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Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025
Brightstar Lottery PLC announced that it will demonstrate its global lottery leadership and present sophisticated lottery solutions at the North American Association of State and Provincial Lotteries (NASPL) 2025 annual conference, from Sept. 8–11, in Niagara Falls, Ontario. For its NASPL debut under the new brand, Brightstar’s team of industry-leading people will spotlight the next generation of growth-driving solutions designed to engage players at retail, instantly and digitally.
“Backed by the momentum of launching our new brand, Brightstar is incredibly excited to reconnect with our North American customers at NASPL 2025 and demonstrate the investments we’ve made with self-service, in-lane and compact terminals, and digital solutions for omnichannel play. With our renewed focus as a pure-play lottery business, Brightstar’s booth will feature future-forward solutions that empower our customers’ growth and emphasize our commitment to player engagement, delivering on our promise to elevate lotteries and inspire players,” said Renato Ascoli, Brightstar CEO Global Lottery.
NASPL attendees who explore Brightstar’s booth can experience a variety of new engaging products including:
• Engaging Players at Retail: Brightstar will display its in-lane, self-service and retailer terminal solutions that are designed to revolutionise retail with the sophistication and high-performance needed for modern business operations. Among many exciting products highlighted in Brightstar’s booth will be LotteryLink, the first-ever small-format solution to enable in-lane instant and draw-game sales without a dedicated lottery terminal at the checkout lane or software changes on the retailer point-of-sale system. Additionally, Brightstar will highlight its GameFlex 48 lottery vending machine, which has the highest game capacity in the industry with ticket-by-ticket activation for enhanced security, control and inventory tracking, and a new extremely compact draw-games-only vending machine. Two versions of Brightstar’s Digital Menu Board, a modern, sleek way for retailers to showcase in-stock instant tickets at the point of sale, will also be featured.
• Investing in the Future: This special area of Brightstar’s booth is designed to demonstrate innovative concepts and products, and gain customer feedback to help shape the future of lottery. Many of these demonstrations will be focused on how Brightstar is leveraging artificial intelligence to increase efficiency and drive sales.
• Exciting Instants Innovations, Turnkey Promotions and Omnichannel Content: Brightstar will debut new instants innovations including high-resolution imaging to elevate the play experience, proprietary registered holographic features that create added motion and visual impact, Infinity Instants scenes for engaging gameplay, and a handful of new playstyles. Visitors can hear more about Brightstar’s turnkey marketing, advertising and media promotions with well-known brands such as iHeart Media and Wheel of Fortune. NASPL attendees can also experience how lotteries are enhancing their instant ticket portfolios with the latest omnichannel games including those from Brightstar’s portfolio of licensed content, such as popular IGT Slot games.
• Compelling iLottery Portfolio: Brightstar will spotlight advancements in the fast-growing iLottery segment with its full suite of applications, game content and marketing services. On display will be its updated cloud-based platform with enhanced front-end features and expanded player-engagement capabilities. A giant touchscreen will showcase Brightstar’s vast library of 250 captivating iLottery games including progressive jackpots, AI-generated designs, expanded popular themes and Brightstar’s new eInstant category, Prize Tap.
The post Brightstar Lottery Spotlights Next Generation of Future-Forward Solutions at NASPL 2025 appeared first on European Gaming Industry News.
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Conferences in Europe
Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale
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DSTGAMING and Digital Marketer John Tan, join us ahead of the European Gaming Congress 2025.
DSTGAMING brings over a decade of expertise in delivering advanced iGaming solutions, and will be supporting this year’s European Gaming Congress as Lanyards Sponsor. Known for its white-label and turnkey casino platforms, custom game development, powerful aggregation, and secure payment solutions, DSTGAMING empowers operators to launch, scale, and succeed with confidence in today’s competitive landscape.
John, DSTGAMING has built a reputation as a trusted iGaming solutions provider. From your perspective, what makes the company stand out in such a crowded industry?
DSTGAMING stands out by combining over a decade of industry expertise with a truly end-to-end portfolio. While many providers specialize in a single area, DSTGAMING integrates platform solutions, aggregation, payment systems, and bespoke development under one umbrella. This holistic approach ensures that operators not only gain access to advanced technology but also benefit from a partner that understands scalability, compliance, and market dynamics across regions.
Many providers offer white label and turnkey solutions. How does DSTGAMING approach these models differently, and how do you see operators deciding which is the right path for them?
DSTGAMING approaches both models with flexibility and operator growth in mind. White-label solutions are designed for newcomers seeking a fast and cost-effective market entry, complete with licensing and operational support. Turnkey solutions, on the other hand, cater to established operators who want greater control over branding, customization, and scalability. By clearly defining the strengths of each pathway, DSTGAMING helps operators choose the model that aligns with their resources, goals, and long-term strategy.
With over 10,000 games integrated from 100+ providers, your aggregator is one of the strongest in the market. How does this scale benefit operators and players alike?
For operators, this scale reduces integration complexity and ensures they can meet diverse player preferences with a single API. For players, it translates into variety and choice, whether they are looking for classic slots, live dealer tables, or innovative new mechanics. The sheer depth and diversity of the portfolio allows operators to maximize engagement and retention while staying competitive in multiple markets.
Beyond ready-made solutions, DSTGAMING also offers custom game development. Could you share how bespoke development enhances brand identity and player engagement for your clients?
Custom development enables operators to stand out in a marketplace where many platforms look similar. By creating games that reflect a brand’s theme, culture, or promotional goals, DSTGAMING helps operators deliver a unique experience that strengthens brand recognition and loyalty. Bespoke games also give operators the opportunity to innovate around player preferences, building stronger engagement through originality.
Secure, seamless payments are vital to iGaming. What are the biggest challenges DSTGAMING solves for operators when it comes to multi-currency and crypto transactions?
Operators often face fragmented payment channels, regulatory complexities, and cross-border transaction hurdles. DSTGAMING addresses these by offering a unified payment gateway that supports multiple fiat currencies and leading cryptocurrencies. The focus is on ensuring fast, reliable, and compliant transactions that reduce player friction while safeguarding operators from risk.
Gamification has become a buzzword in the industry. How do DSTGAMING’s gamification tools, like loyalty programs, mini-games, and missions, translate into measurable retention results?
Gamification tools are built to extend the player lifecycle and drive consistent engagement. Loyalty programs reward repeat activity, missions add a layer of progression, and mini-games offer instant entertainment. Together, these elements encourage players to stay active longer, return more frequently, and increase their lifetime value. The measurable impact for operators is higher retention rates, stronger brand stickiness, and improved revenue sustainability.
Looking ahead, what trends in iGaming solutions excite you most, and how is DSTGAMING preparing to stay ahead of the curve?
Key trends include the rise of localized content, the growing role of cryptocurrencies and blockchain in payments, and the increasing demand for AI-driven personalization. DSTGAMING is actively investing in these areas by expanding its crypto solutions, enhancing data-driven tools for player engagement, and building stronger localization capabilities. The company’s strategy is to anticipate shifts in player behavior and regulation, ensuring operators can adapt quickly and capture new opportunities.
Thank you, John, for sharing DSTGAMING’s perspective on building scalable, innovative iGaming platforms that empower operators worldwide!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
The post Building the Future of iGaming Business: DSTGAMING on Powering Casinos from Launch to Scale appeared first on European Gaming Industry News.
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