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LiveRamp and Mohegan Launch Industry’s First Casino Media Network

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LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.

“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.

LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.

Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”

The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.

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SpringbokCasino.co.za Reveals ‘Wild Oscars’ Winners and 25 Free Spins on Oz Golden Trail

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This March, as Hollywood rolls out the red carpet for the Academy Awards, South Africa’s favourite online casino, SpringbokCasino.co.za, is handing the judging duties over to the ultimate experts of the bush. The March exclusive feature, “BEST PICTURE OF 2026 — ACCORDING TO THE WILD”, explores the year’s top films through the eyes of five iconic South African animals.

To celebrate this “Wild Oscars” season, Springbok Casino is offering players 25 Free Spins on Oz Golden Trail.

The Wild Jury:

  • The Lion’s Best Picture (Power): Sinners – The King of the Jungle naturally gravitated toward this tale of dominance and raw authority.

  • The Elephant’s Best Picture (Memory): Sentimental Value – With a memory that spans decades, the Elephant chose the film that touched the deepest emotional chords.

  • The Leopard’s Best Picture (Precision): One Battle After Another – For a predator that relies on stealth and timing, this high-stakes action drama was the only choice.

  • The African Fish Eagle’s Best Picture (Vision): Frankenstein – With a bird’s-eye view of the world, the Eagle rewarded the most striking and visionary cinematic achievement.

  • The African Penguin’s Best Picture (Heart): Marty Supreme – South Africa’s most charismatic coastal resident chose the film with the most charm and underdog spirit.

Daniel Van Wyke, Springbok Casino Manager, commented:
“We wanted to bring a South African twist to Awards season by seeing the movies through the eyes of our local legends. Whether you have the strength of a Lion or the heart of a Penguin, there is a winning story—and a winning spin—waiting for you this March.”

March Free Spins Offer

  • 25 Free Spins on Oz Golden Trail

  • Coupon Code: OSCARS26

Follow the Golden Trail! Click your heels into this fantastical 5-reel slot, where dazzling features and fortunes await. Players have the chance to win up to 50,000x your line bet in the sensational new adventure, Oz Golden Trail.

The post SpringbokCasino.co.za Reveals ‘Wild Oscars’ Winners and 25 Free Spins on Oz Golden Trail appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Daddy Gaming

Big Daddy Gaming® goes live with casino games aggregator St8

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Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.

Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.

This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.

As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.

Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.

Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”

Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”

The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Denmark

ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up

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The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.

ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.

With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.

Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.

“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk

Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”

The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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