Latest News
The Jockey Club Appoints Jim Mullen as Group Chief Executive
The Jockey Club has appointed Jim Mullen as Group Chief Executive.
Mullen joins The Jockey Club from Reach plc, the largest commercial news publisher in the UK and Ireland, where he has been Chief Executive since 2019.
He will succeed Interim Group Chief Executive, Charlie Boss, who has been in the post since December 2024, following Nevin Truesdale’s decision to step down from the role at the end of last year after 11 years at the organisation.
Mullen, 54, will leave Reach plc, which runs more than 120 publishing brands including the Mirror, Daily Express, Daily Record and Daily Star, and begin his new role with British horseracing’s largest commercial organisation and employer on June 1.
Established in 1750 to act in the long term best interests of British racing, The Jockey Club runs some of the nation’s biggest sporting events, including the Cheltenham Festival, Randox Grand National at Aintree and the Betfred Derby Festival at Epsom Downs. Thousands of racehorses also use The Jockey Club’s training centres in Newmarket, Lambourn and Epsom every year, while the organisation also runs The National Stud in Newmarket and the charity, Racing Welfare, which makes help available to everyone in racing.
A horseracing fan and racehorse owner, Mullen was Group Chief Executive of Ladbrokes Coral Group plc between March 2015 and March 2018, having previously been Managing Director of Ladbrokes Digital and Chief Operating Officer of William Hill Online. Prior to that he was Digital Strategy Director and Director of Product Management at News International and Director of Digital at Publicis Group.
In addition he is currently a non-executive Board member of Racecourse Media Group, the umbrella organisation responsible for media rights involving 61 racecourses in Britain and Ireland.
Speaking about the appointment, Jim Mullen said: “While The Jockey Club will be known to many as one of the most prestigious and established organisations in British sport, it is also a forward-thinking and exciting business with its focus firmly on the future.
“As a lifelong horseracing fan who has spent some of the best days of my life on racecourses, I could not be more proud to join The Jockey Club’s passionate and dedicated team through what I hope will be an exciting new chapter.
“Publishing and horseracing might appear to be two very different industries on the surface. However, they share a focus on providing value and quality for the customer while nurturing happy and motivated teams across multiple sites and I am passionate about delivering both.
“I would like to thank all my colleagues at Reach for their hard work and all that has been achieved together over the past six years. I now look forward to forging new relationships in horseracing and renewing others developed during my time in the gambling industry.”
The Jockey Club’s Senior Steward, Baroness Dido Harding, said: “I am delighted to welcome a leader of Jim’s calibre and experience as our next Group Chief Executive.
“He has a long and distinguished track record of delivering strong growth in the publishing and gambling sectors and is also familiar with the complexities of the British racing industry, its structure and challenges, as well as the very many opportunities we have to broaden our fanbase.
“Jim will bring with him a wealth of experience and expertise, while also being a racing fan at heart who is passionate about promoting the sport and the incredible experiences we are able to offer our customers.”
Charlie Boss will continue as Interim CEO until Mullen takes up his new post and will remain at The Jockey Club until July to support and ensure a smooth transition.
Baroness Harding added: “On behalf of the Stewards and Members of The Jockey Club, I would like to thank Charlie Boss for the tremendous commitment, enthusiasm and drive he has shown over the past four months in this role.
“Charlie’s deep understanding of The Jockey Club, our teams and the industry allowed him to really hit the ground running and provide clear leadership during our busiest time of the year with our major festivals at Cheltenham and Aintree in March and April. We are incredible lucky to have him as our Interim CEO.”
Charlie Boss, Interim CEO, said: “Jim has all of the skills and experience that The Jockey Club needs to realise its full potential, and I can’t think of a better person to hand the baton over to this summer.
“My energy and focus before Jim arrives will be on creating the solid foundations to ensure he and this wonderful organisation are positioned to thrive.”
The post The Jockey Club Appoints Jim Mullen as Group Chief Executive appeared first on European Gaming Industry News.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arcade Games
Hub88 partners with ZOOT Studios to bring next-generation instant games to operators
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
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