Industry News
Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines
Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.
The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.
Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.
Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”
“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”
The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.
The Apple Design Guidelines UX Review can be accessed here.
Industry News
CT Interactive Reflects on Successful Showcase at ICE 2025
CT Interactive is marking a resounding success following its participation in last week’s ICE 2025 trade show. As a global iGaming provider of innovative gaming solutions, the company used the event to solidify its market presence, seal new partnerships, unveil new gaming content and engage in productive discussions about its ambitious growth plans.
CT Interactive’s showcase at ICE Gaming 2025 reaffirmed its commitment to supporting its partners by expanding its portfolio of games available for their platforms. The company’s efforts to release fresh and engaging content have already been met with enthusiasm, setting the stage for stronger collaborations and greater player satisfaction.
Another highlight of the event was the company’s announcement about its impending certification for the Brazilian market. This milestone will enable CT Interactive to officially enter one of Latin America’s most dynamic and fast-growing regions.
“We’re thrilled about the opportunities Brazil offers. We have prepared a games list designed to resonate with the preferences of Brazilian players, and we’re eager to bring our portfolio to this exciting market,” Martin Ivanov, COO of CT Interactive, said.
ICE Gaming 2025 also provided an excellent platform for CT Interactive to explore growth opportunities in Eastern Europe. With its strong regulatory framework and growing appetite for online gaming, Ukraine featured prominently in the company’s discussions. CT Interactive is about to conclude a deal with a local partner, significantly boosting its presence in this emerging market.
“The Ukrainian market holds tremendous potential, and we’re keen to expand our footprint there. We are confident that our diverse portfolio of high-quality games will meet the expectations of operators and players alike,” Martin Ivanov said.
The company’s new game releases were another highlight of its ICE Gaming presence. CT Interactive’s cutting-edge titles, designed with captivating visuals and engaging gameplay, were met with widespread acclaim. These releases are expected to captivate players and drive significant revenue growth for its operator partners.
Reflecting on the event’s success, Martin Ivanov stated that CT Interactive’s participation allowed it to strengthen its relationships with partners, explore untapped opportunities and reinforce its position in the gaming industry.
“The show was an incredible opportunity to engage with our partners, showcase our innovations, and discuss strategies for mutual growth. We leave ICE Gaming 2025 energised and excited for what’s next,” Martin Ivanov added.
The post CT Interactive Reflects on Successful Showcase at ICE 2025 appeared first on European Gaming Industry News.
Industry News
Quantum Gaming Announces Phillip Pistauer as its New COO
Quantum Gaming, a leading provider of innovative technology solutions for the iGaming industry, has announced the appointment of Phillip Pistauer as its new Chief Operating Officer (COO). Phillip joins the executive board, which includes CEO Oliver De Bono, and Chief Revenue Officer (CRO) Soteris Varnava. Together, this dynamic leadership team is poised to drive Quantum Gaming’s vision of redefining the iGaming landscape.
Phillip Pistauer’s journey in the iGaming industry began in 2013, with a trial-by-fire experience launching a brand on the EveryMatrix platform. This early challenge required him to learn the intricacies of the industry quickly and sparked his passion for the field. Recognising the immense opportunities in iGaming, Phillip strategically relocated to Malta where he joined NetEnt during its commercial expansion.
In 2020, Phillip joined Singular, a Georgia-based company renowned for its advanced platform technology. Initially appointed as Head of Account Management, he later transitioned to Head of Platform following Singular’s acquisition by Flutter International.
As part of Singular’s growth strategy, Phillip assumed the role of Head of Product in March 2024, further solidifying his reputation as a forward-thinking leader in iGaming.
Oliver De Bono, CEO of Quantum Gaming, said: “Phillip has a rare mix of operational expertise and vision for innovation. He’s been through every level of this industry, and it shows in the way he approaches challenges. We’re thrilled to have him on board as we gear up for some big moves this year.”
Among several exciting initiatives within the company, Quantum Gaming is also working on integrating AI-driven solutions to further enhance customer experience and operational efficiency. This AI project, along with others, reflects the company’s commitment to staying ahead of industry trends.
In addition to Phillip’s appointment, Quantum Gaming is expanding its leadership team further with the upcoming addition of a Head of Affiliation, Head of QA, Head of Finance and Head of Sales. These new roles reflect the company’s commitment to strengthening its operations and building a robust foundation for future growth.
Soteris Varnava, CRO of Quantum Gaming, said: “Having Phillip on the team gives us an incredible advantage. He brings a fresh perspective and a proven ability to get things done. With the new leadership hires we’re making, 2025 is shaping up to be a transformative year for Quantum Gaming.”
The post Quantum Gaming Announces Phillip Pistauer as its New COO appeared first on European Gaming Industry News.
Industry News
SUZOHAPP Appoints Geoff McDowell as New President
SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.
McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.
“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.
Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.
The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.
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