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New Study Reveals Economic and Social Risks of iGaming

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In response to the increasing concerns over the social and economic risks of iGaming, the gaming and entertainment business leaders have joined forces to launch the National Association Against iGaming (NAAiG).

The organization is formed in opposition to the expansion of iGaming and its well-reported economic and social dangers and urges other local businesses, employee unions, and community groups to mobilize in their effort to protect local communities.

A new study for NAAiG by The Innovation Group, a research and advisory firm specializing in gaming, hospitality, and tourism that has previously conducted multiple studies of online gambling for state governments and industry stakeholders, debunks the myth that iGaming offers easy revenue for states. Instead, the study uncovers the damaging effects of iGaming expansion, exposing widespread job losses and significant declines in economic output across multiple states.

Main findings of the report:

Land-based casino revenue drops by 16% on average after iGaming is introduced, leading to substantial job losses, hundreds of millions of dollars in lost economic output and reduced tax contributions that fund public services.

States introducing iGaming face significant economic losses, with projected job cuts reaching 4921 in New York and 4733 in Illinois by 2029.

iGaming results in significant losses for states in economic output. All states analyzed would see massive GDP reductions, including Ohio ($602 million), Indiana ($428 million), Maryland ($372 million), and Colorado ($313 million).

States’ net tax gains from iGaming are limited, even before accounting for the increased social costs associated with its high rates of problem gambling and related social ills. For instance, Louisiana, Maryland, and Mississippi could all see negative net tax revenue due to displaced in-person gaming dollars and related impacts on state and local economies.

Brick-and-mortar casinos in every state would face significant revenue losses due to iGaming cannibalization. Projections reach up to $983.7 million in New York, $545.3 million in Illinois, $522.6 million in Ohio, and $342.6 million in Maryland by 2029.

The introduction of iGaming reduces in-person casino employment, with an estimated 2818 jobs lost in Ohio, 2642 in Louisiana and 1906 in Mississippi.

The job losses caused by iGaming will result in massive reductions each year in employee wages and related taxes for states. Annual labor income losses would reach nearly $110 million in Colorado and Maryland, $204 million in Ohio, nearly $300 million in Illinois, and nearly $450 million in New York.

States with iGaming experience an 8.3% decline in distributed gaming revenue, impacting taverns and small gaming establishments.

Projected U.S. gambling losses from iGaming are expected to surpass $1 trillion by 2028, straining local economies and public health resources.

“These statistics underscore the urgent need for action. iGaming’s unchecked access to gambling on cell phones is bad public policy that threatens local jobs and businesses and will cost states. When increased social costs caused by iGaming higher rates of underage and problem gambling are considered, the net tax revenue results are uniformly negative for every state,” said Mark Stewart, EVP & General Counsel of The Cordish Companies and NAAiG board member. “

“Beyond the lack of any real upside for states, iGaming puts vulnerable individuals at greater risk of problem gambling and financial instability. NAAiG is uniting stakeholders to push back and stop the spread of these harmful trends and advocate for responsible gaming policies,” said NAAiG board member Jason Gumer, Executive Vice President and General Counsel at Monarch Casino & Resort Inc.

“iGaming is eroding our communities. This isn’t just about responsible gaming—it’s about protecting local family-sustaining jobs and preventing financial harm. In Maryland alone, iGaming could cost $372 million in economic output, $342.6 million in lost casino revenue and nearly $110 million in annual wages. We must act now to protect our state and local economies nationwide,” said Shannon McCracken, Senior Director of Government Relations at Churchill Downs Incorporated and NAAIG board member.

The post New Study Reveals Economic and Social Risks of iGaming appeared first on Gaming and Gambling Industry in the Americas.

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Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive

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The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.

Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

Chris Ruddock, Commercial Director at Lottomart, said:

“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”

Elliott Kyne, Account Manager at Blueprint Gaming, said:

“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”

The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.

The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AppsFlyer: UK app activity spikes on every goal during England knockout games

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Data tracks the semi-final loss to Argentina and third-place win over France, showing rising spend even on goals against England.

AppsFlyer on July 22, 2026 published new UK app activity data tied to England’s knockout-stage matches in 2026’s biggest global football tournament: a 1-2 semi-final loss to Argentina and a 6-4 win over France in the third-place match.

The company said the UK stood out in its seven-market study as the only market to show app activity spikes in response to its own team scoring during the knockout stage. “England fans lived two entirely different matches on their phones within a week. In the semi-final, activity spiked when England scored, the only time we saw a market react to its own team’s goal in the knockout stage, but the mood shifted fast once Argentina hit back, with fans clearly cooling as the game slipped away. In the third-place match, mobile surged and dipped with every goal in a high-scoring game, keeping engagement elevated throughout. Same fans, same phones, two completely different stories,” said Lex Nakad, GM, EMEA West, AppsFlyer.

AppsFlyer reported that Gordon’s opener in the semi-final drove app activity 21% above normal. Engagement peaked at half-time at 47% above normal, then Argentina’s equalizer triggered a 19% spike. By the time Argentina scored a stoppage-time winner, the reaction had dropped to 6%, which AppsFlyer said indicated deflating interest as the match turned.

In the third-place match, AppsFlyer said activity “surged and dipped with every goal” throughout the ten-goal game, including a 37% spike at the hydration break and a 25% lift “across the goals,” which it attributed to the volume of match action rather than a single moment.

On monetisation, AppsFlyer said purchases increased in both matches: up 31% in the semi-final and 59% in the third-place match. Per-app spend peaked at half-time (19%) in the semi-final and spiked again on Argentina’s late goals (18% to 20% on the equalizer, and 15% on the winner). Streaming was the top-performing category, up 183%. The company also said food delivery behaviour diverged by kickoff time, with activity up 11% pre-kickoff and peaking at 17% at half-time for the 8pm semi-final, but dropping 39% during the 10pm third-place match.

AppsFlyer said the analysis spans seven markets (US, Mexico, Canada, UK, France, Spain, Argentina) and 18 app categories, comparing match-day activity with a matched regular-day baseline at the same local-clock minute. The company noted the underlying app-market data is the United Kingdom (not an “England-only” cut), and that it is not quoting revenue or order size due to outliers.

The post AppsFlyer: UK app activity spikes on every goal during England knockout games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

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The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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