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LiveRamp and Mohegan Launch Industry’s First Casino Media Network

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LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.

“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.

LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.

Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”

The post LiveRamp and Mohegan Launch Industry’s First Casino Media Network appeared first on Gaming and Gambling Industry in the Americas.

Arena Platform

Evoplay expands product portfolio with Arena platform

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Evoplay has launched Evoplay Arena, a free-to-play platform designed to bring players together through competitive, community-driven slot tournaments.

Built entirely around demo gameplay, the platform allows users to compete without deposits or real-money involvement. Players can join a wide range of tournaments—including daily, weekly, monthly, and seasonal formats—earning points and climbing leaderboards based on their performance.

Getting started is simple. After registering and selecting a tournament, players are automatically entered upon their first spin. Each competition clearly outlines its rules, duration, featured game, and scoring mechanics, while live leaderboards provide real-time updates throughout the event.

Scoring systems vary depending on the tournament format, typically factoring in results such as win values or applied multipliers. Once a tournament concludes, final standings are published and rewards are distributed to top performers.

Depending on the format, players can earn digital certificates or Arena Coins. Certificates highlight standout performances, while Arena Coins act as an in-platform currency, rewarding consistent participation and success.

Evoplay Arena also introduces Legends of Arena, a seasonal leaderboard that tracks performance across multiple tournaments. Players accumulate seasonal points automatically, with top-ranked participants receiving additional rewards at the end of each cycle.

Designed for both experienced slot players and casual competitors, the platform offers structured, leaderboard-based gameplay, risk-free access to popular Evoplay titles, and social features such as player chat to enhance interaction.

Ivan Kravchuk, CEO at Evoplay, said:
“Evoplay Arena introduces a new way for players to experience our games through competition and progression, without the need for real-money play. It’s built around accessibility, transparency, and long-term engagement, reflecting our commitment to delivering diverse and entertaining experiences.”

The post Evoplay expands product portfolio with Arena platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Awards

Soft2Bet shortlisted in three categories at SBC Awards Europe

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Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, highlighting the strength of its platform, gamification suite, and ongoing product innovation across key European markets. The recognition follows a year of strong performance and sustained business growth.

The company is nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application (MEGA), as well as for Platform Provider of the Year. In addition, MEGA Clawee—a nostalgic claw-machine concept reimagined for online play—has been shortlisted for Industry Innovation of the Year.

Driving Performance Through Innovation

Soft2Bet’s recent results underline its strategy, with notable EBITDA growth, increased sportsbook revenue, and strong overall brand performance over the past 12 months. These achievements reflect the effectiveness of its performance-focused B2B model, which combines product innovation, MEGA-driven gamification, localisation, and regulatory compliance to support growth in highly competitive markets.

The Platform Provider of the Year nomination recognises the company’s all-in-one platform, integrating player account management, payments, CRM, segmentation, bonus and loyalty tools, risk management, and gamification into a single, mobile-first system. This unified approach enables operators to launch quickly, adapt to local requirements, and scale efficiently across both casino and sportsbook verticals.

Gamification at the Core

At the heart of Soft2Bet’s engagement strategy is MEGA Clawee, which brings a remote-controlled claw machine into the digital space. By blending skill-based gameplay with instant rewards, it creates a compelling retention loop designed to boost player engagement and long-term value.

Harrison Barrett, VP of Business Development at Soft2Bet, said:
“Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of our vision. We focus on delivering high-performing platforms, meaningful localisation, and engaging product experiences that keep players coming back. MEGA plays a central role in that strategy, transforming engagement into long-term retention and value.”

For Soft2Bet, the nominations mark another milestone in a period of continued commercial growth, product expansion, and industry recognition, as it supports operators in launching, localising, and scaling through advanced platform technology and engagement-driven solutions.

The post Soft2Bet shortlisted in three categories at SBC Awards Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Italy

REEVO Partners with StarVegas

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REEVO has announced a new partnership with StarVegas, a well-established online gaming brand in Italy. Through this collaboration, REEVO’s in-house games are now available on the StarVegas platform, further strengthening REEVO’s presence in one of Europe’s most competitive regulated markets.

This partnership marks another important milestone in REEVO’s ongoing expansion strategy, as the company continues to grow its global footprint by bringing its high-quality gaming experiences to leading operators worldwide. By going live with StarVegas, REEVO reinforces its commitment to delivering engaging, performance-driven content that resonates with players and supports operator growth.

For REEVO, this collaboration highlights its ability to partner with trusted brands in key markets and deliver content that enhances player engagement and platform performance.

Karl Grech, Head of Business Development at REEVO, said: “Partnering with StarVegas is an exciting step for REEVO as we continue to expand our presence in regulated European markets. Italy is a highly competitive and dynamic market, and we are proud to bring our games to StarVegas players. This collaboration reflects our focus on delivering high-quality content that drives engagement, supports operator success, and creates long-term value.”

Paolo Marchi, Brand Manager of StarVegas, added: “The integration of REEVO within StarVegas marks an important milestone in our growth strategy in Italy. By combining a strong content portfolio with trusted partners, we aim to further strengthen our positioning and offer players an even more complete and diversified gaming experience. We are excited to start this collaboration and explore new opportunities together.”

The post REEVO Partners with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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