Latest News
Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund?

Securing investment is a crucial step in the growth of any business, but before submitting an application, it is essential to critically assess its readiness. Does the team have the necessary expertise? Is the product in demand in the market? Is there a well-thought-out development strategy and financial model?
Founders often become so engrossed in their ideas that they overlook critical aspects that are key for investors. Investors evaluate not just the concept but also the actual viability of the business—market demand, team professionalism, financial stability, and scalability potential.
One of the funds that support promising companies, teams, startups, and technologies and help them grow is PIN-UP.INVESTMENTS. The fund follows a meticulous selection process, investing in verified projects that are prepared for sustainable development. COO Ihor Denysov has outlined the key criteria that define an ideal candidate for investment, emphasizing strategic business development and scalability potential. These criteria serve as guiding principles rather than strict requirements, helping projects better align with the fund’s vision.
1. Strategic Investment Focus Areas
To attract investment, the product of potential investee must align with the verticals that match current investor focus areas. Essential alignment niches include:
- MarTech Solutions — traffic solutions, advertising agencies, and marketing tools, including arbitrage teams, media platforms, telegram channels, advertising networks, influencer marketing, and AI-driven technologies. Tier 1 and Tier 2 are of interest.
- iGaming Innovations — casino game studios and comprehensive iGaming solutions, particularly slots, instant games, and infrastructure solutions for online gaming operators.
- Fintech Advancements — digital banking services, cryptocurrency projects, and innovative payment systems.
- AI/ML Applications — advanced artificial intelligence technologies enhancing user engagement, retention, and innovative solutions across various domains.
- Analytics Platforms — operational solutions optimising user acquisition, retention strategies, marketing performance, and overall business processes. Projects falling outside these strategic domains may not align with our current investment thesis regardless of their individual merit.
2. Product with Proven Market Demand
To secure investment, businesses, companies, technology projects, and teams must have more than just an idea; they need a real, market-validated product. Minimum requirements include:
- MVP+ (Minimum Viable Product Plus) — a product with basic functionality and initial users.
- Market demand validation — stable customer base growth, user behavior analytics, early sales, market research, alignment with the key market trends.
- A clear business model — understanding how the initiative will generate revenue.
If the product has not yet demonstrated market demand, it is crucial to focus on testing hypotheses before seeking investment.
3. Innovative Features for Market Advantage
Product differentiation is a crucial element for market success. It is essential to have:
- Unique solution to an existing problem that addresses the pain points in ways competitors don’t.
- Clear superiority backed by data, user testing, experience.
- Technologies that are hard to replicate—ideally patent-protected—can help maintain a competitive edge in the market. While not a strict requirement, having such innovations significantly strengthens a project’s investment appeal.
Products lacking distinctive features significantly reduce their chances of gaining market traction and investment.
4. A Strong Team with Industry Experience
The team is a critical factor in determining a project’s success. It is essential to have:
- An experienced CEO and competent core team (devOps, marketers, technical specialists, financial experts) who understand their field.
- Clearly defined roles and efficient internal processes.
- Previous experience in launching or developing similar projects.
Teams lacking the necessary expertise significantly reduce their chances of securing investment.
5. Transparent Financial Model and Growth Forecast
It is essential that the potential investees have:
- A well-structured financial model — revenue streams, cost structure, and expected profitability.
- Key customer acquisition metrics (CAC, LTV, ROI) that demonstrate marketing strategy effectiveness would be considered as the plus.
- A profitability forecast — outlining when and under what conditions the project will become self-sustaining.
Projects that cannot justify financial viability typically do not pass the selection process.
6. Readiness for Scaling
It is crucial to demonstrate:
- Growth potential — the ability to expand into international markets or scale within the current niche.
- Adaptable business model — ability to pivot or modify offerings based on changing market conditions and feedback.
- A well-planned customer acquisition strategy — including performance marketing, SEO, and partnership programs.
Projects without a clear scaling strategy are not considered investment-attractive.
Conclusion
Meeting these criteria significantly increases the chances of securing investment. PIN-UP.INVESTMENTS considers only verified, promising projects that are ready for growth. When submitting an application, businesses must be prepared to demonstrate not just anticipated but also concrete results that confirm their sustainability and competitiveness.
The post Pre-Submission Check-Up: Is Your Project Ready for an Investment Fund? appeared first on European Gaming Industry News.
Latest News
BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029

Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.
The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.
“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.
“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.
The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.
The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.
Australia
BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.
BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.
With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions
BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”
White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”
BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.
The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.
Latest News
Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal

Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million.
This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content.
To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing.
Juha Kauppinen, CEO of Gaming Corps, says: “Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It’s hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we’ll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.”
Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability.
The post Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal appeared first on European Gaming Industry News.
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