Latest News
LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.
BetVictor
ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m
A BetVictor player from Scotland has turned a small 10p jackpot side bet into an incredible £1,744,000 payout.
The lucky customer hit the top-tier Epic jackpot while playing the slot Magnificent Power Spartan, transforming a minimal wager into a life-changing prize.
The win was made possible through The Jackpots, an exclusive in-house jackpot product powered by ThrillTech, a global provider of side-bet jackpot technology for iGaming operators.
ThrillTech’s ThrillPots system was rolled out across the portfolio of gaming brands operated by BVGroup in December last year. The feature allows any qualifying spin to randomly trigger one of four progressive jackpots. In this case, a simple 10p side bet was enough to unlock the seven-figure Epic jackpot.
The Scottish BetVictor customer, who has chosen to remain anonymous, triggered the highest prize tier available—demonstrating that every spin carries the potential for a massive reward. The win has since been fully verified, and the payout is being processed in line with the operator’s standard verification and payment procedures.
Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, said:
“We’re absolutely delighted to congratulate our first newly created millionaire.
This life-changing win perfectly showcases how The Jackpots system works, where any qualifying spin can trigger any of the available jackpots, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers throughout the year.”
Ben Bradtke, Co-Founder of ThrillTech, added:
“Seeing a 10p side bet turn into a £1.7 million win is exactly the kind of moment we designed ThrillPots to create. From the very beginning, our vision was to provide operators with a jackpot solution that genuinely excites players, where every qualifying spin carries real potential regardless of stake size. This win is a powerful example of that principle in action.
Working with BVGroup to launch The Jackpots across the BetVictor portfolio has been a fantastic collaboration. Their team understands how to integrate jackpot mechanics in a way that enhances the overall player experience while maintaining the highest standards of compliance and player protection.
We’re incredibly proud to see our technology deliver such a life-changing outcome and look forward to powering many more memorable jackpot moments for operators and players worldwide.”
The post ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games’ Trollfufu Bonanza Bursts Onto the Scene
Booming Games, a top supplier of high-quality gaming content, has officially released Trollfufu Bonanza, an exciting new slot game with a contemporary flair. The game features a 6×5 reel with Scatter Pays and offers a maximum win potential of 6,500x. Situated in the playful realms of Trollfufu filled with tricky creatures and sweet icons, the game offers an exciting adventure for gamers desiring intense competition.
Trollfufu Bonanza enables players to trigger a stream of victories with each spin, generating continuous thrill. Aligning one or more symbols anywhere on the display activates cascading reels, while players gathering Bonus symbols in the Capsule Machine will activate the Free Spins bonus feature, maintaining the rapid-paced excitement.
To improve the gaming experience, Free Spins may be activated at any time. Random Multipliers, varying between 2x and 100x, add the real enchantment and can enhance payouts on each cascade. Retriggers extend the excitement of Free Spins, while multipliers accumulate to offer significant payout opportunities. By choosing to buy the bonus feature, players can dive directly into the most exciting parts of the game whenever they wish.
Craig Asling, Director of Games at Booming Games, said: “We are committed to providing the ultimate gameplay experience, maximising choice and entertainment. We’re confident that players will love this latest edition to the Booming Games family. Watch as cascading wins and massive multipliers turn every spin into a wild, unpredictable adventure. Step into the mischievous world of Trollfufu Bonanza now!”
The post Booming Games’ Trollfufu Bonanza Bursts Onto the Scene appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2B iGaming
Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports
Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.
Expanding Global Reach
The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.
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Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
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Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.
These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.
Innovation at the Core
Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”
Looking Ahead
The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.
The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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