Latest News
LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand
Editor’s Take
Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.
The Full Story
LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.
The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.
Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.
Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:
“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”
Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.
The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.
casino games
Booming Games marks two years in South Africa, targets top supplier spot
Booming Games says it is marking two years in South Africa and is setting a target to be “recognised as the market’s leading games provider in the next 1-2 years,” according to a company statement dated 14 July 2026.
The Malta-based supplier entered the market in July 2024 and says it has since grown from a single partner relationship to working with “a host of tier one operators across Africa.” The company also claims its local team has doubled in size, with further hiring planned in the coming months, and noted shortlistings at the SiGMA Africa Awards and iGA Summit Awards earlier this year.
In South Africa, Booming Games said it has more than 145 titles “tested, approved and live” in Mpumalanga, Western Cape and Eastern Cape. The company also pointed to a partnership announced last month with World Sports Betting (WSB), under which a selection of its titles will be integrated into WSB’s platform.
Solomon Godwin, Head of Africa at Booming Games, said: “Close partnerships with operators is central to our ability to innovate and deliver at speed. These collaborations allow us to establish a comprehensive feedback loop that informs future games. Put simply, we listen to our punters through our partners.”
Looking ahead, Booming Games said it plans to expand into “every remaining province” and increase investment in local presence and operator partnerships, including targeting new aggregator platforms entering the market. The supplier also said it will expand its release pipeline with localised titles and is developing new games across crash and instant categories, alongside updates to existing games.
Max Niehusen, Founder of Booming Games, said: “South Africa already drives the largest proportion of our revenues in Africa, and as we celebrate two successful years here, we are well placed to build out our offering even further over the years ahead.”
The post Booming Games marks two years in South Africa, targets top supplier spot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming Marketing
Tonybet awards €7,000 silver prize in World Cup Card Collection campaign
Tonybet has awarded a €7,000 prize to a player in Kilcock, Ireland, after the customer found the campaign’s silver card in the operator’s World Cup Card Collection promotion. The update was announced Tuesday 14th July 2026.
The World Cup Card Collection includes 51 cards: 48 digital cards representing each participating World Cup nation, plus three unique cards—gold, silver and bronze—tied to prize payouts. Tonybet said the bronze card was available during the group stage and was previously found by a customer in Canada.
According to the operator, the silver card was available during the knockout rounds through the quarter-finals. The gold card is now in play for the semi-finals, third-place play-off and final.
Tonybet Head of Product Kiryl Liudvikevich said: “Our Tonybet World Cup Card Collection Bronze prize went during the group stage; now Silver has gone too!
“A massive congratulations to our lucky winner in Kilcock, County Kildare. Silver was always the knockout-round card, available once the World Cup reached the stage where a single result ends a team’s tournament. It has found its winner just as the field thins to the last handful of nations.
“Now we’re down to the final four, that’s where the competition really hots up, leaving just the golden card still hidden somewhere for our lucky winner to find. Best of luck to all of our players as this amazing World Cup reaches its conclusion this week.”
Tonybet said its World Cup Card Collection runs until 31 July. With the bronze and silver cards already claimed, the remaining campaign prize depends on when the gold card is found before the promotion ends.
The post Tonybet awards €7,000 silver prize in World Cup Card Collection campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
b2b partnerships
Tequity signs Koom Games to its RGS platform
Tequity has agreed a Remote Gaming Server (RGS) deal with slot studio Koom Games, with the partnership announced on 14 July 2026. Koom Games will use Tequity’s licensed modular RGS to develop and roll out new titles for distribution to operators worldwide.
Under the agreement, Koom Games will use Tequity’s infrastructure to handle game delivery while keeping control of its creative and development roadmap. The studio said its approach is to build content closer to mobile and social gaming than traditional casino titles.
Tequity said it currently supports 31 RGS clients and manages more than 130 integrations across regulated markets. The company positioned the Koom Games deal as part of a wider run of commercial agreements with providers and operators.
Tanja Bergman, VP of Partnerships at Tequity, said: “Koom Games is a studio that is looming to enter the global market by making a big splash. The team’s dedication to creating content that is genuinely fresh is highly impressive. We are thrilled to offer the stable, high-performance environment needed to transform this creative vision into a market-leading reality.”
Marko Zulj, CEO & co-founder at Koom Games, said: “Whenever operators and aggregators ask us what category our games fit into, we actually struggle to give a traditional answer. Instead, we tell them, ‘you’ll need to try them, because you haven’t played this before’.
“Our games come with completely new mechanics, fresh math, and features built for social engagement. To scale such a vision and remain agile, we needed more than a reliable RGS — we were looking for a robust iGaming platform that lets us confidently develop in any direction, and we found exactly that in Tequity.”
The post Tequity signs Koom Games to its RGS platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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