Latest News
Britbet and UK Tote Extend Partnership
																								
												
												
											
Britbet Racing LLP, a partnership of 55 British racecourses, has announced an extended commitment from its racecourse partners for the continued delivery of their oncourse pool betting service.
A key element to this commitment from racecourses comes from Britbet renewing a long-term partnership with the UK Tote Group that will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.
The renewed partnership will continue to provide a united approach to growing pool betting in the UK, with racecourses controlling the delivery of an oncourse service and the Tote providing the recognised brand and the off-course services, combining to create a single pool hosted by the Tote.
The agreement between Britbet and the Tote will go live in November 2025 and will be in place until at least the end of October 2030, subject to a range of performance measures being met. The new partnership builds on the existing agreement which has been in place since October 2018. Over this time there has been significant growth and innovation in pool betting, with the launch of a dedicated Tote website and App, combined with more competitive pricing, including the introduction of Tote Guarantee in 2020 which ensures the Tote will always exceed or match the Industry Starting Price on Win bets.
Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018. It has delivered this through a continued investment in its staff and the technology used to take the bets from racegoers. The key Tote Guarantee offering provides value back to customers, whilst oncourse specific innovations such as Lucky Pick wallets and Multiples, have all helped to drive increased customer engagement.
Under the operation of the UK Tote Group, the overall UK/Irish pool (the two pools were combined via an agreement with Horse Racing Ireland in April 2020) has increased by over 50% with 100,000 online active customers enjoying an ever-improving customer experience at tote.co.uk/ie. Through the existing deal the UK Tote Group has returned over £40 million to Britbet over the last five years, while investing over £100 million in the business to support the future growth of pool betting.
The post Britbet and UK Tote Extend Partnership appeared first on European Gaming Industry News.
Latest News
MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration
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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.
This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.
The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.
Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”
The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.
Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.
The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.
James Jelliffe Head of Slots at Stakelogic
Stakelogic summons Soul Slayer – a duel between slayer and demon
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Enter the Demon World this Halloween with Stakelogic’s newest blockbuster slot
Stakelogic is closing out spooky season in style with Soul Slayer, a gripping slot experience where every spin becomes a battle for survival. Set in a world consumed by demonic forces, Soul Slayer challenges players to embrace their inner warrior and strike back with precision, fury, and Wild-filled rewards.
At Soul Slayer’s core is the unique Rumble Reels
 mechanic, where opposing champions clash directly on the reels. Characters engage in real-time battles, interacting with symbols and gathering rewards as the fight unfolds.
In the base game, the Slayer acts as a special Wild symbol that appears only on reel 1. When it lands alongside Demons, it triggers the Wild Slayer Feature, transforming matching Demon symbols into Wilds or Multiplier Wilds worth up to x5. Meanwhile, the Incursion Feature can open up to 20 portals mid-spin, flooding the reels with high-value Demon symbols. When the Slayer appears, the two features collide for devastating win potential.
When four or more Scatters appear, players are transported to the Combat Free Spins Feature, a three-tiered gauntlet where each victory brings them closer to the final showdown. Defeat waves of Demons to unlock Boss fights against the Minotaur, Cerberus, and the fearsome Dragon Lord. Each duel heightens the intensity, rewarding accuracy and perseverance.
During Combat Free Spins, Special Symbols introduce tactical depth: Attack symbols pull Coins or Coin Multipliers from their row before striking their Demon opponent, while Heal symbols offer reprieve when the battle turns fierce.
For players eager to face the Demon World head-on, the Buy Bonus feature allows instant access to the Combat Free Spins round for 100x the base bet, while Super Stake
 can be activated to double the chance of triggering Free Spins.
James Jelliffe, Head of Slots at Stakelogic, said: “Soul Slayer is our most ambitious fantasy release to date, capturing the feeling of taking on impossible odds and turning them in your favour. Every feature is designed to make the player feel powerful: from slaying Demons mid-spin to facing down monstrous Bosses in Combat Free Spins. It’s about surviving the onslaught, mastering the mechanics, and ultimately walking away victorious.”
The post Stakelogic summons Soul Slayer – a duel between slayer and demon appeared first on European Gaming Industry News.
Conferences in Europe
RedCore invests in promising projects: find out more at SIGMA Rome
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The international business group RedCore invites SIGMA Rome participants to meet their investment team, who will also be present at the conference stand.
RedCore specialists will be delighted to meet and discuss potential partnerships with representatives of promising projects from November 3 to 6. RedCore invites anyone interested in investing in a business group that combines technology products and services for digital markets to visit booth 1045.
“SIGMA Rome is the perfect place to meet teams that are changing the future of technology. We are looking for projects in the areas of iGaming, MarTech, FinTech, Web3, AI/ML, and technology analytics,” comments Ihor Denysov, COO Investments at RedCore. – We offer more than just financing; we provide projects with comprehensive expert support, operational resources, and integration into the infrastructure of an international business group. Our goal is not just to invest funds, but to become a catalyst for growth for ambitious projects.”
RedCore`s investment division focuses on projects that have already moved from the MVP stage with market testing to readiness to scale and grow their business. The business group collaborates with teams and technologies that have a working MVP and demonstrate growth potential, offering not only capital but also a full range of support to accelerate growth.
You can submit your project for consideration by the team via the link: Pitch your project to the RedCore team. Discuss the details at SIGMA Rome 2025 from November 3 to 6 at the booth 1045.
The post RedCore invests in promising projects: find out more at SIGMA Rome appeared first on European Gaming Industry News.
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