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ATG to Appoint New Board as Government Hands Over Control
The Riksdag recently decided on changes to the gambling legislation, which, among other things, means that the state will hand over control of the gambling company ATG to its owners Svensk Travsport and Svensk Galopp.
On Thursday, April 10, the government, together with Svensk Travsport and Svensk Galopp, signed a long-term agreement that ensures the owner-led model in ATG as well as the conditions, state transparency and financing of the Hästnäringens Stiftelse (HNS).
Since ATG was formed in 1974, the state has always had a majority on the company’s board. This remained the case even after the reregulation of the gambling market in 2019, when ATG lost its exclusive right to arrange betting on horses in Sweden. Since the beginning of 2023, Svensk Travsport and Svensk Galopp have had an ongoing dialogue with representatives of the government regarding ATG’s ownership model and the financing and operational direction of HNS.
“It is about trust from the government and the Riksdag. Together with the state, we have built a world-class ATG for fifty years. Now we will have full ownership responsibility based on a continued agreement with the state. The model ensures commercial conditions for the sport’s economic future. We will take good care of it and thereby live up to the trust in a sport with roots throughout the country,” said Anders Källström, chairman of Svensk Travsport.
The relationship with the state is now maintained in a new long-term agreement that ensures a number of fundamental conditions for the ownership of ATG. Among other things, the current ownership structure is regulated, where Svensk Travsport owns just over ninety percent and Svensk Galopp just over nine percent of the shares in ATG. This cannot be changed without the government’s approval.
“From Svensk Galopp’s side, we are proud and happy about the increased trust as a responsible owner of ATG. In the increasingly fierce competition in the gambling market, it is important to have an actor that protects our stakeholders, such as players and the horse industry as a whole,” said Anders Lilius, chairman of Svensk Galopp.
Also the financing of the National Foundation for the Equine Industry (HNS) and that it will continue to be operated on similar grounds as today is established in the new agreement. The state will in future be given the opportunity to appoint a member of the HNS board.
A new board of directors for ATG will now be appointed and the work of the nomination committee is already underway. The proposals from the nomination committee will be presented on 28 April, after which a decision on a new board will be made at ATG’s annual general meeting on 8 May.
The post ATG to Appoint New Board as Government Hands Over Control appeared first on European Gaming Industry News.
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The post Fanatics Casino Launches with $2 Million FanCash Drop appeared first on Gaming and Gambling Industry in the Americas.
Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:
- Marketing Services Supplier
- Corporate Services Supplier
- Best Customer Service
The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.
“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”
A Testament to Innovation and Service Excellence
Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.
The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.
Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.
Looking Ahead
Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.
Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.
Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
[email protected]
+44 7885 910 472
www.digital-footprints.co.uk
The post Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards appeared first on Gaming and Gambling Industry in the Americas.
The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.
Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.
“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”
“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”
The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.
Source: egba.eu
The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.
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