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LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.
The new AFI Park Floreasca office opened on 29 June as Eeze grows its Romanian headcount past 60.
Eeze has opened a new Bucharest office at AFI Park Floreasca, with the 1,200 sqm hub officially launched on 29 June following completion of the relocation project.
The Bucharest site will house Eeze’s technical teams and support its growth plans across Europe. The company said the office is one of its three major international hubs, alongside its headquarters in Malta and its UK operations in London.
Eeze said it employs more than 900 people across Europe. Its Romanian team stands at over 60 employees and is continuing to grow, with active recruitment across engineering and corporate roles.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “The opening of our Bucharest office is an important milestone for Eeze and reflects our long-term commitment to Romania. What began as a strategic expansion project has now become a thriving operational hub that plays a huge role in our global business.
“We have been extremely impressed by the quality of talent available in Bucharest and look forward to continuing our growth here.”
The post Eeze opens 1,200 sqm Bucharest hub for technical teams appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SkillOnNet has gone live with Aristocrat Interactive’s online casino content across the UK and select international markets, the company said.
The rollout adds Aristocrat Interactive titles to several SkillOnNet-operated casino brands, including PlayOJO, Slingo, SpinGenie, MegawaysCasino and GentingCasino. SkillOnNet said additional markets will be added.
The initial UK launch includes the Double Bubble
series.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to launch Aristocrat Interactive content across our UK and select international markets. Aristocrat Interactive has built a strong reputation for developing engaging content that resonates with players globally, and we are thrilled to bring the immensely popular Double Bubble games to our UK audiences.”
Lauren Caruana, VP Commercial UK & EMEA at Aristocrat Interactive said: “SkillOnNet’s extensive reach and strong brand portfolio make them an ideal partner for us as we continue to expand the distribution of Aristocrat Interactive content globally. We are excited to see our content go live with SkillOnNet, as it contributes to our goal of giving players the best gaming experiences possible.”
The post SkillOnNet rolls out Aristocrat Interactive casino content in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech and SportingTech have signed a global partnership to integrate ThrillTech’s jackpot products into the SportingTech iGaming platform, the companies said on July 7, 2026. The integration is positioned for online casino and sports betting brands using SportingTech, with a stated focus on Latin America and Africa.
Under the agreement, SportingTech operator partners will get access to ThrillTech’s flagship product, ThrillPots. The companies describe ThrillPots as a player-funded side bet that layers over existing casino and sportsbook content via a secondary, opt-in transaction.
ThrillTech said the approach is designed to avoid changing the underlying game mathematics and to limit disruption to core gameplay. SportingTech framed the deal as part of its broader strategy to expand its technology ecosystem through specialist integrations aimed at helping operators launch and differentiate faster.
Peter Mareš, Co-Founder and Chief Technology Officer at ThrillTech, said: “Our partnership with SportingTech marks another significant milestone in our mission to make world-class jackpot technology accessible to operators worldwide. SportingTech’s robust platform and extensive footprint, particularly in dynamic regions like LatAm and Africa, make them an ideal partner and further accelerates our international rollout. Distributing multi-strategy payouts at scale requires absolute precision, and our technology is built to handle that complexity effortlessly. We are excited to see SportingTech’s operators leverage our player-funded jackpots to unlock new revenue streams and amplify their players’ experience.”
Nana Totoe, Chief Operating Officer at SportingTech, added: “At SportingTech, our focus is on giving operators the technology and partner ecosystem they need to build, expand and grow their businesses. Integrating ThrillTech’s innovative jackpot solution adds another powerful engagement capability to our platform, helping operators create more differentiated player experiences while unlocking new commercial opportunities. It’s another example of how we continue to strengthen our offering with best-in-class technology partners.”
The post ThrillTech partners with SportingTech to integrate side-bet jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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