Latest News
LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.
Argentina
Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline
Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.
Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.
Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.
Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.
Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.
Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”
Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.
The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies
Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.
Crash games cluster in Brazil but not elsewhere
Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.
Mexico runs on a tighter playbook
While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.
Argentina breaks the pattern entirely
Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.
Chile shows how a single game can outperform the system
Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.
Peru stretches the long tail further than anyone else
Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.
One region, no single playbook
The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.
The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.
Kai Botha
QTech Games continues to move fast with Playnetic integration
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with Playnetic, an emerging force in iGaming casino entertainment content allowing its platform clients access to another timely delivered portfolio of games focusing on immersive experiences.
Integrating games from one of the more visually stunning slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers. Playnetic’s standout titles include recent releases like Patrick vs Joker, alongside established fan favourites such as Joxer, Scarabs of Wealth and Lucky Licks.
Playnetic prides itself on creating engaging, innovative and high performing games that are suitable for all global gaming markets, delivering a personalised approach, which offers operators more flexibility in their iGaming content choices to suit specific markets. This integration also ensures QTech’s array of operator partners can leverage more innovative and high-performing content to stay ahead in a competitive marketplace.
Playnetic’s portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, allowing games providers and operators the fastest integration available. With over 50 years’ management experience, QTech Games’ diverse range of gaming options is designed to provide a definitive one-stop shop. While its all-inclusive licence fee model, unified game launcher and wallet integration API mean clients can easily connect and access an all-encompassing portfolio in a few clicks. This has fast-become the “go-to” solution for worldwide operators across developing territories.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content. Playnetic’s immersive and player-focussed gaming suite fits the bill perfectly. Their content brings a new level of energy and engagement which we’re excited to share across our ever-growing group of operators.
Kai Botha, Chief Commercial Officer at Playnetic, added: “Playnetic’s mission is to create innovative, thrilling, and high preforming premium quality games that connect with players across multiple markets. For us that means casino content that is informed by market insights, advances in game play features supported by robust technology and the latest gameplay trends.
This deal marks another significant stride in enhancing our delivery efficiency, accelerating markets access to our games to connect with even more players. We look forward to seeing our games portfolio being available through QTech’s network.”
The post QTech Games continues to move fast with Playnetic integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
betting innovation6 days agoDATA.BET Expands at SiGMA South America 2026
-
Brazil5 days agoFernando Carvalho outlines new era for prediction markets in Brazil with VoxFi white label technology
-
appointments4 days agoGolden Whale names Jaime Ocampo Managing Director, Asia
-
Brasil5 days agoFernando Carvalho define una nueva era para los mercados de predicción en Brasil con VoxFi
-
Affiliate Industry3 days agoAlberta’s Next Step into a Regulated Commercial Gambling Market: What it Means for Operators and Affiliates
-
Africa4 days agoBC.GAME launches Nigeria site after securing Lagos betting and casino licence
-
game release4 days agoSpinomenal launches 3 Fortune Mummies Hold & Hit slot
-
Latest News3 days agoThe AI fraud wars: Slotegrator shows operators how to fight back in new report



