Press Releases

YGAM to confirm future strategy at ICE London showcase

Published

6 years ago

January 29, 2020

YGAM, the UK-based charity that works to inform, educate and safeguard young people against problematic gambling and social gaming, will be using its appearance at ICE London (4-6 February, ExCeL London, UK) to outline to the industry the ambitious targets it has set for 2020. Under the leadership of chief executive and co-founder Lee Willows, YGAM has set out an agenda which will see it work with at least 3,000 educational organisations to deliver practitioner workshops, engaging with approximately 600,000 young and vulnerable people in 2020. It will also seek to extend its student programme to 25 universities, reaching approximately 175,000 students, as well as establishing a target of reaching a minimum of 5,000 parents in 2020. YGAM’s trading subsidiary YGAM Innovation will continue to provide best-in-class, City & Guilds certified training to customer facing colleagues in the gambling industry and related sectors in collaboration with Betknowmore UK.

Speaking ahead of YGAM’s appearance as part of the Consumer Protection Zone at ICE London, Lee Willows said: “2020 is YGAM’s sixth anniversary and we feel that is well-worth celebrating. We have an exemplar team of 26 employees, which is due to increase to 42 in Q1. Working in collaboration with members of the Betting & Gaming Council and GamCare, we are going to deploy a high-population, national education programme that will see us jointly deliver at least one session of gambling awareness to all 11-19 year olds in Britain over the next four years.

“Our Parent and Families work will be enhanced with support from Lottoland, whom we worked with in 2019 to develop a pilot with the support of Playtech. We will be working with GVC and Ascot to further develop our university and student engagement work and we are particularly keen to use our attendance at ICE London to talk to other operators who would be happy to work with YGAM and, in the process, enable us to extend this work further.”

He added: “YGAM has enjoyed a long-standing relationship with Clarion Gaming and, without doubt, ICE London provides an exceptional platform for charities to further raise awareness of their social purpose and to thank their supporters. With initiatives such as the Consumer Protection Zone and the pop-up talks around safer gambling and social responsibility across the show floor, ICE London continues to pioneer, lead and set the benchmark. It enables all organisations to not only take stock of current issues but, as importantly, to plan for the future.”

Conferences

HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students

Published

2 hours ago

January 14, 2026

Wladimir P.

hipther-prague-summit-2026-announces-no-limit-free-tickets-initiative-for-industry-operators,-affiliates,-startups-and-students

HIPTHER, the host of Europe’s premier boutique gaming and tech summits, today revealed a No-Limit Free Tickets program for the HIPTHER Prague Summit 2026, scheduled for 24–25 March 2026 at Vienna House by Wyndham Andel’s Prague.

With the summit celebrating its 10th anniversary, HIPTHER is expanding access more than ever – providing free entry to iGaming operators, affiliates, startups, and students eager to enhance their insight into how technology, regulation, and innovation are influencing the future of heavily regulated digital sectors.

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition unites senior leaders, regulators, founders, and C-suite executives from various sectors including gaming, technology, fintech, artificial intelligence, blockchain, payments, compliance, and digital governance.

The initiative demonstrates HIPTHER’s enduring dedication to knowledge exchange, industry accessibility, and constructive conversation.

“Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.”

A Summit Built on Substance

The HIPTHER Prague Summit 2026 features:

Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics

Who Can Apply for a Free Ticket

The No-Limit Free Tickets initiative is open to:

iGaming Operators
Affiliates
Startups
Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation

Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.

How to Claim a Free Pass

Eligible participants can request their free delegate pass by emailing:

[email protected]

Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.

About HIPTHER

HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.

More information: hipther.com/events

The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dynabit Gaming

Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators

Published

3 hours ago

January 14, 2026

Wladimir P.

dynabit-gaming-and-softswiss-game-aggregator-join-forces-to-bring-fresh-slots-to-operators

Dynabit Gaming is thrilled to reveal a new collaboration with SOFTSWISS Game Aggregator, a top supplier of aggregation services for the iGaming sector.

This partnership expands our collection of quick, lightweight, and player-endorsed slot games — which include a straightforward, user-friendly interface and compatibility with all key fiat, social, and crypto currencies — to a broader range of operator partners, providing captivating content that fuels growth.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”

This collaboration enables operator partners to provide quick, thrilling slot games with smooth integration, complete compliance, and a consistently dependable player experience.

The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Smart Director of Product Gaming at AppsFlyer

AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out

Published

3 hours ago

January 14, 2026

GamingAmericas.com

appsflyer-state-of-gaming-report:-ai-is-flooding-mobile-gaming-marketing-channels-and-raising-the-cost-of-standing-out

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.

“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”

Additional key insights from the State of Gaming for Marketers 2026

Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.

Methodology

AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.

The full report is available at: appsflyer.com/resources/reports/gaming-marketers/

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