Latest News
Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
With global B2B iGaming marketplace gurus, Betbazar, having had to deal with their fair share of challenges over the past few of years, we sat down with the company’s CEO, Alex Iaroshenko to learn how an agile approach to business has helped them foster both resilience and adaptability.
What challenges do you see as the biggest tests for iGaming companies today?
The iGaming industry is currently facing several critical challenges – and in my opinion, regulation and compliance is right at the top of that list. As governments around the world continue to tighten their legislation to ensure fair play and responsible gaming, iGaming businesses have little choice but to adapt in order to remain compliant across multiple jurisdictions. Of course, for global companies like Betbazar that work in various regions with vastly differing rules, this adds an extra layer of complexity to operations, so our job is becoming increasingly difficult as well.
In addition to ongoing regulatory changes, another big challenge for iGaming companies is the current level of competition within the market. Over the past few years, the iGaming sector has become increasingly crowded and standing out from your competitors requires you to have strong branding, innovation and the agility to consistently deliver value to customers and their clients. In order to do this effectively, I believe companies generally need to invest in technology like AI and machine learning to personalise player experiences and improve user engagement.
The last test that I think is worth mentioning here is that online security and data privacy remain ongoing concerns – particularly with the rise of cyber threats that we’ve witnessed in recent months. Given the vast amount of personal data that is now being managed by companies, it’s imperative that they implement robust cyber security measures in order to protect sensitive player information, build trust and comply with all applicable privacy regulations in their regions.
How can companies in the iGaming space cultivate resilience and adaptability?
For me, the real key is to foster a culture that is open to change and encourages continuous learning and innovation. One of the most important steps in that process is to build an agile organisation where teams are empowered to make decisions quickly and feedback loops from customers and the market are integrated into product development and operations swiftly and efficiently without needing to go through multiple rounds of approval. At Betbazar, we focus on creating a mindset of flexibility that embraces new technologies and adjusts them to the business models of our clients so that we can meet their specific demands in the best conceivable way.
Being able to constantly change in this manner is what separates a good business that actually performs from one that struggles – especially in an industry where customer preferences, technology and regulations change so rapidly. I honestly believe that if the culture at Betbazar was not as adaptable and resilient as it is, we wouldn’t still be here today. As a company, we’ve had to work through some very challenging periods and have always come out stronger on the other side, mainly because we use these situations as a chance to improve the ways we operate.
Of course, investing in professional development and cross-functional collaboration also plays a big role in making your business adaptable and resilient, as you always want teams to hone their technical and strategic skills so that they can navigate challenges efficiently. On top of that, you need strong leadership that promotes a proactive, solution-based approach to tackling adversity.
What role does leadership play in driving an agile culture within an organisation?
I believe that a company is always made by a team, and though teams are led by leaders, it’s impossible to build your entire business philosophy on one person’s shoulders. Instead, an agile culture should be built on clear communication and trust between leadership and employees, as when people feel empowered to make decisions and know that their contributions are valued, it fosters a sense of ownership and accountability. It’s for this reason that we encourage a collaborative approach at Betbazar where teams are given the autonomy to experiment, test new ideas and iterate quickly without fear of failure – and this is what trusting your team is truly about.
Speaking as a CEO, I feel it’s my responsibility to not only set the strategic direction of the company, but also create an environment where all employees have space to grow. For me, it’s very important to look into each person’s individual goals and understand their ideas for how they’d like to develop in their role, as only then can you adjust the company’s strategic path to better accommodate each employee’s personal ambitions. This in turn empowers you to create a culture where people want the company to reach its goals so that they can also reach their own, meaning everyone shares the success in equal measure and deals with any setbacks as a team.
Could you share an example of a time when Betbazar had to pivot quickly to respond to an industry change?
I think when you’re part of an industry that shifts and evolves as quickly as iGaming, you pretty much have to pivot all the time in order to stay ahead of emerging trends and customer demands. One of the things that Betbazar is very good at is that when we see that the popularity of a product is skyrocketing and we don’t have an existing connection to it, we’re fast to rectify the situation and fill any gaps that we have in our marketplace. A good example of this would be crash games, as when these became popular and we realised that we didn’t have a product that met the demands of the market, we very quickly found a partner who could help us expand our portfolio.
Generally speaking, once we have a product available in our line-up, it becomes competitive within the market quite quickly, so the onus is then on us to pivot again and find something new, rather than to simply stand still and be happy with what we’ve got. In this way, Betbazar is constantly changing and adjusting to the demands of the industry, and we always make sure we keep an eye on the competition to understand what others are doing. This is ultimately our goal and our way of being flexible so that we’re constantly primed to pivot into newer, better products.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
The post Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry appeared first on European Gaming Industry News.
EU Taxes
Malta Prepares For EU Budget Battle To Stave Off Gambling Levy
Malta’s Prime Minister has said his nation will veto any attempts by the EU to introduce a bloc-wide online gambling levy, threatening to place the industry at the centre of febrile European politics.
Robert Abela has told Malta’s parliament that he would use his nation’s member state veto to block the passage of the next EU budget, if a proposed gambling levy is included.
The budget, formally known as the Multiannual Financial Framework (MFF), lays out how the EU will spend its €2trn budget from 2028 to 2034.
The prospect of adding a continent-wide tax to the budget remains only a proposal, but the idea has heavyweight backing.
Vice-president of the European Parliament Victor Negrescu is spearheading these efforts, arguing that a fast-growing digital industry that generates billions in revenue should be subject to EU-level taxation.
Negrescu says that the levy could generate between €2-4bn every year.
“This industry fully benefits from the EU’s single market, digital infrastructure and crossborder access, but operates under fragmented rules, unequal taxation and insufficient enforcement,” he said.
The online gambling sector might well quibble with the specifics of these claims.
The idea that it “fully benefits” from the EU single market may have been unassailably true in the point-of-supply era, but the subsequent fragmentation of national rules that Negrescu refers to has significantly complicated that picture.
Nevertheless, backing for the levy from a senior European politician has naturally spooked the industry and its primary champion within the EU, Malta.
The levy would be so damaging to Malta’s economic interests that it is willing to use its most powerful EU instrument by executing a veto in the European Council in order to block the budget from being approved.
That would likely plunge the island nation into the centre of a political firestorm, but recent history suggests that smaller EU nations and their allies can successfully disrupt budget negotiations.
During discussions over the 2020 EU budget, Poland and Hungary successfully secured concessions after they both threatened to veto the MFF over rule-of-law requirements.
Malta will also hope to rely on support from the Friends of Cohesion, an informal alliance of 16 nations concerned with regional development, of which it is a part.
Negrescu’s pledge to pair his levy with a “clear EU directive against illegal and unlicensed platforms” is unlikely to satisfy the online gambling industry, despite growing complaints of a rampant black market from a number of quarters.
Malta strikes again
In simple terms, Malta is seeking to protect an industry which accounts for 10 percent of its gross domestic product.
The nation has shown a clear willingness to ignore the EU’s wishes in order to shield the many gaming firms that host their headquarters within its borders.
Most notably, the creation of Bill 55 has successfully protected local companies from having to repay hundreds of millions of euros in player refund settlements.
Ongoing cases before the Court of Justice of the European Union suggest that Europe’s top judges will soon rule against Bill 55, which is now Article 56A of Malta’s gambling act.
The European Commission also launched infringement proceedings against Malta over the provision
Tax troubles.
There are so far no specifics on how the levy would be calculated or what value it would be set at, but beyond Malta an additional levy would also be extremely challenging for operators in European markets already struggling with high tax burdens.
This includes the Netherlands, where a government report released this week has shown that staggered increases to taxes of 37.8 percent of gross gambling revenue (GGR) have failed to deliver any benefit to the country’s budget.
Even a relatively slight increase to this tax rate could send more operators scurrying out the market and see channelisation dive further than its current rate of 55 percent.
Nations like France, where online betting is taxed at 59.3 percent of GGR, or Portugal, with its 8 percent turnover tax on online sports betting, would also feel an impact.
Negotiations over the contents of the EU budget are set to continue for several months, with the approval process expected to be completed in late 2026 or early 2027.
Leaders in the Council of Europe have agreed to come to a preliminary deal on the MFF by October, according to a coordinated statement issued earlier this month.
Malta’s devout opposition to a possible gambling levy is just one of a range of issues under discussion, including a stark divide between nations such as Germany, which favour spending cuts, and the Friends of Cohesion, who want additional cash for agriculture and regional funding.
The post Malta Prepares For EU Budget Battle To Stave Off Gambling Levy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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