Betsson Group
Betsson Group Recognised at SBC Summit Lisbon 2025
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Betsson Group has received a series of prestigious awards at the SBC Summit in Lisbon.
On 17 September, Betsson Group Affiliates was recognised at the Affiliate Leaders Awards 2025, securing the Silver Award for Affiliate Programme of the Year. This achievement reflects the dedication of Betsson’s affiliate team in delivering innovative, transparent, and value-driven partnerships across diverse markets.
The following evening, at the SBC Awards 2025, Betsson Group won Gold for Casino Operator of the Year and Silver for Operator of the Year. These awards recognise Betsson’s continued growth, its focus on customer experience and ability to combine innovation with responsibility in highly competitive markets.
Winning across both award ceremonies during the industry’s flagship week demonstrates Betsson Group’s strong position as a leading operator, consistently delivering sustainable value across its B2C brands and affiliate network.
Beyond the awards, Betsson Group contributed actively to the Summit programme, with senior leaders taking part in keynote panels, regulatory discussions, and market insights across Brazil, Italy and beyond. Its General Counsel, Corinne Valletta, and CEO, Jesper Svensson, alongside other senior Betssonites, shared their expertise with the industry, while Betsson Group Affiliates welcomed partners and guests at their vibrant stand.
With more than 30,000 delegates gathered in Lisbon, SBC Summit 2025 once again set the stage for networking, business development and recognition. Betsson Group has also supported the Legends Charity Game, which raised over €1,000,000 for good causes, through a contribution of €20,000.
These awards over the past days bring the Group’s wins for 2025 to 35, with more than three months still to go. It is remarkable to see so many different functions across Betsson Group being recognised for their hard work, innovation and industry excellence.
The post Betsson Group Recognised at SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
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Betsson Group continues to set the benchmark in the iGaming industry, securing an impressive fourteen nominations at the prestigious EGR Operator Awards 2025. Wildly recognised as one of the industry’s most respected ceremonies, these awards celebrate innovation, excellence and leadership. Among this year’s nominations is a well-deserved recognition for Ryan Schembri, Betsson Group’s Chief Product Officer, in the Individual Achievement Award category.
The EGR Operator Awards are judged by an independent panel of industry experts through a thorough process that ensures only the most innovative companies and outstanding individuals are recognised. Each category is carefully designed with its own criteria to reflect the fast-moving nature of the gaming industry and to highlight those truly delivering market-leading products and services.
The categories Betsson Group has been shortlisted for include:
• Casino Operator
• Employer of the Year
• Individual Achievement Award – Ryan Schembri, CPO at Betsson Group
• Operator of the Year
• Sports Betting Operator
• Best Customer Service
• Diversity and Inclusion Model
• ESG Strategy of the Year
• Affiliate Programme – Betsson Group Affiliates
• Football Betting Operator
• In-House Product
• Marketing Campaign
• Safer Gambling Operator
• Slots Operator
Over the years, Betsson Group has received numerous accolades at the EGR Operator Awards, including an outstanding eight-time win for Customer Services Operator of the Year. This track record reflects the company’s vision of deliver the very best customer experience in the industry.
The winners of the EGR Operator Awards 2025 will be announced at a ceremony in London on 22 October.
The post Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.
This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”
Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
The post SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner appeared first on Gaming and Gambling Industry in the Americas.
Betsson Group has won in two categories at the SBC Awards Americas 2025.
On Wednesday, 14 May 2025, during the SBC Awards Americas ceremony in Miami, Florida, Betsson was announced as the Gold Winner in the Marketing & Sponsorship Campaign of the Year category for its engaging Road to the Final – Atlético Nacional campaign. This initiative showcased Betsson’s commitment to impactful marketing strategies and its strong presence in Colombian football sponsorships.
In addition, Betsson Group was honoured with the Silver Award for Casino Operator of the Year: Latin America, reflecting its excellence in delivering top-tier casino experiences across the region.
It was an exciting week in Miami for Betsson, as the company also supported the SBC Summit Americas, where Andrea Rossi, Commercial Director for Latin America, and Cristhian Gomez, Managing Director for Emerging Markets, shared their insights on market trends and strategic growth during several panel discussions.
With these awards, Betsson Group further solidified its position as a leading force in the global iGaming landscape.
The post Betsson Group Wins Two Awards at SBC Awards Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
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