Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
BET BLACKJACK
PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK
Pragmatic Play has introduced Free Bet Blackjack, a fresh take on the classic table game designed to give players more strategic flexibility and greater reward potential. The new release allows players to Double Down and Split at no additional cost, delivering a more dynamic and engaging live casino experience.
Free Double Down and Split Mechanics
Free Bet Blackjack adds a new strategic layer by enabling players to:
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Double Down for free on totals of 9, 10, and 11
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Split pairs at no extra cost (excluding 10s and face cards)
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Double Down After Split in qualifying scenarios
These mechanics enhance decision-making and create more opportunities to maximize winning potential without increasing the original wager.
Enhanced Gameplay Features
The game also includes the Push on 22 rule, meaning active bets are returned if the dealer busts on 22 (except when facing a winning blackjack). Additional features include:
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Popular side bets such as Perfect Pairs and 21+3
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Up to seven seats per round
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Smooth live dealer gameplay for an immersive table experience
Together, these elements deliver a fast-paced format that balances traditional blackjack fundamentals with modern enhancements.
Strengthening Pragmatic Play’s Live Blackjack Offering
Free Bet Blackjack joins Pragmatic Play’s extensive live casino lineup, which features hundreds of tables and customizable environments powered by Smart Studio technology. The new title complements established games such as Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack, further expanding the provider’s live blackjack portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, noted that the game introduces more strategic freedom while enhancing the classic blackjack format with accessible, player-friendly features.
A More Rewarding Take on a Classic
With free betting options, expanded strategy, and modern live casino features, Free Bet Blackjack reinforces Pragmatic Play’s commitment to innovation in table games. The release offers operators a distinctive addition to their live casino offering while delivering players a familiar experience with greater flexibility and excitement.
The post PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andréia Oliveira Betsul’s Operations Director
Betsul and Vibra Solutions Debut Brazil’s First Native Betting App
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.
Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.
The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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