Press Releases
The Chase is on for Betcom
Betcom, part of the highly successful Gauselmann Group of UK facing gaming brands will be showing two Cat C products at EAG both of which are licensed from the creators of popular television quiz shows Deal Or No Deal and The Chase.
Utilising popular licensed themes to create a strong gaming proposition is a valuable tactic as Simon McCarthy, Managing Director of Betcom, outlined: “Typically a great licence will be a theme or brand that gives the game a recognisable and familiar walk up factor’ he said. “As well as being familiar and popular it helps if the programme is linked to winning a monetary prize which is the case with both Deal Or No Deal and The Chase. The licence must also represent a good ‘fit’ with the entertainment theme and as a result enhance the player experience.
“However, at at the end of the day it’s the players’ acceptance of the theme as well as the core game elements which will determine whether a product is successful or not. The market can be certain that Betcom product comes from a solid base line with our player profiles performing model after model.”
Being part of the Gauselmann Group, Betcom is able to draw on the insight and experience of its sister companies in this case having access to those licenses which have already been successful within the digital arena and which therefore can be profitably incorporated into Betcom’s bricks and mortar portfolio. “Of course it’s a massive help being part of a broader very successful Group and one which clearly benefits our customers,” stated McCarthy.
“The current range including our pipeline for 2020 covers four different profiles. We look to offer a mix and match of profiles in order to deliver full operator flexibility when injecting new models.”
As well as Deal Or No Deal, which was one of the best selling models of 2019 a success which helped Betcom to grow its market share, year-on-year, the company will also be showing The Chase – Head to Head, which represents a new profile as a strategic initiative to help grow the player base.
The leading betting platform announces special promotions for the biggest horse racing event of the year.
As the excitement for the Grand National 2025 builds, one major betting brand is ahead of the field. Casino Kings announced an exclusive Grand National betting offer; when you bet £10 on any race, they’ll award you a £30 free bet. This promises to make this year’s Grand National Festival more exciting than ever. Whether you’re a seasoned bettor or just enjoy a flutter on the nation’s favourite horse race, this elite promotion is designed to bring more value, boost Grand National returns, and a superior betting experience to punters across the UK.
A Grand Offer for the Grand National
Casino Kings has been a trusted name in the casino industry for over a decade, and last year they ventured into the sports betting world and haven’t looked back since. Known as the world’s most famous steeplechase and the most watched horse race in the world (estimated at 600 million viewers) this year’s Grand National runners are set to compete in a race like no other. To celebrate the event, Casino Kings is rolling out an exciting promotional offer for new and existing customers alike.
“The Grand National is not an event to miss out on in this industry,” says James Dowd, CEO of Casino Kings. “Since we launched the sportsbook on Casino Kings at the end of last year, it’s been our biggest interest to provide the best sports betting experience, we possibly can. Our Grand National offer this year is only a glimpse of what’s ahead for our customers!”
What’s in the Offer?
Casino Kings’ Grand National 2025 offer is all about giving bettors the best possible value on their wagers. Here’s what’s included:
- Bet £10, Get a £30 Free Bet – Simply deposit £10, and they will instantly reward you with a £30 free bet to use on Grand National runners.
- Available to All Customers – Unlike many promotions that are exclusive to new players, this offer is open to both new and existing customers, so everyone can enjoy the benefits.
- Flexible Way to Play – Your free bet can be used on multiple days across the Aintree Grand National on a one-time stake.
- Simple and Hassle-Free – No complicated terms, just deposit and play with ease, making it the perfect offer for Grand National fans of all experience levels.
Why This Year’s Grand National is One to Watch
The Grand National 2025 is set to be one of the most competitive races in recent history. Included in the strong lineup of Grand National horses; I Am Maximus, Intense Raff, Stumptown, and Iroko are all competing for glory at Aintree. Betting fans will be on the edge of their seats from the starting gun to the final fence.
Adding to the excitement, demand for this year’s Grand National has reached new heights. Grand National Saturday is officially sold out, and Friday’s Ladies Day has also sold out, proving just how much anticipation surrounds the event. With a fantastic weather forecast for race weekend, the atmosphere at Aintree is expected to be electric.
Casino Kings’ Grand National betting offer means you won’t just be watching the action – you’ll be part of it. The latest Grand National news suggests that this year’s race is packed with contenders, and with the best Grand National odds, you can bet smarter and with more confidence.
And after a turbulent Cheltenham Festival, where many favourites failed to deliver, punters are looking for a much-needed comeback at the Grand National. Could this be the race that turns fortunes around for bettors? With Casino Kings’ offer, there’s never been a better time to get back in the game.
How to Claim the Offer
Getting in on the action is simple:
- Sign up or log in to your Casino Kings account.
- Deposit using the code ‘GRAND’ and place your bet on any of the Grand National runners.
- If you’re a new or old customer, enjoy your free bet with the King Casino.
- Keep an eye out for live betting opportunities as the race day unfolds.
Bet Smart, Bet Safe
Casino Kings is committed to responsible gambling and encourages all bettors to play responsibly. With features like deposit limits, time-outs, and self-exclusion tools, Casino Kings ensures a safe and enjoyable betting experience for everyone.
About Casino Kings
Casino Kings is a leading UK-based sports betting and online casino platform, offering top-tier odds, exciting promotions, and a seamless betting experience. With a focus on innovation, fair play, and customer satisfaction, Casino Kings continues to be a favourite destination for betting enthusiasts.
For more information on Casino Kings’ Grand National betting offer, visit www.casinokings.com.
The post Casino Kings Launches Exclusive Grand National Offer for Betting Fans appeared first on European Gaming Industry News.
Innovative provider takes its classic slot games and smart subscription-based commercial agreement into its second market via deal with popular online casino brand
Cherry Play, the in-demand content provider with a unique subscription-based commercial model that’s taking the market by storm, has expanded into the Belgian market through a deal with leading online casino brand, StarCasino.
The partnership means players at StarCasino.be can now access the provider’s proven slot content including titles like Multi Banks, Super Coin, Chef Super Bet and others as well as its Golden Cherry Jackpot System.
These games, which have been built on Bragg Gaming’s cutting-edge technology stack to provide unrivalled quality for players and a smooth, seamless integration for operators, have already hit the mark with players in the Netherlands where they are live with several top-tier casino brands.
StarCasino becomes the first operator in Belgium to offer Cherry Play’s games to players and to take advantage of the supplier’s innovative subscription-based model. Instead of the industry-standard revenue share, StarCasino pays a monthly licence fee to access the provider’s games.
This allows StarCasino to give Cherry Play’s titles much better lobby positioning and increased promotional spend as the operator gets to keep the vast majority of the revenue each title generates.
Cherry Play only made its debut in January this year but has already built huge momentum behind the studio, launching its first six titles and integrating with big-name operators in the Netherlands and now Belgium.
Olga Bejela, Cherry Play CEO, said: “Launching in Belgium with StarCasino is another milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.
“Demand for slot content is high in Belgium and titles such as Multi Banks and Super Coin have been designed to deliver thrilling gameplay, and potentially big wins, so will absolutely hit the mark with StarCasino’s players.
“It’s also great for the operator to be able to take advantage of our subscription-based model which is proving to be a big draw.”
S. Maene, Director at StarCasino, added: “Cherry Play’s first run of games captures the essence of a slot but with its own unique twist on the gameplay to ensure a thrilling player experience from the first spin to the last.
“If its games caught our attention, its unique subscription model was a catalyst for getting the deal over the line as soon as possible and we are genuinely pleased to be the first brand in Belgium to be able to offer its games to our players.”
The post Cherry Play makes its debut in Belgium with StarCasino appeared first on European Gaming Industry News.
BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
The post BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO appeared first on Gaming and Gambling Industry in the Americas.
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