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Pain Points in FB, PPC, ASO 3 Case Studies with Solutions by N1 Partners

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What mistakes do partners most often make at the start of ad campaigns? Why does scaling turn out to be harder than expected, and what stands on the way of getting faster profits?

The N1 Partners team presents the second article in the real case studies series (read the first one here), so you can apply the experience of N1 Partners affiliates in your own campaigns. In this section, you’ll get only practical knowledge and proven approaches from experts.

Read everything about ASO, FB, and PPC traffic in the article — no fluff, with real analytics and specific recommendations. Everything has been tested — take it and apply it!

CASE STUDY 1 (Facebook traffic)

Context

  • GEO: AU
  • Brand: N1 Bet
  • Goal: Increase conversion and reduce duplicate users
  • Bundle type: Creative + PWA App

Initial problem (“Pain”)

  • What exactly wasn’t working?
    Most incoming players were already registered. CTR was quite low, while Reg2Dep remained decent.
  • Where did the funnel break?
    At the creative viewing stage.

What did the analytics show?

  • Which metrics indicated the problem?
    Low CTR and a high number of duplicates.
  • What patterns were noticed (audience / timing / creatives)?
    Low CTR and a highly overlapping audience.
  • What was the main hypothesis?
    The creative had lost its efficiency: due to high audience coverage, new users were no longer interested.

What exactly was tested?

Creative:

  • Format: Video
  • Style: Standard dynamic video featuring a very popular slot

Message:

  • Main focus: Slot mechanics

Audience:

  • Peculiarities: None — broad standard targeting

Problem solution

  • What exactly was changed?
    The creative was replaced, made more unique, with a focus on a different slot.
  • How was the creative aligned with the product?
    Audience activity for slots within the product was analyzed, and a more engaging slot was selected.

Results and insights

  • Which metrics improved?
    CTR increased significantly. Reg2Dep remained stable. Duplicate users dropped substantially.
  • How quickly were the results visible?
    Immediately, CTR and audience stabilised right after the creative became unique.
  • Key insight:
    Don’t use top spy-service creatives without adapting them.
  • Main mistake at the start:
    Rushing for results without proper analysis and preparation.
  • How were campaigns scaled?
    By increasing the number of launched campaigns. Scaling was done quickly.

Final FAQ on Facebook traffic

  • Which mistake or underestimated factor had the biggest impact at the start?
    The biggest issue was rushing. The desire to launch campaigns quickly led to insufficient attention to creative uniqueness, reducing initial performance and requiring additional resource optimisation later.
  • If you were to relaunch this setup, what would you do differently?
    Focus more on creative uniqueness. It’s important not just to copy ideas but to refine presentation — keep the core message while experimenting with visuals, text, and triggers. This helps find more effective combinations faster.

CASE STUDY 2 (PPC traffic)

Context

  • GEO: CA 
  • Source: Google OfferWall
  • Brand: RollXO
  • Goal: Optimize FTD cost and increase conversion

Initial problem (“Pain”)

  • What wasn’t working?
    Traffic was too expensive. Costs needed optimization.
  • Which campaigns/keywords were problematic?
    There was a large number of irrelevant keywords.

What did the analytics show?

  • Which metrics signalled the issue?
    The key metric was CPC. It was 3× higher than the CPC of other partners using the same source.
  • Which keywords/segments performed the worst?
    Mainly keywords related to irrelevant slots and payment methods for the product.
  • What was the main hypothesis?
    The focus was placed on high-CPC keywords that were not aligned with the product.

What exactly was tested?

Keywords:

  • How did the approach change?
    The team added negative keywords and build a more conversion-focused landing page tailored to user intent.

Ads:

  • What copy was tested?
    One example used was: “Best online casino — play and win right now!”
    It turned out to be too generic and not specific enough, which only drove up the cost per targeted click.

Problem solution

  • What was optimized first?
    Keywords. Terms that were draining the budget without delivering results were removed and added a negative keyword list — something that hadn’t been used at all before.
  • How was the campaign structure changed?
    No changes.
  • Why was this decision made?
    As keywords were the key factor driving the high CPC.

Results and insights

  • Were there changes in CPA / ROI / CR?
    On average, traffic acquisition costs decreased by €70–90.
  • How quickly were results seen?
    The impact became noticeable within approximately 35–40 hours.
  • What had the biggest impact?
    Adding the negative keyword list delivered the desired outcome.
  • Main mistake at the start?
    Lack of experience. The partner was a newbie and wanted to scale profitable traffic as quickly as possible.
  • Is there scaling potential?
    After this optimisation, scaling the campaign is only a matter of time. The partner is already actively working on it.

Final FAQ on PPC Traffic

  • Who will benefit most from this case study: beginners or experienced teams, and why?

This case study is primarily useful for beginners. Experienced teams have usually already gone through these stages. For newcomers, it’s an opportunity to grasp the fundamentals faster, avoid common early mistakes, and not waste resources on the same pitfalls.

  • Which insights are the most universal and applicable across different traffic sources?

The key takeaway: speed does not equal quality. Being faster than competitors doesn’t mean better, just as higher spend doesn’t guarantee results. Regardless of the traffic source, analytics, testing, and proper preparation are critical.

CASE STUDY 3 (ASO traffic)

Context

  • GEO: DE
  • Platform (iOS / Android): Android
  • Brand: Lucky Hunter
  • Goal: Increase user return after registration and the first deposit

Initial problem (“Pain”)

  • What wasn’t working?
    Push notifications sent through the app were ineffective — users rarely returned to make their first or second deposit.
  • Where were users dropping off?
    The main drop-off point was right after registration.
  • Were there issues with ratings/reviews?
    Yes, but they were resolved quickly and ultimately had no impact on performance.

What did the analytics show?

  • Which metrics indicated the problem?
    The key indicator was retention.
  • What did the funnel look like?
    Unfortunately, the manager didn’t have full access to the funnel at that time, so the analysis relied mostly on available metrics and behavioral signals.
  • What was the main hypothesis?
    Initially, it seemed that the issue was low motivation for users to make their first deposit. There were also assumptions about possible misleading communication, which may have caused users to misunderstand the offer.

What exactly was tested?

Visual:

  • Visual component:
    Push notifications were sent without any visual support.

Texts:

  • Text example:
    Different variations of headlines, descriptions, and key messages were tested. For example:“Dein Bonus wartet auf dich 🎁 Hol dir +50% auf deine Einzahlung und versuche erneut dein Glück! Verpasse deine Chance nicht – das Angebot ist zeitlich begrenzt ⏳”

    This was one of the push notification variants used by the partner to attract attention.

Problem solution

  • What exactly was changed in the store?
    Changes in the store were minimal — reviews were slightly updated and refreshed.
  • Which elements contributed the most?
    Push notification optimization and updated bonus information delivered the strongest impact.
  • Why was this approach chosen?
    A mismatch was identified: users were receiving outdated bonus information in communications, which directly affected their expectations and subsequent behavior.

Results and insights

  • How did performance metrics change (CVR / installs / organic)?
    The main growth came from first and second deposits. Within a week, Reg2Dep conversion increased from 14.77% to 31.17%.
  • How quickly were results achieved?
    The first improvements were noticeable within 1–2 days.
  • Which changes had the biggest impact?
    Adjustments to push communication and updating the bonus offer — these became the main drivers of conversion growth.
  • Is there scaling potential?
    Yes, these results are scalable. As long as the offer remains actual and communication stays consistent, the model shows stable performance.

Final FAQ on ASO Traffic

  1. What takeaway from this case study can be directly applied to other campaigns without losing effectiveness?
    The key takeaway is to always keep a bonus and offer information up-to-date and synchronised across all communication touchpoints. Even small discrepancies can significantly impact results.

 

  1. At what point did it become clear that the approach was working, and what supported the decision to scale?
    The first signals appeared after test push campaigns, showing improved engagement with first and second deposits. This confirmed the hypothesis, and subsequent results reinforced confidence in the approach.

All of these case studies show that growth in Facebook, PPC, and ASO traffic comes down to systematic work with analytics, creatives, and communication at every stage of the funnel. Any performance drop is an opportunity for optimisation that, when handled correctly, can quickly turn into profit.

Start working with N1 Partners — here you’ll get not just offers, but full-scale expertise and support to help you find winning setups faster and scale with confidence.

apuestas

Una decisión inequívoca para los mercados predictivos en Brasil

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La Resolución 5.298 del Consejo Monetario Nacional de Brasil establece un límite regulatorio claro para los mercados de predicción como Polymarket y Kalshi.

En este análisis, Carlos Akira Sato examina cómo la medida refleja un cambio profundo en la arquitectura financiera de Brasil, redefiniendo qué califica como un instrumento financiero legítimo y estableciendo límites a la financiarización de eventos no económicos.

Carlos Akira Sato es cofundador de Fenynx Digital Assets y especialista en mercados regulados, infraestructura financiera y juego responsable.

En este artículo de opinión, argumenta que la Resolución 5.298 de Brasil no se trata tanto de prohibir Polymarket y Kalshi, sino de definir los límites de la próxima generación del sistema financiero.

La publicación de la Resolución nº 5.298 del Consejo Monetario Nacional establece, de forma inequívoca, un nuevo límite para la actuación de plataformas como Polymarket y Kalshi en el país. La conclusión es directa: estos modelos dejan de encontrar espacio regulatorio en Brasil. Pero la relevancia de la decisión no reside en la prohibición en sí, sino en lo que revela sobre el futuro de la arquitectura financiera.

La Resolución 5.298 no aborda explícitamente los mercados predictivos. Actúa en un plano más profundo, al redefinir qué puede considerarse un instrumento financiero legítimo.

Al exigir que los contratos estén vinculados a variables económicas con formación objetiva de precios, el regulador elimina la posibilidad de estructurar instrumentos —por sofisticados que parezcan— basados en eventos políticos, sociales o conductuales. No se trata de un ajuste periférico, sino de un reposicionamiento conceptual.

Durante años, plataformas como Polymarket y Kalshi prosperaron precisamente en la ambigüedad. No son casas de apuestas tradicionales ni encajan completamente como bolsas de derivados.

Operan en un territorio intermedio: contratos basados en probabilidades, lenguaje financiero y una promesa implícita de descubrimiento eficiente de precios sobre el futuro. Esa zona gris siempre fue su principal activo y también su mayor riesgo regulatorio. Lo que Brasil ha hecho ahora es eliminarla.

El punto más sofisticado de la resolución está en su diseño. El Consejo Monetario Nacional no atacó la tecnología, ni el formato de las plataformas, ni su ubicación. Atacó la esencia: la naturaleza del riesgo negociado.

Al hacerlo, volvió irrelevante si la operación se realiza mediante contratos bilaterales, plataformas offshore o protocolos basados en blockchain. Si el riesgo no es económico, el contrato no es admisible. Es una forma de regulación que privilegia la sustancia sobre la forma y que, por ello, tiende a ser más resiliente.

Esta decisión proyecta efectos más allá del debate sobre apuestas. Dialoga directamente con la discusión sobre tokenización y con la idea, ampliamente difundida en los últimos años, de que cualquier evento podría convertirse en un activo digital.

Brasil señala lo contrario: la innovación es bienvenida, pero no ilimitada. La tokenización encuentra legitimidad cuando está anclada en la economía real —crédito, cuentas por cobrar, activos productivos— y la pierde cuando intenta capturar comportamientos, opiniones o eventos sociales como base de negociación.

Es en este punto donde la resolución también revela una tensión institucional. El propio texto normativo asigna a la CVM la responsabilidad de emitir regulación complementaria. La elección es jurídicamente comprensible, pero institucionalmente discutible.

Si el propio diagnóstico del regulador reconoce que se trata de instrumentos híbridos —que transitan entre derivados, valores mobiliarios y estructuras de captación—, la ausencia de una iniciativa conjunta desde el inicio resulta llamativa. La opción de una regulación secuencial, con el CMN estableciendo directrices y la CVM detallando la normativa, introduce un desfase que puede reabrir temporalmente la misma zona gris que se busca cerrar.

La paradoja es evidente. La resolución es sofisticada al atacar la esencia económica de los contratos, pero fragmenta la ejecución regulatoria al distribuir competencias de forma no simultánea.

En un entorno donde la innovación financiera ocurre en la intersección de distintos regímenes —bancario, mercado de capitales y, en ciertos casos, apuestas—, la coordinación deja de ser deseable para convertirse en necesaria. La falta de sincronía puede generar interpretaciones divergentes, inseguridad jurídica y, sobre todo, oportunidades residuales de arbitraje.

Aun así, el núcleo de la decisión permanece sólido. Al restringir lo que puede considerarse un activo financiero, Brasil establece un límite silencioso pero poderoso a la financiarización de la realidad. No todo evento puede convertirse en un contrato. No toda expectativa puede convertirse en un precio. Y no todo lo que puede tokenizarse debe necesariamente negociarse.

Decir que Polymarket y Kalshi no pueden operar en Brasil es, por tanto, correcto. Pero es solo la superficie. Lo que está en juego es la definición de las fronteras de la próxima generación del sistema financiero.

Un sistema que seguirá incorporando tecnología e innovación, pero que, al menos en el caso brasileño, permanecerá anclado en la economía real. Y en ese proceso, la calidad de la coordinación entre reguladores será tan determinante como la claridad de las propias reglas.

Carlos Akira Sato – Cofundador de Fenynx Digital Assets. Especialista en mercados regulados, infraestructura financiera, gobernanza, innovación y juego responsable.

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An unequivocal decision for prediction markets in Brazil

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 Brazil’s National Monetary Council Resolution 5.298 marks a clear regulatory boundary for prediction markets such as Polymarket and Kalshi.

In this analysis, Carlos Akira Sato examines how the measure reflects a deeper shift in Brazil’s financial architecture, redefining what qualifies as a legitimate financial instrument and setting limits on the financialisation of non-economic events.

Carlos Akira Sato is co-founder of Fenynx Digital Assets and a specialist in regulated markets, financial infrastructure and responsible gambling.

In this op-ed, he argues that Brazil’s Resolution 5.298 is less about banning Polymarket and Kalshi than about defining the boundaries of the next generation of the financial system.

Brazil’s National Monetary Council Resolution 5.298 sets an unambiguous limit for platforms such as Polymarket and Kalshi in the country. The conclusion is straightforward: these models no longer find regulatory space in Brazil. But the significance of the decision lies not in the prohibition itself,  it lies in what it reveals about the future of financial architecture.

Resolution 5.298 does not explicitly address prediction markets. It operates at a deeper level, redefining what can be considered a legitimate financial instrument. By requiring that contracts be tied to economic variables with objective price formation, the regulator eliminates the possibility of structuring instruments, however sophisticated in appearance, based on political, social or behavioural events. This is not a peripheral adjustment. It is a conceptual repositioning.

For years, platforms like Polymarket and Kalshi thrived precisely on ambiguity. They are not traditional bookmakers, nor do they fit neatly as derivatives exchanges. They operate in an intermediate territory,  contracts based on probabilities, financial language and an implicit promise of efficient price discovery about the future. That grey zone was always their main asset, and their greatest regulatory risk. What Brazil has now done is eliminate it.

The most sophisticated aspect of the resolution lies in its design. The CMN did not target the technology, the format of the platforms, or their location. It targeted the essence: the nature of the risk being traded. In doing so, it made irrelevant whether the operation occurs through bilateral contracts, offshore platforms or blockchain-based protocols. If the risk is not economic, the contract is not admissible. It is a form of regulation that privileges substance over form — and is, for that reason, likely to prove more resilient.

This decision projects effects well beyond the gambling debate. It speaks directly to the discussion around tokenisation and the widely held idea in recent years that any event could be converted into a digital asset. Brazil signals the opposite. Innovation is welcome, but not unlimited. Tokenisation finds legitimacy when anchored in the real economy, credit, receivables, productive assets, and loses it when it attempts to capture behaviour, opinion or social events as the basis for trading.

It is at this point that the resolution also reveals an institutional tension. The normative text itself assigns to the CVM the responsibility of issuing complementary regulation. The choice is legally understandable, but institutionally questionable.

If the regulator’s own diagnosis recognises that these are hybrid instruments, moving between derivatives, securities and fundraising structures, the absence of a joint initiative from the outset is notable. The option for sequential regulation, with the CMN setting guidelines and the CVM filling in the detail, introduces a lag that may temporarily reopen the very grey zone it intends to close.

The paradox is evident. The resolution is sophisticated in attacking the economic essence of contracts, but fragments regulatory execution by distributing competencies non-simultaneously.

In an environment where financial innovation occurs at the intersection of different regimes, banking, capital markets and, in certain cases, gambling, coordination ceases to be desirable and becomes necessary. The lack of synchrony may generate divergent interpretations, legal uncertainty and, above all, residual arbitrage opportunities.

Even so, the core of the decision remains solid. By restricting what can be considered a financial asset, Brazil establishes a silent but powerful limit on the financialisation of reality. Not every event can be turned into a contract. Not every expectation can be converted into a price. And not everything that can be tokenised should necessarily be traded.

To say that Polymarket and Kalshi cannot operate in Brazil is therefore correct, but it is only the surface. What is at stake is the definition of boundaries for the next generation of the financial system. A system that will continue to incorporate technology and innovation, but that, at least in the Brazilian case, will remain anchored in the real economy. And in that process, the quality of coordination between regulators will be as decisive as the clarity of the rules themselves.

Carlos Akira Sato is co-founder of Fenynx Digital Assets and a specialist in regulated markets, financial infrastructure and responsible gambling. In this op-ed, he argues that Brazil’s Resolution 5.298 is less about banning Polymarket and Kalshi than about defining the boundaries of the next generation of the financial system.

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Superbet expands football presence with naming rights deal at Bahia-based club

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Partnership marks a new phase for the project in Feira de Santana and strengthens visibility, engagement and fan experience in Bahian football.

Superbet has signed a major partnership with Feira FC, a newly established football SAF based in Feira de Santana, Brazil. The betting operator will serve as the club’s main sponsor and will also acquire the naming rights of its home stadium.

As part of the agreement, Estádio Professor Jodilton Souza, known as Arena Cajueiro, will be renamed Superbet Arena — a move that marks a milestone in the club’s development strategy and reinforces its positioning as an emerging asset in Brazilian football.

Modern and established infrastructure

Located in Feira de Santana, the stadium was inaugurated in 2018 as part of a broader sports complex featuring athlete facilities, a gym, meeting spaces and an auditorium, positioning itself as a fully integrated football environment.

In the following years, it underwent expansions, including structural development in 2020 and a new stand in 2021, reaching an estimated capacity of around 7,000 spectators.

The venue has also hosted key matches, including the 2021 Bahia State Championship final involving interior clubs, highlighting its relevance in the regional football landscape.

Strategic partnership driving growth

With the agreement, Superbet Arena becomes directly integrated into Feira FC’s growth strategy, expanding opportunities for brand activation, visibility and fan engagement.

The partnership brings together a rising football project and an established global brand, creating a platform for experiences both on and off the pitch.

“The arrival of Superbet as naming rights partner of our arena represents an important step in consolidating Feira FC,” said Neto Lima, investor and face of the club.

“This is a strategic partnership that strengthens our assets, expands our visibility and creates new ways to connect with fans. It reinforces the seriousness and potential of the project.”

Alex Fonseca, CEO of Superbet in Brazil, also commented on the agreement:

“The naming rights of Superbet Arena and the main sponsorship are based on a shared vision between Superbet and Feira FC about the future of sport, combining sporting development with a digital and innovative approach.

This partnership goes beyond the pitch and represents an investment in visibility for the Northeast and in the strengthening of Bahian football.”

A step forward for Feira de Santana’s football profile

Beyond the name change, Superbet Arena symbolizes the evolution of a project built on innovation, digital strength and close fan engagement as pillars of growth.

The initiative also reinforces Feira de Santana’s role as a strategic football hub in Bahia’s interior, increasing the city’s visibility and consolidating the venue as one of the key stages of Bahian football.

The arena now goes beyond being the home of Feira FC and positions itself as a relevant asset for regional sports development.

SAF structure and leadership

Feira FC is a football SAF created and managed by businessman and lawyer Marcus Rios. The vice presidency is held by Mayara Correa, while Neto Lima acts as investor, ambassador and main public face of the club. Bruno Karttos also serves as one of the club’s ambassadors, strengthening its connection with fans and communication strategy.

The post Superbet expands football presence with naming rights deal at Bahia-based club appeared first on Americas iGaming & Sports Betting News.

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