Industry News
Merkur’s latest launches bring the heat to ICE London
Whether sipping on sunshine from a tropical island or feeling the hot breath of a dragon, Merkur Gaming’s latest three games are set to catch fire at ICE London as the company prepares for a “big” show and an even bigger year ahead…
“Maximum performance and maximum entertainment,” is how Merkur Gaming has described its focus at the start of 2020 as the company prepares to enhance its online portfolio even further following a hugely successful year launching eye-catching and popular new titles. The launch of its three latest titles, Dragon’s Maid, Mojito Beach and Tri Piki, is testament to the Gauselmann subsidiary’s ongoing reel game line-up expansion with 2020 set to be a shining year for new releases according to Maja Cvetkovic, Business Development Manager – Online at Merkur Gaming.
Commenting on the company’s latest, sizzling reels, Cvetkovic said: “Our newest releases all deliver on our usual strong passion for details of classic casino games with an online twist and will for sure match players’ expectations as they combine unique mathematics and in-game features in fun and exciting ways.”
Dragon’s Maid is a 5-reel with 10, 20 or 40 win lines, which beckons players into a story of a special hero family of the titular maid and her dragons. “We developed a game which centred around the unbreakable bond between the Dragon’s Maid and these majestic blue Dragons. Have you ever seen lively creatures being there for each other, going through one adventure after the other and always holding their backs? This game will bring this unique story to life as players learn from their deep relationship.”
This medieval game features wilds and sticky wilds centred around the adventure whilst also bringing its fantasy creatures into a new free game feature. “The Maid and the Dragons help each other and use their strengths also for the other one’s benefit,” Cvetkovic explained. “Players can also make their way into the free game feature. The number of free games which are set off is based on a secret magical formula only the Dragons know: Depending on how many of his Dragon mates the blue Dragon summons, the number of free games is decided. This means that the Dragon’s Maid belongs to a big Dragon family and in a good family everyone does his best for the other family members!”
Merkur Gaming’s other latest release bring players in contact with a different kind of heat, the hot summer sun of the tropics filled with surfing, swimming and sipping on cocktails. Mojito Beach delivers a party in a glass with a 5-reel-10-win-lines-game which makes the famous rum-based beverage the star of the show.
“For this impressive slot we wanted to offer the feel of the bright sun, big waves on the shore and the famous Mojito Beach Party as well as big payouts and some winning wild features,” Cvetkovic said. “Players will meet a highly motivated barkeeper and his female co-worker who created her own Mojito recipe! She creates and serves them with all her talent as she is wild and expanding wild but her speciality is also to turn all the glasses of Mojito appearing on the reels into wild symbols as well. This is a game filled with good times from the music, stunning graphics and gameplay, bring out the ice and let’s get this party started!”
Finally, Merkur’s Tri Piki game brings the myths of a tropical island, which is a highly popular game theme in the reel game sector, into a winning formula of wilds and scatters for players of any type. The story unfolds of a dancing woman who uses spiritual magic to keep the sunset sparkling through the night which all combines with state-of-the-art game mathematics and a calming, meditative gameplay.
“Tri Piki is a 5 reels and 10 or 20 win line game in which the dancing woman is wild and scatter and sets off 10 free games when her symbol appears 3 times on the reels. Through her ritual dance she chooses 3 special symbols and hides all of the symbols under shells which then have to be picked by the player or her upon which she reveals the special symbols.”
Cvetkovic concluded: “Tri Piki is not a typical vacation destination and as a game it stands out for the variety of hidden in-game features tied into the idyllic setting. In daylight when the dancing Woman sleeps, you can sip on mango sunshine cocktails and bathe in the sun, doing a trip with the boat or swim with the dolphins in the sea. So this small island bears more hidden treasures than those which can be seen at first sight. The beautiful nature of Tri Piki is outstanding and definitely provides everything a player needs to forget the hectic life outside.”
Betting and Gaming Council
Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns
Reading Time: 2 minutes
Proposals to significantly increase the tax rate on gaming machines could have dire consequences, threatening the existence of 3,400 betting shops and putting 25,000 jobs at risk, as highlighted by industry research.
According to findings from the Betting and Gaming Council, a recent report submitted to the Treasury by a think tank suggests raising the Machine Games Duty (MGD) from 20% to 50%, which could devastate high streets across Britain. Currently, there are about 5,800 betting shops in the UK, which not only support 42,000 jobs but also contribute £140 million annually to horse racing.
This sector pays approximately £1 billion in direct taxes to the Treasury and another £60 million in business rates to local councils. Under the proposed increase from the Institute for Public Policy Research (IPPR), with each bookmaker restricted to four gaming machines, we could see the closure of 3,400 shops. This could lead to the loss of 25,000 jobs and a reduction of £84 million in essential funding for horse racing, further straining already beleaguered high streets.
This warning comes in the context of campaigns from anti-gambling organizations urging Chancellor Rachel Reeves to elevate taxes on regulated betting and gaming as a means to help bridge a £30 billion shortfall in public finances.
BGC Chief Executive Grainne Hurst said: “Any increase in betting and gaming taxes on any part of the industry would hammer ordinary punters while threatening British jobs, high streets and the future of horse racing.
“The figures for Machine Games Duty speak for themselves – thousands of shop closures, tens of thousands of job losses, and an £84 million hit to horse racing. This isn’t a small tweak to the tax system – it’s an act of economic vandalism against communities, workers and Britain’s second most popular spectator sport.
“These proposals risk achieving the exact opposite of what the Treasury intends – lower tax receipts, fewer jobs and more punters turning to unsafe, unregulated black market gambling.
“Britain’s betting and gaming sector is one of the most highly regulated in the world, supporting jobs, investment and sport across the UK.
“We urge the Government to resist short-term tax raids that would cause long-term damage – to jobs, to the economy, and to the future of British sport.”
Nearly half of all UK pubs host at least one gaming machine, earning landlords around £9,000 a year on average. Any sharp increase in MGD would add further pressure on those businesses, as well as on bingo halls and casinos that also rely on gaming machines for revenue.
The wider high street would feel the impact too. Research by ESA Retail found that 89% of betting shop customers visit other local businesses during the same trip – underlining the role bookmakers play in supporting footfall and spending.
BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in taxes, and support more than 109,000 jobs – including thousands in hubs such as Manchester, Leeds, Stoke-on-Trent, Sunderland and Nottingham.
The IPPR has suggested that increasing gambling taxes could raise up to £3.2 billion a year by hiking MGD and Remote Gambling Duty to 50%, and doubling General Betting Duty to 30%.
However, independent analysis shows such measures would damage the regulated sector, cut jobs and tax income, and drive more consumers towards unregulated operators.
Source: bettingandgamingcouncil.com
The post Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns appeared first on European Gaming Industry News.
Asia
FUN88 Launches AI Game Recommendations, Setting New iGaming Standard
Reading Time: < 1 minute
FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
AskGamblers Casino Complaint Service
AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players
Reading Time: < 1 minute
The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.
At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.
After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.
Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.
Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”
The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.
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