Gambling in the USA
A Record 26 Million Americans Will Wager on Super Bowl LIV
Approximately 3 million more American adults say they will wager on this year’s Super Bowl than last year, according to new data released today by the American Gaming Association (AGA). The AGA estimates Americans will wager approximately $6.8 billion on the NFL championship game between the Kansas City Chiefs and San Francisco 49ers.
Key findings from the survey, conducted by Morning Consult, include:
- More than one-in-ten American adults plan to bet on Super Bowl LIV.
- Of the 26 million Americans who will wager on the Super Bowl, close to 4 million will place a bet in person at a brick-and-mortar sportsbook, a 25 percent increase from last year.
- Nearly 5 million will place a bet through an online or mobile platform, either through a licensed, legal operator or an illegal offshore book, a 19 percent increase from last year.
- Millions more will wager with a bookie, in a pool or squares contest, or casually with family or friends.
- 52 percent say they will bet on the Kansas City Chiefs, while 48 percent will bet on the San Francisco 49ers.
“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” said Bill Miller, president and CEO of the American Gaming Association. “With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”
Viewership for NFL games rose five percent in 2019, up another five points from the year before. This is yet another example of how the NFL will earn approximately $2.3 billion annually due to increased fan engagement from sports betting. Previous AGA research found that 75 percent of NFL bettors say they are more likely to watch a game they have bet on, and sports bettors are more interested in the NFL than any other professional sports league.
“I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act was overturned,” continued Miller. “What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting—to the detriment of the illegal market—truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”
These findings, along with the AGA’s outlook for sports betting in 2020, will be discussed on a media call today at 11 a.m. ET.
Background
- Since the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act in May 2018, more than $17 billion has been legally wagered on sports.
- Fourteen states now offer legal, regulated sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months.
- AGA research found that more than 38 million American adults planned to bet on the NFL’s 100th season.
Methodology
Morning Consult conducted the online survey on behalf of the American Gaming Association between Jan. 21-22, 2020, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
About the AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
American gambling industry
Gaming Americas Weekly Roundup – October 27-November 2
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The National Council on Problem Gambling (NCPG) announced the addition of the Texas Coalition on Problem Gambling and the Vermont Council on Gaming and Health as its newest state Affiliate members, joining a growing community of organisations dedicated to advancing prevention, education, treatment and recovery for those impacted by problem gambling. While NCPG advocates for problem gambling programmes, policies and funding at the national level, its state affiliates focus efforts closer to home – connecting individuals and families with local resources, community partners and culturally relevant support. With these new additions, NCPG now has Affiliates in 37 states.
The Michigan Gaming Control Board (MGCB) has taken further enforcement action against unlicensed gambling operators, issuing cease-and-desist letters to eight online casinos found to be illegally offering internet gaming to Michigan residents. The letters were recently sent to Aussie Play, CryptoGames, FortuneJack, Hugewin Casino, My Stake Casino, Play at Harry’s Casino, RuneChat and Slots Garden. Michigan’s regulated internet gaming and sports betting markets are reserved exclusively for operators licensed and monitored by the MGCB. Any site that offers gambling without state authorisation violates multiple statutes, including the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act and sections of the Michigan Penal Code.
Great Canadian Entertainment announced that 10 of its casinos from coast to coast have successfully achieved RG Check reaccreditation, one of the world’s most comprehensive and rigorous responsible gambling accreditation programmes. RG Check is governed by the Responsible Gambling Council (RGC), an independent non-profit organisation recognised internationally for advancing responsible gambling standards. The programme evaluates gaming facilities on a broad set of best-practice criteria, including player safeguards, staff training, self-exclusion options, advertising standards and continuous improvement practices.
Partnerships
CT Interactive is expanding its presence in Peru with a new content launch on Te Apuesto, offering players a curated selection of top-quality games proven successful in other regulated markets. As part of the launch, Te Apuesto will offer exclusive access to Duck of Luck Buy Bonus from CT Interactive’s popular Buy Bonus series. The game features an innovative one-level Buy Bonus mechanic, delivering more strategic gameplay and greater player control. Another exclusive title, Lucky Clover 10, features vintage-inspired graphics and a strong mathematical model, delivering a smooth, engaging gameplay experience. In addition the exclusive titles, Te Apuesto players will also enjoy a variety of new games, including Enchanted Woods, The Shining Globe, Hyper Cuber, The Wild Rhino and Kyoto Magic.
Betsson Group has announced a new partnership with the Peruvian Volleyball Federation (FPV), becoming the Official Sponsor and Naming Partner of Peru’s premier women’s volleyball competition, now officially called the Betsson Peruvian Volleyball League. The 2025/2026 season of the Betsson Peruvian Volleyball League will take place from 25 October 2025 to 3 May 2026, marking the beginning of an exciting new chapter for Peruvian volleyball. This partnership aims to elevate the visibility, professionalism and competitive standards of the sport, strengthening its presence both nationally and internationally. During an official press conference, FPV President Gino Vegas highlighted the key developments of the organisation of the tournament and expressed his enthusiasm for Betsson’s involvement as the league’s new main partner.
The post Gaming Americas Weekly Roundup – October 27-November 2 appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – September 29-October 5
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Jackpot Digital Inc. has announced that it has been granted a Manufacturer and Distributor License by the Mississippi Gaming Commission. This approval authorizes Jackpot Digital to supply gaming equipment to licensed casino operators throughout Mississippi. This marks the Company’s second state-level manufacturer’s license in the US. Additional licensing applications are currently pending in other jurisdictions as part of the Company’s ongoing growth strategy. Mississippi is one of the nation’s premier destination gaming markets, generating over $2.4 billion in gross gaming revenue in 2023. The state’s Gulf Coast and Biloxi regions are particularly well known for their vibrant casino tourism and established gaming brands.
iDEA (iDevelopment and Economic Association), the leading trade association representing the U.S. online gaming industry, launched the definitive online destination for all things online gambling: ideagrowth.org. The new website provides the media, and U.S. legislators and regulators, a comprehensive resource for data-driven research, policy insights, and responsible gaming resources. The new website provides the industry’s most vital statistics and research — from consumer protections to economic development — in an engaging, accessible format designed for maximum impact.
CT Interactive has further strengthened its international presence by expanding its certified game portfolio on the regulated Peruvian market with 20 new titles. This milestone underscores the company’s commitment to delivering high-quality, engaging gaming content tailored specifically to regional markets. The newly certified portfolio features titles from CT Interactive’s popular Buy Bonus product line, including fan favorites such as Duck of Luck, Fruits & Sweets, Doctor Winstein, and Nanook the White Ghost. These enhanced editions deliver dynamic gameplay with one- or three-level Buy Bonus options, giving players new tools for diverse strategies and greater control over the game’s pace and excitement. A highlight of the newly certified titles is the launch of Lucky Clover 10, the latest addition to the acclaimed Clover-themed series.
Partnerships
CT Interactive has entered a new phase of its Latin American growth by launching its complete portfolio of games on Rushbet in Mexico and Peru. This collaboration with Rush Street Interactive—one of the region’s leading online casino and sportsbook operators—marks a significant step in the company’s international expansion. Players on Rushbet now have access to proven favorites like Lucky Clover, 40 Treasures, Win Storm and Big Chilli, along with the engaging Hot Luck three-level jackpot, designed to enhance player excitement and retention. This partnership underscores CT Interactive’s commitment to long-term collaboration and delivering tailored gaming solutions across diverse Latin American markets.
Hard Rock International has announced its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events. A portion of proceeds from PINKTOBER sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.
The post Gaming Americas Weekly Roundup – September 29-October 5 appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – September 22-28
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the leading operators of regulated sports betting and online gaming in Brazil and worldwide, is beginning a process of leadership transition. Fernando Vieira is leaving the executive presidency of the institution to pursue a new professional opportunity in another sector. The association has already started the process of selecting Fernando’s successor, and during this transition period, André Gelfi, current director, board member and one of the founders of the entity, will serve as interim president. During his tenure, Fernando was one of the most active voices in consolidating the regulated betting sector in Brazil, helping to shape the public debate, expanding the responsible gaming agenda and leading the fight against the illegal market, which still represents a large portion of activity in the country.
Genius Sports Limited has announced that it has acquired Sports Innovation Lab, the leader in sports fan data. The acquisition fast-tracks the expansion of Genius Sports’ media business, combining the most comprehensive official game data with the deepest fan intelligence available. Together, the two companies will deliver a 360° view of the modern fan journey, uniting on-field performance with off-field transactions, unlocking new value and innovation across the global sports ecosystem. This combination creates the most comprehensive fan database in sports and entertainment, tracking billions of annual transactions, including purchases, attendance and viewership. It enables brands and agencies to target fans with unmatched precision, directly connect campaigns to real behaviours and transactions, and deliver measurable ROI across every channel.
Partnerships
CT Gaming has announced another successful installation in the Latin American region, strengthening its footprint in one of the most dynamic gaming markets worldwide. In partnership with Group Caliente, CT Gaming has introduced the Diamond King 4 multigame on the cutting-edge NEXT cabinet at the operator’s venue in the region of Tijuana, Mexico. This installation brings a premium gaming experience, combining next-generation hardware with one of CT Gaming’s most celebrated multigames. This is not the first collaboration between CT Gaming and Group Caliente, as the two companies have built a strong and lasting partnership over the years. However, the new project represents an important step forward, further enhancing the gaming offerings available to players in the region.
BetMGM has announced a new content partnership making BetMGM the presenting sponsor of Playmaker HQ’s “Roommates Show” with Jalen Brunson and Josh Hart. Playmaker HQ, part of Better Collective’s global House of Brands, is also debuting “No Limit” under its dedicated casino content arm, All In – a new show featuring former NBA star Iman Shumpert. BetMGM will serve as the presenting sponsor. “Roommates Show” is a weekly video podcast hosted by Josh Hart and Jalen Brunson, two of the NBA’s top rising stars and backcourt dynamic duo of the New York Knicks. Joining Josh and Jalen is their best friend and college roommate, Matt Hillman, serving as the show’s third co-host. The latest season began September 6 with BetMGM as the presenting sponsor.
The post Gaming Americas Weekly Roundup – September 22-28 appeared first on European Gaming Industry News.
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