Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.

Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.

Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.

This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

KingMidas Games, a top iGaming provider, will showcase its offerings at ICE Barcelona 2026, occurring from January 19 to 21, 2026, at Fira Barcelona Gran Via. Situated at Booth No. 1F50 and covering more than 115 square metres, the KingMidas Games exhibit will showcase its newest game launches alongside its expanding range of Intellectual Property (IP) partnerships.

ICE Barcelona continues to be a key global hub for the iGaming sector, and KingMidas Games will present an ambitious agenda aimed at enhancing connections with operators, aggregators, and industry leaders. A full schedule of marketing efforts and on-site activities will generate numerous chances for significant dialogues, interactive gameplay, and greater exploration of KingMidas Games’ growing collection.

KingMidas Games will also serve as the Official Hydration Sponsor for ICE Barcelona 2026. Attendees will find KingMidas Games featured across hydration stations in all four halls, delivering prominent visibility and consistent touchpoints throughout the venue.

Visit Booth 1F50 to Play, Connect, and Win Prizes

KingMidas Games invites all ICE Barcelona attendees to visit Booth 1F50 to meet the team, experience the newest games first-hand, and take part in interactive demonstrations. Visitors can also enjoy on-site gameplay and walk away with attractive prizes, adding another reason to stop by, connect, and explore what’s next from KingMidas Games.

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