Latest News
The Baron Upright by Aristocrat Gaming Makes its European Debut
Hailed as the most anticipated slot game cabinet of the year, The Baron Upright has made its European debut in an impressive seven installs over seven days in seven international locations. The Baron Upright is now live in Albania, France, Italy, Malta, Monaco, Montenegro, and aboard European cruise ships.
Since its debut in North America a few months ago, The Baron Upright and its suite of games have been quickly climbing industry charts, ranking in the top spots for the last several months on independent research lists. Now, with its swift international arrival, The Baron Upright footprint will expand its reach to engage with customers and players across Europe.
“The speed at which we commercialize hardware and games internationally has been a top priority for our customers. With the recent installs of Phoenix Link and now the arrival of The Baron Upright, we’re pleased to be succeeding in that goal. The Baron Upright brings an all-new entertainment experience for our international customers and players, from its unique design to its popular launch titles, and we’re looking forward to seeing the positive response,” said Kurt Gissane, chief revenue officer for Aristocrat Gaming.
Following its award-winning predecessors’ footsteps, The Baron Upright dual-screen cabinet features advanced technological innovations including integrated dynamic lighting, advanced display monitors, and sleek design elements to enhance casino floors.
The advanced technological features of The Baron Upright are player-centric and deliver gameplay that is even more vibrant. Vivid LEDs light up the cabinet frame and monitors, while indirect backlighting on the chimney illuminates The Baron in colour coordination with gameplay and game themes, both of which come standard, and an integrated candle that lowers the cabinet profile for improved sightlines on casino floors.
The dual 27″ ultra-high-definition 4K display monitors bring proven player comfort and ergonomics combined with best-in-class graphics, plus a customizable 27″ LCD topper that integrates play, jackpot features, or can be removed to adapt to a variety of ceiling heights to best fit floor needs. A discreet soundbar, two top monitor speakers, and a subwoofer in-cabinet make for an improved premium sound experience. Finally, a floating virtual button deck adds sleekness and functionality to the modern look of The Baron Upright.
The Baron Upright’s European launch title is Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity, tailored specifically to the needs of European customers, including 50 credit minimum entry bet and more jackpot options. Bao Zhu Zhao Fu Ignite Blue Prosperity and Red Prosperity expands on the beloved Red and Blue Festival base game and adds a fourth Metamorphic and a new Quad Metamorphic trigger in the base game. Additionally, players have the opportunity to trigger additional Metamorphics once they are in the bonus Hold & Spin feature.
The fast-following titles that are now available for purchase in over 15 EMEA markets include: Ju Cai Jin Gui Dragon and Ingot and Lucky Looters Devil and Leprechaun.
Ju Cai Jin Gui is the successor to Fu Dai Lian Lian building on the Triple Metamorphic that started it all, to introduce a newly branded member of the portfolio with the addition of a Fourth Metamorphic. Lucky Looters is a dual metamorphic with a Lock & Loot feature to lock in reels 1 and 5 and multiply the up to 12 Cash on Reels values from reels 2 to 4 up to 6x for a 48x multiplier.
The post The Baron Upright by Aristocrat Gaming Makes its European Debut appeared first on European Gaming Industry News.
Eastern Europe
WorldMatch Partners with MrBit
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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.
Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.
Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”
The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.
Aquisitions/Mergers
Nederlandse Loterij Acquires Lotify
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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.
Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.
Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”
Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”
The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.
Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
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