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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

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Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.

The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.

Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.

Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”

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“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”

The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.

The Apple Design Guidelines UX Review can be accessed here.

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StatRankings Launches with Aim to Deliver Faster, Cleaner, and Smarter Sports Data Experience

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StatRankings, the ultimate data hub for sports fans, bettors, and fantasy players, announced the launch of its new website. Designed for speed, simplicity, and privacy, StatRankings helps users make smarter decisions by removing the clutter of outdated, stat sites. With more than 500 NFL data points organized on dedicated, ad-free pages, fans can instantly find the data they need to help set fantasy lineups or put together a betting slip without endless tables, pop-ups, or dashboards getting in the way.

“The sports stats industry has been stuck in the past for too long. These sites supposedly designed for bettors, fantasy players, and media are archaic, cumbersome, and confusing. We are committed to keeping the experience of finding stats as smooth and easy as possible, without all the noise. We want StatRankings to represent a new standard in how sports data can be delivered,” said Kevin Adams, Founder of StatRankings and fantasy sports industry veteran.

In addition to the launch of its website, StatRankings created a partnership with One Week Season, a premium DFS (Daily Fantasy Sports) subscription service that offers content, tools, and community. StatRankings data will be used across shows and articles found on One Week Season’s site for the duration of the NFL season.

“One Week Season is all about teaching people the ‘how’ when it comes to becoming a better DFS player. StatRankings helps us in that mission by making sharper and deeper data more accessible and doing so in a manner that has previously been awkward and downright clumsy. By incorporating StatRankings into our content, we’re able to offer the most optimized insights to our users for their success,” said One Week Season’s CEO Jordan Tohline.

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The post StatRankings Launches with Aim to Deliver Faster, Cleaner, and Smarter Sports Data Experience appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Americas Weekly Roundup – August 11-17

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

AU10TIX announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds. In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU and Australia.

Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series. Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience. Signature American Roulette follows the recent launches of fan-favourite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative.

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Novig announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures and Gaingels. Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds and the risk of being penalised for winning.

Partnerships

IGT announced that it has secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente. Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.

CT Interactive has announced a strategic partnership with Ondiss. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market. This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.

The post Gaming Americas Weekly Roundup – August 11-17 appeared first on European Gaming Industry News.

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PAGCOR Opposes Online Gambling Ban Amid Pressure to Criminalise the Industry

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PAGCOR, the Philippine gaming regulator, has opposed a proposed ban on online gambling, despite mounting nationwide calls to criminalise it over soaring numbers of addiction, debt and mental health cases.

The online gambling sector in the Philippines has been growing exponentially, with gross revenues jumping from $140M in 2022 to $2.4B in 2024, according to Senate Committee on Games and Amusement data.

The committee held a hearing last week, highlighting the human cost of the industry, with its members demanding to outlaw it, saying the country was facing a full-blown public health and social crisis.

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Sen. Erwin Tulfo, who led the hearing on online gambling, warned that “as long as online gambling exists, we are breeding the next generation of addicts, debtors, and broken families.”

He called for a ban and to “prosecute not only the operators, but also the enablers — in the government and in the private sector — who profit from this misery.”

PAGCOR, which is both an operator and regulator, said it “is not in favor of a total ban and instead advocates for stricter regulation.”

The regulator said that illegal operators are the real problem.

“Unfortunately, many of these unregulated online operators are based overseas who target Filipinos, most of whom do not realize that the sites they are playing on are not licensed by PAGCOR. This is where problems arise, especially regarding age restrictions.”

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But a survey cited by senators indicates that age was not the main issue. It indicated that 66% of Filipinos aged 18 to 40, and 57% of those aged 41 to 55 were engaged in online gambling. Nearly a third bet multiple times a week, some wagering up to $53 per session.

Majority Leader Joel Villanueva warned online gambling is a “growing national crisis” in the Philippines.

“People are not just risking their hard-earned money. They are putting their futures, families, and lives on the line. The lure of instant wealth has already led many down a path of addiction, debt, and despair,” he said.

“Online gambling is not just a matter of financial loss. It is strongly associated with serious mental and physical health issues, broken relationships, family conflict, increased cases of domestic violence and suicide, crime against persons and property, and ultimately, the erosion of opportunities and dignity in the lives of many Filipinos.”

The post PAGCOR Opposes Online Gambling Ban Amid Pressure to Criminalise the Industry appeared first on European Gaming Industry News.

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