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LiveRamp and Mohegan Launch Industry’s First Casino Media Network

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LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.

“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.

LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.

Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”

The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.

Booming Games

Booming Games Releases “Diamond Forge: Link & Loot”

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Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

Every Diamond collected charges the Diamond Boost, which can be triggered in either the base game or from free spins. Boasting the ability to erupt at any moment, it can award up to 8 extra Diamonds onto the reels to instantly trigger the powerful Link & Loot feature. Players who collect 6 or more Diamonds are awarded 5 Link & Loot spins, where adjacent diamond symbols land and merge to create bigger symbols.

Players can create Colossal symbols of 2×2 and above to award a Colossal spin, where they can win higher value prizes or even the Mini, Minor, Major or Grand Prizes. This culminates in the ultimate Colossal of 5×3 Diamonds capable of unleashing the biggest rewards.

Elsewhere, players who find 3 or more Scatters are awarded with 8 Free Spins and a boosted chance of triggering the Link & Loot feature again as they deploy colossal Diamonds toward the 10,000x maximum win.

Craig Asling, Director of Games at Booming Games, said: “Diamonds are a player’s best friend! Diamond Forge: Link & Loot is a modern twist on a classic theme, which we’re confident will be as popular as previous iterations of the Link & Look series. Innovative bonus features set on a familiar 5×3 grid combine to create an ultimate gameplay experience with significant win potential. Play Diamond Forge: Link & Loot now!”

The post Booming Games Releases “Diamond Forge: Link & Loot” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Incentive Games wins interim Pennsylvania gaming licence

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Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

The post Incentive Games wins interim Pennsylvania gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Avanti Studios lands exclusive rights for live Sweet 16 Blackjack side bet

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Avanti Studios has secured an exclusivity agreement with HITSqwad Interactive Gaming to offer Sweet 16 Blackjack as a live casino product worldwide.

Sweet 16 Blackjack is already available in a digital format with operators including BetMGM, Caesars, DraftKings, OLG, BCLC and FanDuel, according to the companies. The land-based version is active across South Africa and is in the process of a broader rollout.

The companies pointed to third-party rankings for the title’s performance. Sweet 16 Blackjack ranked as a Top 10 Table Game in the Eilers & Krejcik U.S. Online Game Performance Report in September 2024 and April 2026, and was nominated for Top Performing New Online Table Game at the EKG Slot Awards in 2024 and 2025.

In gameplay terms, Sweet 16 Blackjack adds an optional side bet to standard blackjack. If a player’s first two cards total 16, the side bet wins, with payouts varying based on suits, colours and values.

Jonas Delin, Co-Founder at Avanti Studios, said: “The statistics show that Sweet 16 Blackjack is one of the iGaming industry’s top-performing table games, so we’re delighted to have reached an agreement with HITSqwad to exclusively offer the format to live casino audiences worldwide.

“Sweet 16 Blackjack’s innovative side bet mechanic coupled with the flawless presentation, deep customisation and infinite scalability that only Avanti can provide will ensure that the game will go on to become a staple part of our offering for operators in all regulated markets that we serve.”

Charl Geyser, CEO of HITSqwad Interactive Gaming, said, “Sweet 16 is an incredible game that has already built a massive player following across both online and retail environments. We are delighted to partner with Avanti to take it into the Live Casino market for the next step in its journey as one of the world’s top Blackjack Side-Bets.”

The post Avanti Studios lands exclusive rights for live Sweet 16 Blackjack side bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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