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Boomerang Partners celebrated Golden Boomerang League winners and engaged booth guests with a gift auction at SiGMA Europe 2025

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, participated in SiGMA Europe 2025 in Rome from November 4th to 6th, 2025. The company’s booth generated heightened interest among conference participants throughout the event. It was designed in the signature ‘Boomerang Arena’ concept, effectively connecting sports and modern technologies. The booth was divided into several themed zones dedicated to football, tennis, basketball, and boxing, as well as locations for sports-related activities.

One of the main highlights of Boomerang Partners’ participation in the Rome event was the announcement of the Golden Boomerang League winners. This sports traffic tournament took place from September 1st to October 31st. It involved current and new Boomerang Partners’ affiliate partners. 68 teams, which generated 20+ sports FTDs for brands from Boomerang Partners’ client portfolio over the two-month tournament period, made it to the final draw. On November 4th, the company determined the winners using certified randomization tools. The winners became:

  • QQMedia (prize — direct access to the annual Golden Boomerang Awards tournament)
  • Apex Media (AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan)
  • Luis Xavier (AC Milan Experience package, including paid flight, accommodation, and an AC Milan home match attendance).

The CEO of QQMedia commented: “Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.

A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition.

The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.”

Boomerang Partners’ booth guests could play ping-pong with promoters, who were actually professional players in disguise, as well as participate in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. For participation and wins, they received chips of various denominations. Chips could also be earned by completing tasks on the Wheel of Fortune, ordering drinks at the bar, and even finding them in the open areas of the SiGMA Rome venue. On November 5th, Boomerang Partners hosted a gift auction at their booth, with chips as a currency. These prizes were raffled off:

  • Luka Modrić (AC Milan) signed jersey
  • iPhone 17 Pro Max
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

Those participants who failed to win the auction were in for a surprise. The next day, November 6th, a gift shop with items of varying prices opened at the Boomerang Partners booth. Booth guests could exchange chips for these gifts, which included, for example, AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.

We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.”

Boomerang Partners are ending 2025 on a major note, but they’re not saying goodbye for long. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino

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FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.

Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.

The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.

Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.

Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.

Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.

“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”

FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.

 

The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.

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Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available

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  • Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
  • New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
  • Upcoming updates with new events and challenges for long-lasting fun

A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.

With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.

New Features, More Events: Regular Updates for Lasting Fun

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.

Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4

Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • A personal touch: Use portrait customization to bring individuality and personality to every adventure.
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)

Cozy Coast is available on the App Store for iOS and on Google Play for Android.

For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.

 

The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.

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