Gambling in the USA
PlayUSA.com predicts $400 million to be legally bet on Super Bowl
Thirteen states representing a population of 70 million people will offer some form of legal sports betting for NFL’s showcase game
Legal online and retail sportsbooks across the country will take in $400 million in total bets for Super Bowl LIV, analysts for PlayUSA.com project. Even if less money comes in, the matchup between the San Francisco 49ers and the Kansas City Chiefs, set for Sunday, Feb. 2, will almost certainly bring in more money via legal sportsbooks than ever before.
“With the proliferation of legal sports betting across the U.S., there is no doubt that this will be a record year for legal bets on the Super Bowl,” said Dustin Gouker, lead analyst for PlayUSA.com. “An interesting matchup that is nearly a pick ’em will help spur action, too. As a result, records in states such as Nevada and New Jersey, where both online and retail sports betting were legal for last year’s game, are also in jeopardy.
The Super Bowl is easily the most bet-on sporting event in the U.S., drawing an estimated $6 billion in legal and illegal bets in 2019, according to estimates from the American Gaming Association. That number will reach almost $7 billion in 2020, the AGA estimates.
For this year’s game, consider:
- Thirteen states — Nevada, New Jersey, Pennsylvania, Indiana, Iowa, Rhode Island, West Virginia, Oregon, Arkansas, Delaware, Mississippi, New Mexico, and New York — representing a combined population of 70 million, will offer a means to place a legal bet on this year’s Super Bowl.
- Eight of those states — Nevada, New Jersey, Pennsylvania, Indiana, Iowa, Rhode Island, West Virginia, Oregon — offer both online and retail sports betting.
- Seven states, representing a combined population of 30 million, accepted legal bets for last year’s game between the New England Patriots and the Los Angeles Rams. In addition, some states had yet to launch online sportsbooks, leaving retail sportsbooks as the only vehicle to place a bet in states such as Pennsylvania.
- The country’s two largest sports betting markets, Nevada and New Jersey, combined to generate more than $180 million in bets for the 2019 game.
- New Jersey sportsbooks, which offered legal wagering on the Super Bowl for the first time in 2019, attracted $34.9 million in bets but lost $4.6 million.
- Nevada’s $145.9 million handle was the state’s second-best all-time, but down from the record $158.6 million in 2018.
“Not only has the number of legal sports jurisdictions doubled from last year’s game, states such as New Jersey and Pennsylvania have boomed,” Gouker said. “That all adds up to a historic weekend ahead for sports betting.”
Kansas City is currently a consensus 1.5-point favorite over the 49ers. And with the Chiefs’ top-ranked passing attack matched up against the 49ers’ second-ranked pass defense, the over/under is now set at 54 points.
Prop bets should once again bring added attention from bettors to the game. Books will offer odds on aspects of the game that range from what player will score the first touchdown to the color of the Gatorade dumped on the winning coach.
“Online and mobile sportsbooks are a key tool in driving in-game and prop betting, giving states with a robust digital presence a significant advantage,” Gouker said. “In New Jersey, nearly 88% of all bets were made online in December. And that allows operators to attract bettors with prop bets and keep them engaged with in-game betting.”
For more information, visit www.playusa.com/super-bowl-betting.
Conferences
Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026
Digicode announced its participation in the Indian Gaming Tradeshow & Convention 2026, taking place March 30 – April 2, 2026, at the San Diego Convention Center. The event is recognized as the largest gathering dedicated to the tribal gaming industry, bringing together tribal leaders, casino executives, regulators, and technology providers to explore the latest developments shaping the sector.
Organized by the Indian Gaming Association, the annual convention serves as a key platform for discussing innovation, regulatory developments, and strategic opportunities across both land-based and digital gaming ecosystems.
“At a time when tribal gaming organizations are increasingly exploring digital transformation and operational modernization, the Indian Gaming Tradeshow & Convention provides an important forum for collaboration,” said Elkhan Shabanov. “We look forward to connecting with industry leaders and sharing how modular technology architectures can help operators scale efficiently, improve operational control, and build platforms designed for long-term growth.”
During the event, Digicode will highlight its Diger Suite, a modular ecosystem of gaming technology solutions designed to help operators modernize infrastructure and reduce reliance on legacy systems. The platform enables gaming organizations to implement flexible, scalable technology stacks that support both current operations and future expansion.
Key solutions within the Diger Suite include:
- DigerRGS – A next-generation gaming platform designed for high-throughput performance and full intellectual property ownership.
- DigerPAM – A cross-market-ready player account management system that supports scalable user management and regulatory compliance.
- DigerPay – A PSP-agnostic payment gateway supporting more than 200 payment methods with integrated real-time fraud protection.
- DigerClick – A fully owned affiliate management platform offering customizable tools, campaign management, and performance analytics.
- DigerCompanion – An AI-driven assistant designed to support multilingual player engagement, responsible gaming initiatives, and automated compliance workflows.
Digicode experts attending the convention will also share practical insights into how gaming operators can strengthen their technology infrastructure, streamline payment operations, automate player support processes, and maintain greater control over their digital platforms as the industry continues to evolve.
By participating in the Indian Gaming Tradeshow & Convention 2026, Digicode aims to expand its engagement with tribal gaming organizations and technology partners and contribute expertise in platform engineering, payments infrastructure, and AI-driven operational tools.
The post Digicode to Showcase Technology Solutions at the Indian Gaming Tradeshow & Convention 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 Indian Gaming Tradeshow & Convention
BMM Innovation Group to Advise Tribal Leaders on Compliance, Cybersecurity and Training at IGA 2026
BMM Innovation Group, an international technology firm offering compliance testing, cybersecurity, and training services for the regulated global gaming sector, today declared its backing and involvement in the 2026 Indian Gaming Tradeshow & Convention (IGA) from March 30 to April 2 at the San Diego Convention Center. With its three leading brands, BMM Testlabs, BIG Cyber, and RG24seven Virtual Training®, BIG maintains its enduring dedication to supporting Tribal regulators, suppliers, and operators throughout North America.
The BMM Innovation Group serves as a sponsor for the show, highlighting its evident and continued commitment to the Tribal gaming community. The Company is dispatching representatives from BMM Testlabs, BIG Cyber, and RG24seven Virtual Training to engage with Tribal leaders and industry partners during the event.
BMM Chief Government and Regulatory Officer Travis Foley said, “Tribal gaming has always been central to BMM’s story. We are honored to support the Indian Gaming Association and to continue working alongside Tribal suppliers, regulators, and operators to strengthen compliance, protect players, and support sustainable growth across Indian Country.”
At the conference, BIG specialists will participate in multiple key educational sessions aimed at assisting Tribal gaming organizations in enhancing operations, security, responsible gaming, and human resources:
- Peter Nikiper, Director-Technical Compliance, will deliver Level III Commissioner Training on Network Risk Assessment, helping regulators better understand today’s evolving technology risks.
- Heather Lee, Senior Director of Sales at BIG Cyber, will moderate the panel Cyber Defense Fundamentals: Protecting the Gaming Enterprise, focused on practical strategies to strengthen cybersecurity readiness.
- Wendy Anderson, CEO of RG24seven Virtual Training, will speak on the responsible gaming panel, Innovate. Protect. Heal: The Future of Tribal Problem Gambling Prevention Begins Here, and will also moderate the HR-focused session, Workforce Sustainability: Building Talent Pipelines That Actually Hold.
BMM Innovation Group provides Tribal gaming organizations an all-encompassing range of services via BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, which includes product testing and certification, cybersecurity safeguards, and compliance-focused virtual training tailored for gaming staff.
The post BMM Innovation Group to Advise Tribal Leaders on Compliance, Cybersecurity and Training at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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