Press Release
NETGAMING SUPERCARS TAKE CENTRE STAGE AT ICE
NetGaming, the creative new casino studio, is gearing up for ICE London with an exclusive supercar display as part of its announcement of two exciting automotive brand licence agreements.
The vehicles will be displayed in the main boulevard at Stand MS6. Delegates are encouraged to enter a competition to win 1 of 5 high-octane driving experiences by taking a picture of any NetGaming logo and posting it on one of four popular social media channels with the hashtag ‘#NetGaming’.
NetGaming’s entire portfolio, including its recent hit Infinity Battle, can be enjoyed at Stand N1-413 where the company’s team will be on hand to answer all questions.
The show caps a successful period for the supplier, which has just signed a series of high-profile distribution deals with the likes of Relax Gaming and Bet Construct as it continues its rapid international expansion, with several important market entries on the horizon.
Pallavi Deshmukh, CEO at NetGaming, said: “ICE is the industry’s biggest event, and NetGaming stands ready to stake its claim as one of the most exciting providers on the market. With a catalogue of immersive slot titles, ambitious plans for international growth and a passionate team, we look forward to cultivating long-term commercial relationships.
“We will launch two branded games each month, and the pair of exhilarating vehicles showcased at our ICE exhibit fits well with our 2020 ‘supercar’ theme. We encourage delegates to stop by for a chat and enter our competition to win an adrenaline-fueled driving experience.”
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
The post StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry appeared first on European Gaming Industry News.
Central America
NOVOMATIC will lead innovation at the 25th GAT Expo in Cartagena
Hotel Las Americas is preparing to witness one of the most important events in the industry from April 9-11, when the GAT Expo opens its doors in one of the world’s paradisiacal destinations. As a platinum sponsor of the event, NOVOMATIC Gaming Colombia and executives of Group subsidiaries in Ecuador and Peru promise a first-class product portfolio where style, functionality, and design blend seamlessly.
Strategically located at the main entrance of the exhibition center, NOVOMATIC will be the epicenter of innovation and entertainment with its exclusive BLACK EDITION II series of cabinets combined with the new state-of-the-art Linked Progressive Jackpots: BLACK EDITION II 3.32 with NOVO LINE GOLDEN LINK Edition 1, the MASTER SL 3.32 with Superia GOLDEN LINK Volume 1 and the BLACK EDITION II 3.27 with IMPERA LINK Series 2.
NOVOMATIC will also be presenting the renowned DIAMOND X 2.32 in an elegant Black Metro finish with the Linked Progressive CASH CONNECTION Edition 4. Also on display will be the FUNMASTER 2.27 cabinet, known in the region for its exceptional price-performance ratio, showcased in combination with the Linked Progressive Superia GOLDEN LINK Volume 1 and the new NOVO LINE Interactive Edition X4 multi-game library.
Biometric technology improves the management of gaming arcades
Another highlight will be the innovative NOVOVISION management system. Launched with great success at the last event, this solution will once again impress visitors with its state-of-the-art gaming floor management and administration features, as well as its revolutionary biometric access and payment solutions. One more product showcase will be the 5-seat Optimum Roulette, designed with a compact approach to maximize entertainment on any floor without compromising the gaming experience.
“GAT Expo is celebrating its 25th anniversary and the event is a milestone in the Colombian market. We are very proud of the journey we have traveled so far, and we could not miss the opportunity to accompany the GAT team in this special edition,” says Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia. “At NOVOMATIC we believe in building and improving the industry as a whole and that is why we actively participate in the trade shows. I take this opportunity to invite all operators and business partners to visit us at booth #A25!”
Don’t miss this unique experience at GAT Expo at Hotel Las Americas in Cartagena de Indias, where innovation and excitement come together to shape the future of gaming entertainment – book your appointments and join us from April 9-11, 2024!
Betr
BETR ADDS $15 MILLION IN STRATEGIC EQUITY FINANCING TO FURTHER ACCELERATE ITS SPORTS GAMING AND MEDIA BUSINESSES
Betr Holdings, Inc. (“Betr”) announced it has closed $15 million in strategic equity financing from a premier group of investors at a $375 million valuation, bringing its total funding to date to $100 million. The round was co-led by Harmony Partners and 10x Capital, with participation from the company’s three largest existing investors: Fuel Venture Capital, Aliya Capital Partners, and Roger Ehrenberg/Eberg Capital, alongside others. This round of financing comes off a highly successful 2023 for Betr, where the company reached a significant level of scale – both with respect to paying users and revenue – while doing so efficiently and profitably.
Betr recently announced market access expansion plans for its Online Sportsbook product, having secured market access in Pennsylvania, Ohio, Virginia, Indiana, Colorado, and Kentucky, as well as the upcoming launch of its Casino product (pending regulatory approval), with the company also securing iGaming market access in Pennsylvania. Betr has also officially received its temporary Indiana sports wagering license from the Indiana Gaming Commission in recent weeks.
Betr also recently announced that it has fortified its senior leadership team, hiring Dan Maas as Head of Media Revenue, Partnerships, and Strategy and hiring Andrew Winchell as Head of Government Affairs. Dan joins Betr from Wave Sports & Entertainment, where he worked his way up from VP of Partnerships to EVP of Commercial and oversaw the development and monetization of highly successful premium franchises, including New Heights with Travis and Jason Kelce and Podcast P with Paul George, in addition to leading the monetization of their successful original short form video focused social media content strategy, which are both highly synergistic to the core pillars of Betr Media. Dan will lead monetization efforts for Betr Media, positioning Betr’s media arm to become a large bona fide revenue-generating business – in addition to the primary benefit Betr Media serves, which is to create unfair customer acquisition economics for Betr Gaming. Andrew joins Betr from FanDuel, where he served as their Directory of Regulatory Affairs. Andrew brings a breadth of experience working closely with state regulators and political leaders on key issues pertaining to sports gaming and will meaningfully strengthen Betr’s internal government and regulatory affairs capabilities as the company scales in size and launches in new jurisdictions.
“We are thrilled to announce our strategic equity financing, new members of our senior leadership team, and the approval of our temporary Indiana sports wagering license,” said Joey Levy, Founder and CEO of Betr. “Jake (Paul) and I co-founded Betr just over two years ago, so raising capital from leading growth stage investors at a $375 million valuation in the very early days of our business is a testament to the performance of the team and business to date, and the potential we have to build a category defining business with Betr. Finally, I want to thank the Indiana Gaming Commission for the honor and privilege of a sports wagering license in the Hoosier state. We are excited to launch our new V1 Sportsbook product in Indiana over the coming months, while bringing our best-in-class responsible gaming standards to the state.”
Harmony Partners is a leading growth investor funding breakout emerging companies led by Mark Lotke, who led the software group at FTV Capital, led the pre-IPO group at Internet Capital Group, and prior to that was at General Atlantic. 10X Capital is a prolific venture capital firm led by co-founders Hans Thomas and David Weisburd having invested in companies including 23andMe, Palantir, Robinhood, and Udemy. 10X Capital was a significant investor in DraftKings going back to July 2018.
“We believe that Betr has the product, management and market opportunity that we saw in DraftKings in its early days with a significantly larger TAM and room for growth today,” said David Weisburd, Co-Founder and Head of Venture Capital at 10x Capital.
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