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New Study Reveals Economic and Social Risks of iGaming

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In response to the increasing concerns over the social and economic risks of iGaming, the gaming and entertainment business leaders have joined forces to launch the National Association Against iGaming (NAAiG).

The organization is formed in opposition to the expansion of iGaming and its well-reported economic and social dangers and urges other local businesses, employee unions, and community groups to mobilize in their effort to protect local communities.

A new study for NAAiG by The Innovation Group, a research and advisory firm specializing in gaming, hospitality, and tourism that has previously conducted multiple studies of online gambling for state governments and industry stakeholders, debunks the myth that iGaming offers easy revenue for states. Instead, the study uncovers the damaging effects of iGaming expansion, exposing widespread job losses and significant declines in economic output across multiple states.

Main findings of the report:

Land-based casino revenue drops by 16% on average after iGaming is introduced, leading to substantial job losses, hundreds of millions of dollars in lost economic output and reduced tax contributions that fund public services.

States introducing iGaming face significant economic losses, with projected job cuts reaching 4921 in New York and 4733 in Illinois by 2029.

iGaming results in significant losses for states in economic output. All states analyzed would see massive GDP reductions, including Ohio ($602 million), Indiana ($428 million), Maryland ($372 million), and Colorado ($313 million).

States’ net tax gains from iGaming are limited, even before accounting for the increased social costs associated with its high rates of problem gambling and related social ills. For instance, Louisiana, Maryland, and Mississippi could all see negative net tax revenue due to displaced in-person gaming dollars and related impacts on state and local economies.

Brick-and-mortar casinos in every state would face significant revenue losses due to iGaming cannibalization. Projections reach up to $983.7 million in New York, $545.3 million in Illinois, $522.6 million in Ohio, and $342.6 million in Maryland by 2029.

The introduction of iGaming reduces in-person casino employment, with an estimated 2818 jobs lost in Ohio, 2642 in Louisiana and 1906 in Mississippi.

The job losses caused by iGaming will result in massive reductions each year in employee wages and related taxes for states. Annual labor income losses would reach nearly $110 million in Colorado and Maryland, $204 million in Ohio, nearly $300 million in Illinois, and nearly $450 million in New York.

States with iGaming experience an 8.3% decline in distributed gaming revenue, impacting taverns and small gaming establishments.

Projected U.S. gambling losses from iGaming are expected to surpass $1 trillion by 2028, straining local economies and public health resources.

“These statistics underscore the urgent need for action. iGaming’s unchecked access to gambling on cell phones is bad public policy that threatens local jobs and businesses and will cost states. When increased social costs caused by iGaming higher rates of underage and problem gambling are considered, the net tax revenue results are uniformly negative for every state,” said Mark Stewart, EVP & General Counsel of The Cordish Companies and NAAiG board member. “

“Beyond the lack of any real upside for states, iGaming puts vulnerable individuals at greater risk of problem gambling and financial instability. NAAiG is uniting stakeholders to push back and stop the spread of these harmful trends and advocate for responsible gaming policies,” said NAAiG board member Jason Gumer, Executive Vice President and General Counsel at Monarch Casino & Resort Inc.

“iGaming is eroding our communities. This isn’t just about responsible gaming—it’s about protecting local family-sustaining jobs and preventing financial harm. In Maryland alone, iGaming could cost $372 million in economic output, $342.6 million in lost casino revenue and nearly $110 million in annual wages. We must act now to protect our state and local economies nationwide,” said Shannon McCracken, Senior Director of Government Relations at Churchill Downs Incorporated and NAAIG board member.

The post New Study Reveals Economic and Social Risks of iGaming appeared first on Gaming and Gambling Industry in the Americas.

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GG.BET adds ‘Popular Bets’ ready-made combo slips

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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

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As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

on

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.

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