Industry News
European Lotteries Adapting to a Post-corona World
The lottery executives and industry experts in Europe have met together via an online webinar “Lotteries in COVID-19 Lockdown” to discuss the impact of COVID-19 on the lottery sector, the consequences for a post-corona world and the importance of continuing to fund good causes during a pandemic.
The webinar was organised by VIXIO GamblingCompliance in association with The European Lotteries (EL), together with representatives of two of EL Members the SAZKA Group and Veikkaus Oy. The webinar has gathered over 250 participants.
During the webinar, EL Secretary General Arjan van ‘t Veer outlined the situation for lotteries during the lockdown. In their immediate response to the outbreak, the vast majority of EL Members have already taken a series of priority actions to protect players and lottery employees, retailers and providers’ staff. The most common steps included remote working, travel restrictions and regular communication with the players and relevant stakeholders.
On the operational side, Mr. van ‘t Veer noted: ‘‘I have seen many EL Members take necessary continuity measure to make sure operations can continue. In the first days of the lockdown, there was a tremendous drop in sales, as retailers closed their doors and draws were postponed or cancelled. Early on, Members that operate slot machines, EGMs or casinos took their responsibility to close, in order to reduce large public gatherings. As the lockdown spread across Europe, more POSs were closed (some up to 100%) and sports betting took a major hit.’’
However, it is not all bad news. Mr. van ‘t Veer added, ‘‘Over the last few weeks some EL members have reported stable sales. Online games are performing better than expected, scratch cards are doing well, and many lottery campaigns are now focused on good causes to support the health sector and vulnerable people, such as funding for medical equipment or the delivery of daily essential supplies to care homes. Since the Easter break, there has been a positive impact on the sales of (draw based) games. There is still a long way to go but light is at the end of the tunnel. Some POSs are re-opening and Members are reporting preparations to get back to (full) business when possible.’’
Moderated by Andrew Gellatly, Head of Global Research at VIXIO, the discussions moved on to national situations and how lotteries can learn to co-exist with the virus.
Robert Chvatal, CEO of the Sazka a.s. and Sazka Group highlighted the observed “north-south divide,” i.e. differences in impact on lottery business between southern and northern regions of Europe, where for example in the southern countries with very small share of on-line lottery sales and 100% POS closures, the business was hit very hard by the crisis and in opposite, in the northern and central European countries, where the on-line share is much higher and retail was closed only partly, the business impact was much smaller.
“Many lotteries have seen a significant increase in online sales share, due to the retail channel limitations and customers’ willingness to have a chance to continue to play. Fortunately, this is even supported by high jackpots of both, local Lotto games and Eurojackpot/ Euromillions, attracting even occasional players to participate. This is something that lotteries will need to adjust to support, for example, their elderly customers concerned about going to their usual retailer with advice on how to play online. Some of them will probably remain the online customers, benefiting from convenience of on-line channel, which will partially increase the future on-line channel share. Nevertheless, plenty of the players will revert back to play in retail, especially those needing the social contact connected with the play. I believe that the lotteries biggest challenge will be to re-open fully the retail channel, respecting all hygienic rules to protect both customers and retailers, and ramp-up the retail channel performance as soon as possible to start to generate good causes contributions on the pre-corona level,” Chvatal noted.
On monitoring changes in the behaviour of players, Sami Kauhanen, SVP of Betting at Veikkaus Oy highlighted that “in Finland casinos, VLTs and slot machines closed in March, while the retails network remained open and continued to operate more or less ‘normally.’ There has been a slight increase for online casinos, but not to the extent that they are seen as a replace to suspended games such as slot machines. On offshore operators, there are not major changes during the lockdown. There is a traditional loss of the market share for online casinos and betting from these operators, regardless of the crisis.”
On sports betting Mr. Kauhanen added, “Live sport betting is a big thing in our country and with the cancellation of sport events, many are turning towards betting on horse-racing, often with new players who cannot currently bet on their favourite live sport, like football. Virtual betting and e-sports are not so popular in Finland.”
An audience poll was conducted during the webinar on what changes there will be in lottery player behaviour in the post-corona era. Most participants said players would revert to their existing retail/online preferences, followed closely by players staying online and retail lotteries becoming less relevant.
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The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.
Insights
The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.
Positive effect
The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).
The post New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break appeared first on European Gaming Industry News.
The European Gaming and Betting Association (EGBA) announced record-breaking results from its fourth annual European Safer Gambling Week, held 18-24 November. The initiative – which included a social media campaign and events programme – demonstrated the broader European sector’s strengthening commitment to safer gambling through new levels of participation and expanded geographic reach.
The campaign saw record engagement with 195 partners actively participating – a 20% increase from 2023. Eight national gambling authorities participated, more than double the previous year, by either joining the social media campaign or speaking at the various events.
The campaign’s reach also expanded significantly to 26 countries – a 30% increase from 2023 – with partners in Croatia, Serbia, Slovakia and Ukraine joining for the first time, reflecting the growing pan-European dimension of the campaign. This was helped by social media graphics being made available in the local languages of 27 countries.
The social media campaign reached 3.1 million users across Facebook, Instagram, LinkedIn and X platforms, generating 1169 social media posts – a 67% increase from the previous year.
A cornerstone of this year’s campaign was its comprehensive events programme, featuring 20 specialised events – an 11% increase from 2023. The events attracted record participation with 4500 registrations and 3000 attendees. Key discussions explored trends in AI, problem gambling prevalence reporting and innovations in safer gambling tools and messaging. The events featured 105 speakers, including senior representatives from gambling authorities in Belgium, Denmark, France and the UK.
The initiative builds on EGBA members’ year-round commitment to safer gambling, which in 2023 resulted in 67 million safety messages sent to their European customers. This dedicated week amplifies these ongoing efforts while encouraging greater collaboration between operators, regulators and harm prevention organisations.
“The success of this year’s edition reflects the sector’s deepening commitment to player protection. The significant increase in participation, especially from health organisations and regulatory authorities, demonstrates the common purpose and growing unity in our approach to safer gambling. Through this collaboration, we’ve reached a record number of Europeans with crucial safety messages during the campaign. Together, we’re making gambling safer and we already look forward to building on this success in next year’s edition,” said Maarten Haijer, Secretary General of EGBA.
The post EGBA: Record Participation As European Safer Gambling Week Expands to 26 Countries appeared first on European Gaming Industry News.
CT Gaming is going to participate in ICE Barcelona 2025, which will take place from 20 to 22 Jan 2025.
“It is always a pleasure to kick off the year at ICE. This year is particularly special as we explore a new location, which we anticipate will bring fresh connections and exciting opportunities,” said Biser Bozhanov, Director of Business Development and Strategies at CT Gaming.
Positioned at stand #3C56, CT Gaming will present an impressive lineup of its signature products alongside exciting new additions, including the multigame Diamond King 4.
“We are eager to showcase our latest offerings and engage with clients, colleagues, and industry professionals to gather their valuable feedback. This year’s selection is a strong testament to CT Gaming’s enduring legacy and commitment to excellence,” added Bozhanov.
Among the products displayed at stand #3C56 will be the slot cabinet NEXT, known for its ultimate comfort and functionality. This cabinet comes with 27″ or 32″ high-definition screens, an optional premium stand, a USB phone charger, a bill validator with a stacker and an enlarged CMS panel for seamless operation. Other representatives from the slot cabinet family are EZ Modulo 32/32/32 and EZ Tower. Both of these cabinets combine sleek designs with advanced technology set to deliver an unparalleled gaming experience.
Alongside the slot cabinets, the company will showcase its staple multigame titles, such as Diamond King 3, Mermaid’s Quest, Tower Link and the newest addition to the multigame portfolio – Diamond King 4. With 40 exciting games, 20 of which are linked to a progressive jackpot, the multigame takes player engagement to new heights. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while the cascading white and pink diamonds promise thrilling rewards at every turn. Designed with the next generation of players in mind, Diamond King 4 features enhanced graphics, modern themes and an immersive experience that’s perfectly in sync with today’s gaming landscape. The newly conceptualized linked progressive jackpot, Diamond Tree Deluxe, presents an elevated reward experience with its upgraded features.
Last but not least, CT Gaming will unveil the latest updates to its Casino Management System – Rhino, designed to enhance operator functionality and player engagement.
The post CT Gaming to Participate in ICE Barcelona 2025 appeared first on European Gaming Industry News.
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