Super Technologies, a global technology company dedicated to developing innovative solutions for the global entertainment industry, has signed an agreement to acquire the operations of Maxbet Online in Romania and Malta.

The transaction was signed this week, and its completion will take place after obtaining approval from the Competition Council. The financial terms of the transaction will remain confidential, as agreed between the parties involved.

Adam Lamentowicz, Chief Commercial Officer CEE, Super, said: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and enhances our ability to build a competitive entertainment ecosystem, tailored to the expectations of customers in each region. Romania is an essential pillar of our growth plan, and this transaction allows us to accelerate operational and commercial development, through a diversified portfolio of brands and a well-defined customer community.”

Manuel Bauer, CEO of Maxbet Online, said: “Romania is one of the most competitive gaming markets in Europe, which is also reflected in the level of dedication and operational excellence demonstrated by Maxbet. The integration into the Super Group marks the next stage of this evolution. By accessing Super’s technology resources and platform, as well as leveraging shared operational expertise, Maxbet brings a proven local execution capability and solid experience in entertainment product development. This new phase strengthens the foundations of the Maxbet brand and allows us to elevate the experience offered to our customers, both in digital and retail, while ensuring continuity, stability and long-term opportunities for our team.”

Maxbet customers will benefit from the continuity of existing services, without interruption, as well as gradual access to the expanded resources and capabilities of the Super entertainment platform. The integration will aim to improve the customer experience, ensuring high standards in terms of operational excellence, compliance, responsible gaming and personal data security.

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Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.

The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.

Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.

“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.

Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.

No changes will be made to player data handling, and no user information is transferred as part of the transaction.

The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.

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