Latest News
ATG to Appoint New Board as Government Hands Over Control

The Riksdag recently decided on changes to the gambling legislation, which, among other things, means that the state will hand over control of the gambling company ATG to its owners Svensk Travsport and Svensk Galopp.
On Thursday, April 10, the government, together with Svensk Travsport and Svensk Galopp, signed a long-term agreement that ensures the owner-led model in ATG as well as the conditions, state transparency and financing of the Hästnäringens Stiftelse (HNS).
Since ATG was formed in 1974, the state has always had a majority on the company’s board. This remained the case even after the reregulation of the gambling market in 2019, when ATG lost its exclusive right to arrange betting on horses in Sweden. Since the beginning of 2023, Svensk Travsport and Svensk Galopp have had an ongoing dialogue with representatives of the government regarding ATG’s ownership model and the financing and operational direction of HNS.
“It is about trust from the government and the Riksdag. Together with the state, we have built a world-class ATG for fifty years. Now we will have full ownership responsibility based on a continued agreement with the state. The model ensures commercial conditions for the sport’s economic future. We will take good care of it and thereby live up to the trust in a sport with roots throughout the country,” said Anders Källström, chairman of Svensk Travsport.
The relationship with the state is now maintained in a new long-term agreement that ensures a number of fundamental conditions for the ownership of ATG. Among other things, the current ownership structure is regulated, where Svensk Travsport owns just over ninety percent and Svensk Galopp just over nine percent of the shares in ATG. This cannot be changed without the government’s approval.
“From Svensk Galopp’s side, we are proud and happy about the increased trust as a responsible owner of ATG. In the increasingly fierce competition in the gambling market, it is important to have an actor that protects our stakeholders, such as players and the horse industry as a whole,” said Anders Lilius, chairman of Svensk Galopp.
Also the financing of the National Foundation for the Equine Industry (HNS) and that it will continue to be operated on similar grounds as today is established in the new agreement. The state will in future be given the opportunity to appoint a member of the HNS board.
A new board of directors for ATG will now be appointed and the work of the nomination committee is already underway. The proposals from the nomination committee will be presented on 28 April, after which a decision on a new board will be made at ATG’s annual general meeting on 8 May.
The post ATG to Appoint New Board as Government Hands Over Control appeared first on European Gaming Industry News.
Latest News
Bragg Launches Big Ticket Bonanza Gamification Tool

Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.
Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.
Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.
The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.
Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.
At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.
Players can access their ticket counts, prize history, via an in-play dedicated display.
The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.
Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.
The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.
Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.
Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.
Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.
Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”
“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”
Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.
Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”
“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”
The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.
Compliance Updates
GRAI Signs Memorandum of Understanding with Belgian Gaming Commission

As part of the process to put in place information sharing agreements with other regulatory bodies, CEO of the Gambling Regulatory Authority of Ireland, Anne Marie Caulfield signed a Memorandum of Understanding with Magali Clavie of the Belgian Gaming Commission.
This agreement establishes a framework for cooperation and sets out the broad principles of collaboration between the Gambling Regulator and the Belgian Gaming Commission. The shared aims of both regulators are to enable closer working relationships which will enhance each organisation’s ability to discharge their respective duties and functions.
The Belgian Commission have given their time generously in the set up phase of the GRAI and their support and advice has been greatly received.
This is the second of a series of MOUs which the GRAI intends to put in place with other Gambling Regulators across the EU in the months ahead.
Anne Marie Caulfield, CEO of the Gambling Regulatory Authority of Ireland, said: “This Memorandum of Understanding with the Belgian Gaming Commission is a significant step in formalising the working relationship between Irish and Belgian gambling regulators. I would like to thank Magali Clavie, Steve Mees, and their colleagues for the support and advice they have given the Gambling Regulatory Authority of Ireland in its formative phase.”
The post GRAI Signs Memorandum of Understanding with Belgian Gaming Commission appeared first on European Gaming Industry News.
Industry News
Evoke Announces the Establishment of a New Technology Committee

Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, announced the establishment of a new Technology Committee of the Board effective immediately.
The Committee will be chaired by Independent Non-Executive Director Susan Standiford. Non-executive Directors Limor Ganot and Ori Shaked will also be members of the Committee.
The Committee will provide Board-level oversight of evoke’s major technology investments and initiatives, ensuring alignment with business strategy, risk management and operational effectiveness.
Jon Mendelsohn, Chairman of evoke, said: “In a world where technology is evolving at break-neck speed and in an industry where technology leadership is a core driver of sustainable success, our Technology Committee will play an important role in strengthening the Board’s governance and long-term strategy development. The Committee will focus on providing transparency and insight across our product, technology, data and operational initiatives as well as informing the Board and executive leadership on technology trends with the potential to shape the Group’s long-term competitive advantages.”
The post Evoke Announces the Establishment of a New Technology Committee appeared first on European Gaming Industry News.
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