Playtech has released the third edition of its e-book focusing on the Latin American gambling industry. This edition, explores player trends, concerns, and key interests, offering expert insights on responsible gaming to industry peers in one of the fastest-growing regions worldwide.

The latest version of the study includes significant updates and findings from a survey conducted with 2500 people across Latin America. Participants from Argentina, Brazil, Chile, Peru, and Colombia shared their experiences as online players, providing a comprehensive overview of public perceptions of the Latin American market, including previously unpublished insights.

Brazil and Peru launched online gambling regulations this year, and player perceptions are shifting. The new regulations have increased confidence in the sector, with only 25% of respondents avoiding betting due to concerns about fraud and gambling-related harm. Peru has seen the highest rate of frequent players, with 92% betting monthly, and 80% of respondents supporting stronger regulations on betting advertisements.

In Argentina, 77% of respondents advocate for stricter regulations on betting advertisements, similar to other countries, while 88% support stronger age verification policies on betting websites due to challenges with minors playing online. In Chile, 63% of participants feel safer using a legal and registered platform, though only 15% consider themselves fully up-to-date with current legislation.

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Colombia, which has updated its regulations in recent years, emerged as the most mature market surveyed. The importance of fast and reliable payment providers was highlighted, with 58% of Colombians citing this as the most crucial factor when choosing a gambling platform.

Mor Weizer, CEO of Playtech, said: “We are pleased to release our third report on ‘Responsible Gambling: Consumer Insights and Trends in Latin America.’ Since launching the first edition in 2020, our goal has been to provide the sector with a deeper understanding of the region’s specific needs and challenges as the online gambling sector continues to mature and evolve with new regulations. This latest edition provides valuable insights into local market nuances across Latin America. Markets like Brazil and Peru present significant opportunities for growth and innovation. Playtech is excited to play a pivotal role as a technology partner, contributing to the sustainable growth of the online entertainment sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech is committed to supporting the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment.”

Relax Gaming, the iGaming aggregator and unique content supplier, continues its successful expansion into Latin America upon entering both the Brazilian and Peruvian markets on 1^st January.

This landmark move comes after the company made its highly anticipated debut in the region by entering Mexico in 2021 and Colombia in 2022, bringing its popular content portfolio to players.

In line with its long-term expansion strategy, the studio is now offering over 40 of its top-performing titles to several operators, including Kaizen, Bet365, and Paddy Power Betfair in Brazil and Betsson and SkillOnNet in Peru.

As part of its deployment in these key LatAm markets, Relax will also begin delivering a number of leading games developed by select partners from its Silver Bullet aggregation program.

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These market entries further showcase the company’s commitment to the fast-growing Latin American landscape. Additionally, Relax Gaming’s presence at the SBC Rio Summit further highlights its commitment to enhancing its regional presence.

Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, said: “Brazil’s move towards regulated online gambling is one of the industry’s most exciting developments, and Peru has always been a region that holds great importance and promise. With the licensing and responsible gambling framework in place, Relax Gaming is well-positioned to capitalise on these growing markets.

“Relax Gaming will now focus its efforts on expanding its footprint across this part of the world, aligning with its broader growth strategy in regulated markets.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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