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Sales Revenue from Games, Games Hardware and Online Gaming Services Decreases in Germany During 2024
After the German games market had reached a whole new level in recent years – sales have grown by around 50% since 2019 alone – it slowed its pace in 2024. Sales revenue from games, games hardware and online gaming services totalled 9.4 billion euros in Germany in 2024, a decrease of 6% compared to the previous year. This was announced by game – The German Games Industry Association. The downturn was especially pronounced in purchases of games for PCs, consoles and smartphones, as well as in hardware purchases. Running counter to the overall market trend, revenue from online gaming services saw a double-digit increase, rising 12% from the level of 2023, to 965 million euros. This segment includes categories such as fee-based subscription services providing access to a broad game selection, cloud-based games and functions enabling, for example, online multiplayer gaming and the saving of game progress in the cloud.
“After years of frequently strong growth, the German games market took a breather in 2024. This was due in part to the fact that there were fewer game hits last year and that the demand for game consoles has normalised again. The greatest growth is seen in online game services like cloud gaming – which underscores the perpetual dynamics and innovative strength of the games industry. In combination with new game consoles and blockbuster titles that have already been announced, this promises renewed overall growth in the near future,” Felix Falk, Managing Director of game, said.
Sales revenue from games for PCs, consoles and mobile devices totalled 6.5 billion euros in 2024, or 4% less than in the previous year. The decline was especially steep in games purchases, which saw a 17% drop in revenue, to 921 million euros. The market segment for in-game and in-app purchases, however, generated sales revenue of around 4.6 billion euros in 2024, a decrease of just 3%. This submarket has shown strong growth in recent years. Whether as free-to-play or full-price games, ever more titles are offering additional content. The offerings vary widely – from ‘skins’, which can completely change the appearance of a player character, to season passes providing unlimited access to content over a period of weeks, to full expansions with new campaigns or missions. In-game purchases allow players to customize or expand their game experience; from the perspective of game companies, in-game purchases are an important source of revenue, helping to offset the economic risk posed by the sharp rise in development costs in recent years.
Sales revenue from games hardware decreased by 10% overall, to about 2.9 billion euros. The various segments showed quite different development. The greatest decline was seen in game consoles, revenue from which dropped to 807 million euros, 26% below the previous year’s mark. However, 2023 was an exceptional year for game consoles: after several years in which many models weren’t consistently available to consumers, all current models became continuously available again in 2023. Many players purchased new consoles, resulting in a catch-up effect. This is clearly illustrated by the comparison between sales revenue from game consoles in 2022 and 2024: despite the sharp drop of 26% last year, revenue in 2024 was still above that in 2022. Sales revenue from game console accessories in fact rose in 2024, to 391 million euros – an increase of 5%. The market for gaming PCs and laptops was stable, with revenue of 540 million euros, or just 1% less than in 2023. Accessories for gaming PCs – including special input devices, graphic cards, etc. – didn’t fare quite so well, with revenue falling by 4%, to just under 1.2 billion euros.
The post Sales Revenue from Games, Games Hardware and Online Gaming Services Decreases in Germany During 2024 appeared first on European Gaming Industry News.
Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia
Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.
Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.
The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).
Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.
For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.
Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.
Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.
Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”
Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.
“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.
“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”
Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”
The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.
Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.
The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.
“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.
“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.
The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.
The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.
Australia
BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.
BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.
With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions
BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”
White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”
BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.
The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.
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