Latest News

Allwyn and Snappy Shopper Expand Their Partnership

Published

4 months ago

April 16, 2025

allwyn-and-snappy-shopper-expand-their-partnership

Reading Time: 2 minutes

Allwyn, operator of The National Lottery, has expanded its partnership with online home delivery platform Snappy Shopper, with 172 independent National Lottery retailers now selling Scratchcards online through the platform.

The pioneering new initiative has already generated an impressive £150,000+ in sales for retailers.

This expansion follows a highly successful initial small-scale trial in summer 2024, which demonstrated strong demand from customers seeking convenient access to National Lottery Scratchcards.

European Gaming Congress 2024 (Warsaw, Poland)

Since then, retailers have been continuing to sign up for the offering providing they meet a number of criteria, including using own staff members (as opposed to third-party drivers) for home deliveries, as well as being up to date with all the necessary safeguarding training on the National Lottery Retail Training Centre.

The initiative also aligns with Allwyn’s wider efforts to modernise The National Lottery and its growth continues to demonstrate how the retail channel is central to the company’s vision to grow The National Lottery responsibly over the next decade.

As one of the first lottery operators globally to introduce a 10-Scratchcard per transaction limit, Allwyn continues to prioritise responsible play both in-store and online, and the limit is built-in to the buying process on the Snappy Shopper platform.

By selling tickets to players, National Lottery retailers help raise around £30 million every week for Good Causes.

Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford, said: “We’re absolutely delighted with the growing number of National Lottery retailers signing up to sell Scratchcards online with Snappy Shopper. Over 170 retailers now signed up and selling is a huge milestone and good news for Good Causes and retailers themselves. By integrating National Lottery Scratchcards into the platform, local retailers are unlocking new revenue streams while enhancing their digital offerings to meet evolving consumer habits.”

Mike Callachan, CEO of Snappy Shopper, said: “We are thrilled to see 172 of our partner stores benefiting from this initiative, which has already generated significant sales. The demand proves that customers want seamless access to National Lottery products from their trusted local stores. At Snappy Shopper, we are committed to championing independent retailers, helping them thrive in an increasingly digital marketplace while continuing to serve their communities.”

The post Allwyn and Snappy Shopper Expand Their Partnership appeared first on European Gaming Industry News.

Atul Khosla

Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook

Published

5 minutes ago

August 13, 2025

GamingAmericas.com

tampa-bay-buccaneers-partner-with-hard-rock-bet-as-official-sportsbook

The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.

“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.

“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”

Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.

The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.

Latest News

BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States

Published

13 hours ago

August 12, 2025

Zoltan Tundik

betblocker-and-responsible-online-gaming-association-partner-to-deliver-free-blocking-software-for-the-united-states

Reading Time: 2 minutes

US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.

BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.

Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:

“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”

ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”

BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.

This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.

About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.

About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.

The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.