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Survey Shows Consumer Opinions on Post-Covid Gambling

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Synergy Blue has published a new survey report, unearthing consumer opinions on post-Covid gambling scenario.

The company asked the gamblers what they expect from operators when returning to casinos. More than half, 51 percent to be precise, opined that they’ll return to casinos once they reopen. But a majority of them want some long-term changes.

“The casino industry has been hit hard by the crisis and, with high levels of uncertainty surrounding the long-term impact, it’s difficult to map out the best path forward,” said Georg Washington, CEO of Synergy Blue. “Our goal with this report is to provide the industry with resources and insight into what gamblers would like to see and, more importantly, what they expect from casinos when they return. We’re all in this together. And together, we can rebuild our industry. But in order to do that, we’ll need to reshape it to fit the changed preferences of our biggest supporters: the gamers and gamblers themselves.”

The report, titled The Path Forward for Casinos in a Post-Covid World, was prepared after a survey conducted in late April 2020.  There were 1,000 participants who revealed that their expectations have changed and several new factors will influence their decision to return to casino floors, such as the experiences they now seek, the role the economy plays in their confidence, and if their interest in online and mobile gambling will continue after social distancing.

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European Gaming Congress 2024 (Warsaw, Poland)

The report also looks up on the health and safety standards that gamblers would like to see. While confidence is solid, gamblers also believe casinos need to take ongoing measures to ensure health and safety. The survey found that 56 percent of gamblers said casinos need to permanently improve their health and safety standards following the pandemic.

The report also reveals a dynamic that has long been on the radar of casinos. The data shows that a shift in casino demographics may happen much sooner than expected. Older gamblers are more hesitant to return to casinos amid higher concerns about health and safety. But younger demographics are now poised to lead the charge toward casino recovery. Nearly two-thirds (62%) of younger gamblers (ages 29 and under) and 56 percent of those ages 30-45 say they’ll gamble in casinos again once stay-at-home orders have lifted. Only 40 percent of respondents over age 60 said they too would return.

While slots were the traditional main draw for casinos, a younger generation of gamblers also points to declining interest in traditional slots. The survey found less than half (47%) of those 29 and under and 58 percent of 30-45 year olds said slot games would draw them back to casinos, compared to 69 percent of 45-60 year olds, and 73 percent of those 60 and older who are drawn to slot games.

 

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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