Compliance Updates
UKGC Launches New Consumer Voice Framework

The UK Gambling Commission (UKGC) has unveiled a new and improved Consumer Voice framework, marking a major step forward in how the regulator listens to and understands the experiences of people who gamble in Great Britain.
The new framework expands the Commission’s research capabilities by introducing four specialist research suppliers, each bringing unique expertise to the table. This shift allows the Commission to delve deeper into the views, motivations, and behaviours of gambling consumers – including those from underrepresented or harder-to-reach groups such as people gambling on specific gambling products, particular demographic groups and those experiencing negative consequences from their own or someone else’s gambling.
Under the new framework, the Consumer Voice programme will now be supported by:
Yonder Consulting – specialists in mixed methodology research
The Behavioural Insights Team – experts in experimental and behavioural research
Humankind Research – qualitative experts with a focus on hard-to-reach audiences
Savanta – providers of fast-turnaround, cost-effective research.
Each supplier has signed a two-year contract, with the potential for extension until 2029.
“This new framework gives us greater agility and reach than ever before. With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop. The Consumer Voice programme is central to our efforts to ensure our decisions are grounded in the lived experiences of all consumers and the evolving realities of gambling,” said the Gambling Commission’s Head of Research, Laura Carter.
Consumer Voice complements the Commission’s nationally representative Gambling Survey for Great Britain (GSGB) by offering a flexible, targeted approach to gathering insight. It allows the Commission to conduct deep dives into specific issues, test new ideas and track consumer sentiment over time.
In 2024 alone, the programme engaged with over 10,000 gambling consumers. Previous studies have tackled issues like financial risk checks, bonus incentives and gambling during the cost-of-living crisis.
Joe Wheeler, Associate Director of Yonder Consulting, said: “Over the past three years Yonder Consulting have partnered with the Gambling Commission in delivering mixed-methods research for the Consumer Voice Programme. We’ve supported on a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”
Eleanor Collerton, Senior Advisor of the Behaviour Insights Team (BIT), said: “We’re delighted to contribute to the Gambling Commission’s Consumer Voice programme. As a global research and innovation consultancy, BIT combines a deep understanding of human behaviour with evidence-led problem solving to improve people’s lives. We’re excited to contribute our expertise in experimental research to generate new insights, address key evidence gaps, and help ensure consumer voices shape meaningful and effective gambling policy, building on more than five years of work to reduce gambling harms in GB.”
Tom Silverman, Co-Founder of Humankind Research, said: “Humankind Research specialises in research with a positive impact, and much of our work is exploring lived experience of complex issues and under-served groups. So we are delighted to be chosen to be the Gambling Commission’s partner for ‘in-depth qualitative research’ within the Consumer Voice framework. It is a fantastic opportunity to work in close collaboration with the Commission to really understand the experiences and needs of people who are involved in or affected by gambling; using sensitive and inclusive research approaches to gain strategic insights that can help to guide policy and priorities.”
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Compliance Updates
Bacta commissioned research shows huge support for seaside arcades led by Gen Z

The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents.
The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.
Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.
72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.
The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.
In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.
The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.
Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.
“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.
“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”
Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.
“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.
“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.
“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”
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Compliance Updates
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation

The National Betting Authority (NBA) has urged the public to exercise caution and to verify the legitimacy of betting service providers exclusively through the official website: www.nba.gov.cy.
In recent weeks, the NBA has observed a rise in misinformation and the spread of false claims regarding the legality of certain websites offering online gambling services. Of particular concern is the sharp increase in advertisements for illegal online casinos on popular social media platforms. These operators have not obtained a licence to operate within the Republic of Cyprus. Equally troubling is the unauthorised use of images and videos of well-known individuals in such advertisements, without their consent.
The public is reminded that, under Cyprus’ gambling legislation, the operation of online casinos is strictly prohibited. Participation in these illegal activities poses serious risks, including threats to personal and banking data security, as well as potential harm to players’ financial stability and mental well-being.
According to Article 79 of the Betting Law 37(I)/2019:
• Players participating in illegal gambling or online casinos face up to 1 year in prison and/or a fine of up to €50,000.
• Individuals or companies providing illegal gambling services face up to 5 years in prison and/or a fine of up to €300,000.
The NBA urges the public to verify information received through websites, apps, social media posts, or other advertisements before engaging with any gambling services. The official list of licensed online betting providers is available on the NBA’s website.
The post Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation appeared first on European Gaming Industry News.
Compliance Updates
CT Interactive Expands Presence with MGA-certified Game Portfolio

CT Interactive has announced the certification of 20 new games under the Malta Gaming Authority (MGA) regulatory framework, marking an important step in its ongoing expansion across regulated European markets. This certification empowers CT Interactive to offer its premium gaming portfolio to licensed operators throughout Malta and beyond.
The newly certified titles include several standout Buy Bonus games such as Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Nanook the White Ghost Buy Bonus, 100x Crypto Magic, 100x Fresh and 100x Coffee Hot. These games have demonstrated strong performance internationally and now bring their dynamic bonus features to an even wider audience.
A highlight of the new portfolio is Lucky Clover 10, a refreshed edition of CT Interactive’s most popular slot, Lucky Clover. Featuring vintage-inspired graphics and nostalgic gameplay elements, Lucky Clover 10 delivers a captivating experience that combines classic charm with modern vision.
“Providing new game titles certified under the MGA framework marks a key step in our regional growth strategy. This market demands high-quality, fully compliant content. Our portfolio of Buy Bonus games and refreshed classics like Lucky Clover 10 are ideally suited to meet the local preferences and deliver premium gaming experiences,” said Martin Ivanov, COO of CT Interactive.
This certification reinforces CT Interactive’s position as a trusted provider of regulation-ready gaming content, enabling operators to offer a diverse and engaging portfolio fully aligned with MGA requirements.
The post CT Interactive Expands Presence with MGA-certified Game Portfolio appeared first on European Gaming Industry News.
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