

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155.io, the live content studio pioneering real-world gameplay, has launched its brand-new CCTV-based game, Rush Hour, with major operators Stake, Shuffle, and Roobet.

Part of 155.io’s CCTV.game portfolio, Rush Hour turns live traffic footage from around the globe into a fast-paced betting experience. Players predict outcomes like how many cars pass a junction or which direction vehicles take in under-a-minute rounds, creating unpredictable, real-world gameplay rather than relying on traditional RNG.

The game has already generated over 5 million views from a single streamer and is designed mobile-first, offering immersive, relatable action that appeals to the next generation of players. Available via Hub88 or direct integration, Rush Hour reflects 155.io’s philosophy: real-world chaos, simple games, mobile-first entertainment.

Sam Jones, Founder & CEO of 155.io, said: “The speed at which our live CCTV.game, Rush Hour, has become a phenomenon is crazy. Being taken on by big names like Stake, Shuffle and Roobet highlights the level of demand we’re seeing from the next generation of players. The data we are seeing from around the world is incredible, and it’s clear we’re building something that genuinely resonates with audiences looking for innovative concepts, rather than the same types of games we have seen for years.”

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