Alexandre Fonseca
Superbet CEO Alexandre Fonseca named to Game Changers iGaming 2026 list
Superbet CEO Alexandre Fonseca has been included in the global ranking “Game Changers: Top 100 most influential people in iGaming 2026,” with the company stating he is the only Brazilian executive featured on the list.
Fonseca linked the recognition to the development of Brazil’s newly regulated betting market. “This is the result of a journey that began back in 2007. Today, we see the sector consolidating itself as an economic pillar which, in its very first regulated year in 2025, generated BRL 37 billion in volume and BRL 10 billion in federal taxes,” he highlights.
The executive also pointed to the role of governance and compliance as the market scales. “Our role now is to ensure this growth continues to be guided by legal and tax certainty. At Superbet, player protection and user experience are not just rhetoric, but technology applied in real-time.”
According to the press release, the Game Changers list is an annual ranking that selects impactful leaders, professionals and regulators in the global online gaming industry, based on criteria including innovation and market relevance.
For operators and suppliers tracking Latin America, the inclusion underscores the growing prominence of Brazil’s regulated online betting sector as it attracts international attention and investment focus.
The post Superbet CEO Alexandre Fonseca named to Game Changers iGaming 2026 list appeared first on Americas iGaming & Sports Betting News.
São Paulo has officially presented Superbet as the main sponsor for the next three years at an event on Thursday night, the 18th. The contract between the Tricolor and the recently arrived European betting house in Brazil is worth $32 million. The event also served to announce the new uniform supplier, New Balance, and featured a fashion show of the jerseys already adorned with the Superbet logo.
Announced on the eve of this year, São Paulo’s contract with Superbet had already been speculated by the press, and even the club’s president, Julio Casares, dropped hints on his social media about a “SUPER 2024,” referring to the sports betting platform.
The agreement was confirmed surprisingly, with São Paulo signing a three-year contract worth R$ 156 million (US$ 32m) with Superbet, taking over the space previously reserved for Sportsbet.io.
The termination with the previous betting platform incurred a cost of R$ 24 million (US$ 5m), but neither the São Paulo board nor Superbet confirm who bore the penalty.
On Thursday night, the 18th, a grand parade featuring the new uniforms marked the opening celebration for São Paulo’s 2024 season. Several club athletes wore the New Balance-produced jerseys with the Superbet logo. The event also featured the new signings for São Paulo in 2024: Ferreira, Erick, Luiz Gustavo, and Bobadilla.
In addition to sponsoring São Paulo, Superbet has become the main sponsor of the Campeonato Cearense football league. The betting company has also acquired the naming rights for the next edition of the tournament, which will be called “Cearense Superbet 2024”.
Superbet is a betting platform originating from Romania, operating in the online market since 2016 and arriving in Brazil last year. In addition to football, the operator covers sports such as tennis, volleyball, baseball, futsal, among others, with coverage of competitions from different countries.
In a recent interview, Alexandre Fonseca, CEO of Superbet Brasil, announced that the betting platform “arrives in Brazil to achieve market leadership as quickly as possible. If it weren’t for that, I wouldn’t have taken on this project”.
The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.
Following its success with the Supercopa do Brasil and Copa do Brasil 2023 in January, the multinational bookmaker, Betano earned the naming rights to Brazil’s second football division.
The sports betting firm will develop several fan engagement efforts including LED lighting and pre-match festivities, as part of the new agreement, while also gaining major brand exposure on and off the pitch. Another instance will include the Betano branding on the teams’ admission protocol as well as the tournament trophies.
“Conquering space not only as an official sponsor of the 2023 Brazilian Championship, but also the naming rights and official sponsorship of Série B reflects how much football, as a national passion, also represents one of the main pillars of Betano in the promotion of the sports industry. We are very happy with the news, which brings us even closer to the public and reflects all the strength and confidence we have in the sports betting market,” Alexandre Fonseca, Country Manager for Betano in Brazil, said.
“The renewal of the sponsorship of the country’s main football championship strengthens Assaí’s growing role in tournaments throughout Brazil. We know that football is part of the national identity, it brings us together and connects us with each other,” Marly Yamamoto, Director of Marketing and Customer Management at Assaí, said.
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Betano has entered into an agreement with FIFA to become a regional sponsor of the FIFA Club World Cup in South America and America.
The two continents have the favorite teams to fight for the title, Flamengo and Real Madrid, which, if they overcome their main opponents, will measure forces in the decision scheduled for Saturday, February 11.
Under the agreement, Betano will gain visibility with brand inserts on LED panels in games, as well as activations during the Club World Cup. This partnership is another step toward strengthening the connection between the house and FIFA, since, recently, the group also supported the World Cup in Qatar in Europe.
“This partnership reinforces Betano’s global positioning, especially in South America, with Brazil as its main market in the region. Our objective is to increasingly strengthen our presence in Latin American countries, through solid work, in addition to promoting the sports industry and bringing unique experiences to our users,” Alexandre Fonseca, national manager of Betano in Brazil, said.
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